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One year on: How Westfield Bespoke, the retail tech space piloted in San Francisco, is winning

Westfield Bespoke
Westfield Bespoke

100,000: that’s the number of additional customers Westfield Bespoke is estimated to have brought in to the Westfield San Francisco Centre since it opened last year. In the grand scheme of the millions of shoppers who visit the mall annually otherwise, that’s may not seem too much – but this was initially a mere experiment by the company.

Bespoke is a community based on those exploring how shopping evolves at the hands of technology. Situated on the fourth floor of the centre, it offers a trifecta of co-working space for retail tech start-ups, event space for numerous partners to use, and demo space to make testing of retail formats and new tech all the more possible with real world consumers.

It not only helps brings in extra traffic, therefore, but more importantly enables the company to better understand the technologies its retailers needs to be aware of in the future. Indeed the Westfield Corporation has shifted from landlord to broad retail partner. It now goes above and beyond offering tenancy agreements, to helping shape more successful commercial businesses with those it houses in its malls worldwide.

Head over to Forbes to read the full interview with Lindsey Thomas, VP of marketing and communications at Westfield Labs, the group’s digital lab under which Bespoke falls. She uncovers more about the past year, how the new space is evolving and the plans to work with additional start-ups under its Connected Commerce Accelerator in collaboration with R/GA Ventures.

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digital snippets mobile social media Uncategorized

Digital snippets: Burberry, Donna Karan, Chanel, Oscar de la Renta, Sephora

As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past week.

We’ll be back in January, as previously mentioned with a very exciting update… Until then, happy holidays!

Donna_Karan_atelier_app

  • Square to announce payment trial with Burberry, its first luxury brand partner [TheNextWeb]
  • Donna Karan launches new celebrity dressing app (as pictured) [WWD]
  • Chanel strengthens digital brand experience via site relaunch [Luxury Daily]
  • Oscar de la Renta taps social media to recruit focus group [L2 Think Tank]
  • Sephora wins digital innovator award in prestige category [WWD]
  • The 20 biggest brand fails of 2012, featuring Harvey Nichols, Gap and La Redoute [AdWeek]
  • Fashion 2.0: amongst promises of a perfect fit, what fits and what doesn’t? [BoF]
  • Shopping sites open brick and mortar stores [NY Times]
  • Retail display plays product demo when customers select various items [PSFK]
  • How Stylistpick used personalisation to increase conversions by 33% [Econsultancy]