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What you missed: Shopping on Instagram, the mobile web, Silicon Valley’s top retail VC

Shopping Instagram
Shopping is coming to Instagram

The big story on the web this week was of course about shopping coming to Instagram, but backing that idea even further comes the fact mobile browsing overtook desktop for the first time. That’s a huge deal for retailers.

Meanwhile also worth catching up on is an in-depth view on how Nike embraced sustainability, an exploration of what Gen Z and Millennials love and hate about social media, and an update on wearables from the world of Will.i.am. Don’t forget to also sign up for our Snapchat Masterclass taking place on November 22.


TOP STORIES
  • Shopping is coming to Instagram [WWD]
  • Mobile web browsing overtakes desktop for the first time [Guardian]
  • How Forerunner Ventures’ Kirsten Green crashed Silicon Valley’s boys’ club to become retail’s top VC [Forbes]
  • The downward spiral: Why Everlane, Mizzen+Main, and Lululemon don’t discount[LeanLuxe]
  • How mass retailers are traversing ‘big transparency’ [Glossy]

BUSINESS
  • Hermès joins luxury-goods makers reporting Chinese recovery [Bloomberg]
  • Bain: Chinese shoppers’ share of global luxury purchases drops to 30% [Jing Daily]
  • Karlie Kloss and David Lauren talk innovation [BoF]
  • Are the Black Friday sales worth it and are the deals real or a con? [The Telegraph]

SUSTAINABILITY
  • Just fix it: how Nike learned to embrace sustainability [BoF]
  • Kering launches free environmental calculator for fashion designers [Ecouterre]
  • One chart shows how fast fashion is reshaping the global apparel industry [Quartz]

SOCIAL MEDIA
  • Everlane tests social shopping on Snapchat with Sweet [Glossy]
  • Here’s what Gen Z and Millennials love and hate about Instagram and Snapchat [AdWeek]
  • Facebook’s WhatsApp is testing a feature like Snapchat Stories [Digital Trends]
  • Twitter takes on Facebook as it rolls out customer service chatbots within direct messages [The Drum]
  • YouTube is helping to sell a lot of make-up [Bloomberg]
  • Facebook shares Snapchat attack plan, including a new camera [AdAge]

ADVERTISING
  • Reformation’s founder on its ‘stigma-breaking’ new campaign starring trans model Andreja Pejic [Yahoo]
  • Miss Piggy stars in Kate Spade holiday ad campaign and collection [WWD]
  • Nordstrom gets in festive spirit with customer appreciation campaign [Luxury Daily]
  • H&M replace David Beckham with younger model The Weeknd after five years [International Business Times]
  • Harvey Nichols keeps up irreverent advertising tradition with “Britalia” [The Industry]

RETAIL
  • Simon Malls preps for holiday rush with interactive wayfinding directories [Luxury Daily]
  • John Lewis signs up to click and collect joint venture with Clipper Logistics [Internet Retailing]

TECHNOLOGY
  • Will.i.am moves wearables off the wrist with the help of Kendall Jenner and Apple [NY Times]
  • L’Oréal is using virtual reality to expand the “Matrix Academy” [Fast Company]

START-UPS
  • Introducing Floravere, the first direct-to-consumer, made-to-order wedding dress brand [Fashionista]

UPCOMING EVENTS
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e-commerce Uncategorized

The RL Gang – cute and clever

Ralph Lauren Childrenswear’s shoppable online storybook is not only adorable, but it ticks the boxes for winning ideas in digital retail at present.

Interactive, check. Entertaining, check. Integrated with commerce, check.

The RL Gang: A Magically Magnificent School Adventure, as it’s called, provides users with the ability to both interact with the content through exploration, and shop directly from it, all the while bundled up with a creative narrative from award-winning actress Uma Thurman.

The second in its series, it showcases 17 new looks from the brand’s spring/summer 2011 collection. Each character featured can then be clicked on, leading through to a “virtual closet” of similar looks for discovery.

“Click to purchase” capabilities then allow consumers to purchase pieces directly from Ralph Lauren, Bloomingdales and The Bay websites.

David Lauren, executive vice president of advertising, marketing and corporate communications, said the aim was to be engaging, informative and entertaining.

“The experience was really [conceived] as a shoppable story book, but we didn’t want them to just shop by template. Beyond being able to shop the video while the story is going on, you can also go into the closet of any character,” he said.

“I love the concept of the gang. I love the friendship and spirit, the diversity of the clothing, the eclecticness of Ralph Lauren style. It shows that boys and girls can dress up or down, they can be sporty or elegant.”

The initiative follows in the footsteps of the brand’s other digital launches including its 4D sensory experience last November. Read more here: The ultimate collision