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ICYMI: Reinventing the checkout line, fashion’s data war, the void of the pop-up experience

Retailers are re-inventing the checkout line
Retailers are re-inventing the checkout line

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • How retailers are reinventing the checkout line [BoF]
  • Fashion’s data war [WWD]
  • The existential void of the pop-up ‘experience’ [NY Times]
  • Mulberry launches interactive retail experience for the holiday season [TheCurrent Daily]
TECHNOLOGY
  • Alibaba and Amazon move over, we visited JD’s connected grocery store in China [TechCrunch]
  • Ford and Walmart to partner on self-driving deliveries [Engadget]
  • How retailers can tell stories by reading emotions [RetailDive]
  • New York Is a genuine tech hub (and that was before Amazon) [BoF]
  • Walmart is using virtual reality to train its workforce for Black Friday [Vox]
SUSTAINABILITY & PURPOSE
  • Big names from fashion, music and art team up for #PassOnPlastic pop-up [The Industry]
  • Kering Foundation unveils campaign against cyberbullying [WWD]
  • Avon fights for LGBTI rights alongside the United Nations [Fashion Network]
RETAIL & E-COMMERCE
  • Talk to me: The rise of voice commerce [WWD]
  • Denim tailors and t-shirt tattoo parlours: Inside Levi’s New Times Square flagship [BoF]
  • Chinese shoppers crave experiences with their bags, LVMH says [Bloomberg]
  • FAO Schwarz puts a new spin on its dance-on piano as part of splashy NYC comeback [CNBC]
MARKETING & SOCIAL MEDIA
  • How brands are finally realising the full potential of personalization [Marketing Week]
  • These are all the problems with Iceland’s banned Christmas advert [Wired]
  • John Lewis unveils Christmas ad and experiential store activations [Fashion Network]
  • A third of brands admit to not disclosing influencer partnerships [Marketing Week]
PRODUCT
  • Gucci expands DIY service [Fashion United]
  • Clinique bets big on personalized moisturization [WWD]
BUSINESS
  • Beyoncé buys out Ivy Park brand from Philip Green [BoF]
CULTURE
  • Five lessons fashion can learn from Disney [BoF]
  • How cannabis became chic [i-D]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Campaigns social media technology

Rimmel’s fights cyberbullying with AI driven-tool

Rimmel
Rimmel

Rimmel is aiming to fight beauty cyberbullying with a new online tool driven by artificial intelligence called the Cybersmile Assistant.

The initiative aims to create a safe space for those bullied about their appearance through negative or abusive comments on their social media channels. It enables them to share their experience and find solutions, with the chatbot assistant recommending approved organizations, helplines and local resources.

The Coty-owned cosmetics brand created the tool as part of a long-term partnership with the Cybersmile Foundation, a non-profit aiming to end all forms of cyberbullying. It will live on the Cybersmile website from early 2019 in English, with additional language versions launching at a later date.

Sara Wolverson, vice president of global marketing at Rimmel, commented: “As a global beauty company, Coty wants to contribute solutions that can positively impact prejudice and discrimination that stand in the way of self-expression and to raise awareness to affect positive changes in behaviour.”

The activation is part of a larger initiative launched this week by Rimmel called #IWILLNOTBEDELETED, which aims to empower victims who would otherwise feel pressured to delete their social media accounts.

As part of this, the brand released a report together with Coty, which interviewed 11,000 young women across the ages 16-25 in 10 countries and identified that one in four had experienced beauty cyberbullying.

Are you thinking innovatively enough in your brand messaging? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.