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mobile Retail

eBay launches personalized feature tailoring homepage to individuals

eBay Interests
eBay Interests

eBay has launched Interests, a feature that allows individual shoppers to have a tailored experience based on their passions, hobbies and style.

Currently available on the marketplace’s app and soon to launch on desktop, Interests generates a curated homepage based on a combination of user likes and dislikes and data on their individual patterns of shopping and browsing. To participate, users must answer a few questions on their hobbies and interests, such as what their favorite activities are and how they would describe their personal style.

“Our shopping experience should be as individual as each shopper on eBay,” said Bradford Shellhammer, head of browse & personalization for eBay. “By asking people to tell us a little bit about their interests, we’re delivering a personalized store built around the things you care about most.”

eBay Interests
eBay Interests

Over the last few years, eBay has been investigating different ways to make shopping on the platform more relevant for consumers who may find themselves overwhelmed with choice, or frustrated that they cannot find what they visit the site for.

In 2011 it acquired Hunch, a tech company that developed a mechanism to provide tailored recommendations; last summer, the Image Search and Find it on eBay features were introduced to enable app users to take or upload images to the platform instead of searching via text; and in late 2017, the Grouped Listings feature was launched to allow shoppers to condense similar offerings in the search results so it is easier for them to find what they want. It also has a chatbot that aims to help users with discovery.

Categories
e-commerce mobile social media

Alexa Chung’s Villoid expands; opens up stores for influencers

Villoid
Villoid

Alexa Chung is expanding her fashion app, Villoid, into a place for “hyper curated” shopping by enabling style influencers to sell directly to their fans through their own web stores.

From December 1, a new shop owner is being announced everyday, starting with Chung herself. The initiative takes heed of the fact 92% of consumers reportedly trust an influencer over an advert, according to Forbes.

Each individual style maven showcased will fill their digital rail with the products they love and wear from the 4,000 brands that Villoid stocks.

“Looking for an Xmas party outfit? Head into Poppy Delevingne’s dress section. Lusting after that printed tee you saw Gia Coppola wear on Instagram? It’s there in her shop,” the write-up reads.

“I’m so excited to be launching this next phase of VILLOID alongside some incredible women with enviable taste – some are friends, some I just stalk and others are people I’m sure you’ll come to know and love. I’m intrigued to see what they do with their shops and look forward to sharing this journey with you all,” Chung commented.

Villoid CEO and co-founder, Karin Kaellman, added: “In the two years since our launch, we have developed a strong international brand, a solid tech platform, a stream of magnificent brands applying to become part of our ecosystem – and most importantly a warm community of women of all ages, persuasions and locations. It was only natural that we strap on our working gloves and build this new angle to our platform – to give our fans what they’ve been calling for – an accessible, personalised and hyper curated shopping experience with a nifty buy button. Killing three birds with one stone, we simultaneously allow style influencers to side-step the typical hassles of opening their own stores from scratch, and allow brands to be authentically and organically endorsed by some of the most stylish ladies on the planet.”

Villoid now has users in over 180 countries, with the average one spending 20 minutes a day on the app – the same as Instagram. ?

One of the continuing focuses for the platform will be on emerging design talent. Villoid has run its “Emerge” programme with the British Fashion Council since 2016; supporting young designers by giving them exposure through the platform.

Categories
Blocks data social media technology

Social media conversation fuels real-time fabric design for Christian Siriano dress

Christian-Siriano-Verizon-socialimprint-looks

Fashion designer Christian Siriano turned to social media to inform the print of a fabric for two garments unveiled this past week.

The #socialimprint project, in partnership with Verizon, quite literally tracked conversations around music and fashion during the Fashion Rocks event held in New York in early September, and translated them into different patterns that were printed onto a silk charmeuse cloth in real-time.

Online social tools were employed to aggregate and analyse the content throughout the night. From there, the top eight trending topics for music were paired with the highest trend for fashion every 30 seconds to determine a specific set of shapes and colors in the design. The show, its performers, designers and more all impacted the result therefore, with varying symbols and shades becoming a different part of the print each time they were mentioned.

Find out more about each look and which celebrities influenced the fabric via Forbes.com.

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Blocks e-commerce social media Startups

Hukkster and Svpply shuttering doors

hukksterfounders

It’s an interesting time in the social shopping space – brands are busy trying to figure out how to monetise off the back of the engagement they see on the likes of Instagram on the one hand, retailers such as Nordstrom are continuing to partner with start-ups like Wanelo on the other, and yet news is recently in that both Hukkster and Svpply are set to close.

As per a story on Fashionista today, Hukkster, which allowed users to tag items they liked the look of online to receive alerts when they went on sale, sent the following to its users on Friday evening. It was signed by co-founders Erica Bell and Katie Finnegan (as pictured):

“We are writing with the unfortunate news that Hukkster is now closed.

Thank you so very much for shopping with Hukkster over the years and supporting us in our mission to save you time and money on the brands you love.

It gave us great joy creating a tool to help you access your favorite products, must-haves, little somethings, special gifts, pick-me-ups, finishing touches and perfect accents. Please click here if you would like us to recover the product links from your Hukkster wish list and we will do our best to get you this in a timely manner.

We started Hukkster with nothing more than an idea and had the opportunity to build our dream team and make our vision a reality. While we’re sad to say goodbye, we hope our story inspires all of you to challenge the status quo.”

Hukkster was founded in 2012 and had raised $4.5 million of investment from a group that included Winklevoss Capital. Fashionista suggests the affiliate business model it operated under didn’t perhaps scale fast enough to sustain it. Twitter and Reddit users have expressed their sadness about the news.

As TechCrunch reported, a short message on Hukkster’s webpage now reads:

“27 Months
822 Days
1,010,889 Hours Worked (Seriously)
315 Retail Partners
300,000 Happy Shoppers
887,207 Sale Alert Emails Sent
$39,037,108.00 Total Dollars Saved
Thank you for the opportunity to innovate, learn and grow!
Challenge yourself to change the status quo.
Now it’s time for a nap.
Love,
The Hukkster Family”

Meanwhile Svpply, a curated social shopping site that was bought by eBay in 2012, sent this today:

“Dear Svpply user:

We are writing to let you know that Svpply.com and its associated apps — Svpply and Want by Svpply — will retire on August 31, 2014.

We appreciate that you took the time to curate and share collections of your most loved products, so we want to give you time to export the links you’ve added to the site. You can do so through your Account Settings.

Svpply was acquired by eBay in 2012, and the talents and expertise of the Svpply team were leveraged to create more personalized shopping and selling experiences on eBay, including eBay Feed and eBay Collections, which launched on eBay in 2012 and 2013, respectively. eBay Feed and eBay Collections deliver a tailored shopping experience for millions of eBay users around the world, helping them to easily discover items that match their interests and curate collections from the 650 million items on eBay.

We encourage you to continue expressing your passions and interests by creating eBay Collections on eBay. Curate, browse, and shop with $5 off of a $10 or more purchase on eBay.”

As TechCrunch reported when the news first broke: “This is often what happens in the months and years after big tech companies acquire new and clever products — some key parts sometimes get integrated, and other beloved bits often get cut.”

Categories
digital snippets social media

Digital snippets: Michael Kors, Rebecca Minkoff, Vivienne Tam, Marc Jacobs, Zac Posen

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech…

MarcJacobs_mjdaisychain

  • Rebecca Minkoff gives inside look at fashion week with Keek app [Mashable]
  • Vivienne Tam’s WeChat partnership delivers NYFW front-row access [Jing Daily]
  • Marc Jacobs opens fashion week pop-up that accepts Tweets as payment (as pictured) [Fashionista]
  • Zac Posen curated a Spotify playlist for his new lookbook [Styleite]
  • Alexander Wang showed colour-changing clothes during fashion week [Technical.ly]
  • Warby Parker tops list of top 10 retail innovators [Fast Company]
  • London Fashion Week: Nokia and Fyodor Golan create ‘world’s first’ smart skirt [Marketing]
  • Net-a-Porter puts its fashion sense on paper in new print magazine [BrandChannel]
  • Miu Miu unveils ‘Spark and Light’ short film [WWD]
  • Sass & Bide launches 360-degree shoppable ad [PSFK]
  • Bloomingdale’s hosts live-styling event on Instagram to drive interaction [Luxury Daily]
  • The new Moda Operandi app is like Tinder for designer clothes [NY Observer]
  • Instagram is shaping up to be the world’s most powerful selling tool [Forbes]
  • Seven ways retailers are embracing tech, from body scanning to digital wallets [AdAge]
  • What’s so alluring about a woman known as Man Repeller? [NY Mag]
Categories
digital snippets e-commerce social media

Digital snippets: Michael Kors, Banana Republic, Macy’s, Kate Spade, John Lewis, L’Oréal, Juicy Couture, Sephora

A short break here means there’s a stack of content to catch up on. Below are the top links for stories surrounding fashion and digital during my recent fortnight of travels. Hours of fun…

MichaelKors_Instagram

  • Michael Kors’ widely hated Instagram ad was actually a massive success; received almost four times as many likes as the average post [Business Insider
  • John Lewis 2013 Christmas ad beats 2012 ad total YouTube views within days of release [The Drum]
  • Banana Republic, CNNMoney and CNBC among top Twitter accounts during TWTR IPO [TechCrunch]
  • Like what you see? Kate Spade video ad designed for instant shopping [Mashable]
  • L’Oréal Paris launches make-up vending machines in NYC subway [Fashionista
  • Juicy Couture to be first brand to advertise using Snapchat Stories [The Drum]
  • At Sephora, mobile-first means ‘connecting’ the customer’s experiences [eMarketer]
  • Neiman Marcus teams up with Shapeways to offer 3D printed holiday capsule collection [PSFK] 
  • Printemps sets e-commerce strategy [WWD
  • Cartier North America CEO stresses importance of carefully curated digital presence [Luxury Daily]
  • How can retailers make it easier to buy jeans online? [Econsultancy]
  • On the same theme: This app can find your true bra size by taking two selfies of your breasts [Business Insider
  • Vanessa Traina launches new curated e-commerce venture The Line [BoF]
  • Fashion bloggers see a missed opportunity to monetise Instagram posts – why aren’t links allowed? [AdWeek
Categories
data mobile technology Uncategorized

New start-up Tapestry gives shop floor a digital identity, signs Diesel as pilot partner

It goes without saying that mobile is set to play an ever-increasing role in the future of retail – be it for payment, loyalty and rewards, social content or more.

Enter then, Tapestry, a new start-up from the team behind London-based digital agency Guided Collective, that very nicely ties all those things together.

Launched in a pilot partnership with Diesel in the UK, this iPhone and Android app helps to provide shoppers with a 360 degree online-meets-offline experience.

Trialling at Diesel’s Westfield London store until December 21, it allows consumers to curate a collection of all the items they like as they shop by scanning existing barcodes (or by using NFC in enabled Android devices). From there, they can see information about each piece such as size, colour and price, as well as the digital content that surrounds it – expert reviews from bloggers for instance, alongside videos, runway shows and more.

In essence, it’s a physical or real-world bookmarking tool for the fashion industry.

Those bookmark sets – known as Tapestries of course – can then be shared across social networks, but better yet be bought straight from the smartphone too. There’s also the possibility for notifications on things like promotions and rewards.

Referring to itself as a mobile loyalty service, the Tapestry write-up reads: “On the one hand it links content and promotions directly to physical products via a consumer’s mobile. On the other hand it links all physical items in store to the retailer’s ecommerce site, re-shaping the retail experience both in and out of store.”

Simply put, it gives a retailer’s physical inventory a digital identity, something Sam Reid, founder of Tapestry, refers to as “joining up the dots”. Based on a cloud platform, it also does so simply and at scale, he explains. And the app is to be funded on that basis, with retailers paying a subscription fee for the service.

In addition, it gives retailers permission-based real-time access to consumer interests, and therefore data. “The user is saying ‘I’m interested in these shoes, this t-shirt and this dress. Let me know when they’re on sale, or if stock is close to selling out, or if you’ve some interesting content to share,” the Tapestry description explains.

It’s hoped more retailers will follow in Diesel’s footsteps, says Reid, suggesting others are already in talks. This makes the concept all-the-more interesting – rather than just being about one brand’s clothing items consumers might save and explore, it becomes about their entire shopping trip. Imagine being able to recall everything you’ve seen, read reviews around them, and pick and choose which ones you want to buy at a later date. It’d certainly simplify those occasions when you regret something you should have purchased and you can’t find it online.

Another interesting part for the future will be seeing this app develop alongside NFC. With this, consumers only need to tap items (hence the clever Tapestry name) to bring them up on their phone – effortless. As this technology becomes more commonplace across devices, that behaviour is likely to see a huge spike in uptake in the retail space, blurring the digital and physical lines ever more.

It’s worth checking out blogger Liberty London Girl’s exclusive link up with Diesel for the Tapestry launch too. And watching the video demonstrating Tapestry in action, below:

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Uncategorized

Calypso and AG invite Pinterest users to determine new denim print

Luxury label Calypso St Barth and denimwear line AG Adriano Goldschmied have turned to Pinterest to find the most popular print for a limited edition pair of jeans.

The two brands are inviting consumers to vote for their favourite of three designs (as shown above and below) – each hand-created by Calypso’s creative director, Elisa Miller, in partnership with AG’s Samuel Ku – by repining from a shared board on the virtual scrapbooking site.

The pattern that ends up with the most repins by June 15, will be created into an exclusive pair of AG jeans sold at Calypso stores this autumn.

“We are known for our beautiful color and signature prints which naturally resonate with visually inspired Pinterest users,” says Rachel Deutsch, vice president of marketing and PR for Calypso. “This is a great opportunity to empower our consumers and connect with them in a more meaningful way, by involving them in the design process.”

Ku added: “We are especially excited to embark on a new way of reaching out to our customers through Pinterest.  In this age of me-commerce, co-creation and increased personalization, we are excited to be able to communicate and cater to the tastes of social media savvy contemporary women.”