Categories
Campaigns Comment digital snippets e-commerce product Retail social media sustainability technology

Vivienne Westwood calls to ban land ownership, Shiseido acquires Drunk Elephant, Hong Kong protests hit luxury

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • The ‘only way to save the world’ is to ban land ownership, says Vivienne Westwood (Dezeen)
  • Why Shiseido bought Drunk Elephant for $845million (BoF)
  • Hong Kong protests could hit Burberry sales by up to £100million (Quartz)
Technology
  • Adidas 1st to sell shoes via Snapchat game (Mobile Marketer)
  • 5G smartphone sales will top 1B by 2025 (Mobile Marketer)
  • Unicef now accepting donations through bitcoin and ether (The Guardian)
  • 3D-printed smart textiles consume less energy, water & chemicals (Sourcing Journal)
  • GOAT showcases world’s rarest sneakers with AR try-ons (Mobile Marketer)
  • Personal stylists are using data to strengthen relationships (Vogue Business)
  • O2 launches ‘worlds first live ad’ powered by 5G (Campaign)
Sustainability & Purpose
  • California bans animal fur products (Drapers)
  • Kat von D launches vegan footwear line from apple ‘leather’ (Sourcing Journal)
  • Farfetch partners with Thrift+, a second hand donation platform (Retail Gazette)
  • Chloe forges three-year partnership with UNICEF (WWD)
  • Forget carbon neutral, Patagonia wants to be ‘carbon positive’ (Sourcing Journal)
  • Little Mistress launches sustainable packaging (Fashion United)
  • John Lewis launches sustainable ‘buyback’ trial (Retail Gazette)
Retail & Commerce
  • Stance opens Carnaby Street flagship store (Retail Gazette)
  • Morphe launches in-store Youtube studios to drive foot traffic (Glossy)
  • H&M outlet brand Afound shifts focus towards online (BoF)
  • Rental service HURR Collective to stage pop-up shop (The Industry)
  • Vans brings new boutique concept to Covent Garden (Fashion United)
  • Givenchy unveils US e-commerce site (WWD)
  • HMV launches Europe’s largest music store (Retail Week)
Business
  • Ganni’s guerrilla approach to global growth (BoF)
  • New CEO at Stella McCartney (Drapers)
  • Race to buy Barneys heats up (WWD)
  • Toys R Us relaunches website amid Target partnership (Charged Retail)
  • Victoria’s Secret store exec departs (Retail Dive)
  • LVMH luxury venture fund invests in streetwear brand Madhappy (Fashion Law)
Marketing & Social Media
  • Instagram launches Threads, a close friend chat app with auto-status (TechCrunch)
  • The next generation of menswear designers might be on Youtube (Fashionista)
  • Teens choose Youtube over Netflix for the first time (CNBC)
  • Abercrombie & Fitch, Hollister launch Instagram checkout (Retail Dive)
Product
  • Mens beauty grooming retailer Beast Inks deal for U.K rollout (WWD)
  • SprezzaBox and Esquire team up to launch subscription box (Fashion United)
  • Everlane launches ReCashmere sweater collection (Dezeen)
Culture
  • Adidas teams up with Universal Standard for a truly size-inclusive collaboration (Adweek)
  • Why 5,000-year-old fashion is making a comeback (BoF)
  • Lululemon partners with United Nations Foundation (Fashion United)
  • Kellogg’s autism-sensitive packaging for kids (Stylus)
  • Victoria’s Secret hires first plus-size model (Fashion United)
  • Havas and CALM team up to create self-care labelling for Topshop and Topman (Campaign)
  • The business of casting queer models (BoF)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
Campaigns digital snippets e-commerce mobile product Retail social media sustainability technology

Kering commits to carbon neutrality, retail surveillance, Instagram supports drop model

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Kering commits to carbon neutrality (Drapers)
  • The new ways retailers are watching you shop (BoF)
  • Instagram launches ‘reminders’ to support product drops (Vogue Business)
Technology
  • Boston Dynamics robot dog Spot is going on sale for the first time (MIT Technology Review)
  • Cryptocurrency’s huge potential in China’s luxury retail (Jing Daily)
  • Kraft Heinz brings mobile-activated packaging to Walmart (Mobile Marketer)
  • Oculus eclipses $100million in VR content sales (TechCrunch)
  • Amazon to launch smart home inventory sensors (Retail Dive)
SUSTAINABILITY & PURPOSE
  • Burt’s Bees and National Geographic partner for climate campaign (Fashion Network)
  • Can Stella McCartney make faux fur sustainable? (Vogue)
  • M&S and Tesco take top spots in climate change report ranking (Retail Gazette)
  • Taylor Stitch garment restored in Restitch’s workwear capsule (Sourcing Journal)
  • LVMH gets competitive about sustainability (BoF)
  • UK government moves to end ‘vague and misleading’ bioplastic terminology (Dezeen)
  • Clean jeans are the future of denim (Vogue Business)
  • Peta launches campaign to get Farfetch to ban angora (Fashion Network)
  • DPD inks sustainable contract with Asos (Drapers)
  • ‘No planet, no sports’ says Nike Sustainability Chief (Sourcing Journal)
RETAIL & E-COMMERCE
BUSINESS
  • Forever 21 files for Bankruptcy (Bloomberg)
  • Ebay CEO steps down (Retail Dive)
  • Rent the Runway executive steps down after delivery failures (BoF)
  • Marks & Spencer’s director of supply chain & logistics departs (Drapers)
  • Boohoo interim revenues up by 43% as annual sales break £1bn (The Industry)
  • Calvin Klein names Nadege Winter SVP brand experience (Fashion Network)
  • Boohoo appoints Missguided brand boss as MissPap CEO (Drapers)
  • British manufacturing: back in fashion (The Guardian)
MARKETING & SOCIAL MEDIA
  • MAC Cosmetics targets gamers with TwitchCon sponsorship (Glossy)
  • Walmart challenges TikTok users to share dance moves (Mobile Marketer)
  • Honda debuts animated comic book on social media (Mobile Marketer)
  • Oculus introduces social virtual reality world Facebook horizon (Adweek)
  • Facebook tries hiding like counts to fight envy (TechCrunch)
PRODUCT
  • Reebok and Adidas collaborate to launch Instapump fury boost (Fashion Network)
  • Amazon expands Alexa with voice-powered wearable (Mobile Marketer)
  • Amazon fashion teams with Puma on new athleisure brand (BoF)
  • Selfridges partners with British CBD body and wellness start-up Grass & Co (Fashion Network)
  • Nestle launches luxury KitKat bars in direct-to-consumer move (Campaign)
  • Diesel partners Coca-Cola for eco-savvy clothing range (Campaign)
  • Amazon pushes further into healthcare with Amazon Care (Adweek)
CULTURE
  • Indian women are Youtube-ing their way out of gender stereotypes (Quartzy)
  • Rebecca Minkoff on the business of representation (Glossy)
  • Mattel release line of gender-neutral world dolls (Adweek)
  • Avon can’t escape lawsuit accusing it of discriminating against pregnant women (Fashion Law)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
e-commerce Editor's pick technology

Farfetch backs blockchain platform for luxury fashion

Farfetch is betting on blockchain as part of the future of luxury with the announcement of its role as a founding member of new platform, Libra Association.

It is joining forces with companies including Facebook, Andreessen Horowitz, Ebay, Spotify and Uber for the fashion-focused platform, which will launch at the beginning of 2020.

It will include a digital currency designed to ensure efficient and secure cross-border payments, as well as a focus on product authentication and transparency.

The move will see Farfetch add digital identities, such as QR codes on labels, to its inventory of 600,000 items, according to Vogue Business. It will be working with Eon, a startup from its Dream Assembly accelerator that creates digital profiles of physical products, to do so.

Farfetch CEO José Neves says he especially wants to use the technology for its resell business, which it is currently piloting under the “Second Life” header. This lets users trade designer handbags for Farfetch credit. The value of blockchain here will sit particularly in that product authenticity and provenance area – showing where an item comes from and that it is indeed real.

“Blockchain is still in its relative infancy, but we think it holds a lot of promise with regards to how it could assist the luxury fashion industry scale solutions to these consumer expectations,” Neves said. “Having data intelligence around the life cycle of a product is what really empowers the circular economy.”

Farfetch’s strategy for the blockchain platform will be developed by its new chief data officer, Kshitij Kumar.

How are you thinking about innovation? We’re all about helping you build innovative integrations and experiences. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more. 

Categories
business Campaigns digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Farfetch’s Neves as the Bezos of fashion, DTC physical stores driving online sales

Farfetch
Farfetch

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Is Farfetch founder Neves the Jeff Bezos of fashion? [Forbes]
  • ‘Shoppable billboards’: DTC retailers say physical stores are driving online sales [Digiday]
  • Amazon reportedly plans to open 3,000 cashier-less stores by 2021 [The Next Web]
  • Is renting designer fashion the future? [FT]
TECHNOLOGY
  • Walmart to put 1M workers in Oculus Go VR headsets [WWD]
  • Ikea’s think tank envisions self-driving cars as rooms on wheels [Quartzy]
  • Forget the new iPhones: Apple’s best product is now privacy [FastCompany]
  • Cryptocurrency is coming for the beauty industry [Fashionista]
  • Amazon launches Scout, a machine learning-powered visual shopping tool [TechCrunch]
  • RFID technology addresses consumer woes over out-of-stocks [WWD]
  • Six AI innovations that could change skincare and beauty [Dazed]
  • US and South Korea just performed the world’s first live 3D hologram call over 5G [IBTimes]
  • Teaching robots to predict the future [The Next Web]
SUSTAINABILITY & PURPOSE
  • The environment’s new clothes: biodegradable textiles grown from live organisms [Scientific American]
  • More than ever, our clothes are made of plastic. Just washing them can pollute the oceans [Vox]
  • Skechers delivers 15,000 pairs of shoes to children still in need in Puerto Rico [Businesswire]
  • Where Burberry waste goes now label isn’t burning clothes any more [SCMP]
  • Is certification the answer to fashion’s ethical issues? [LS:N Global]
  • New study shows that Gen Z will strengthen sustainability trend [FashionUnited]
RETAIL & E-COMMERCE
  • Amazon Storefronts is a new retail hub exclusively for US small businesses [TheVerge]
  • Container Store tracks appointments with voice tech [RetailDive]
  • Italy’s first Starbucks serves cocktails, ice cream, and a side of augmented reality [Mashable]
  • The future of airport retail is hyper-personalization [LS:N Global]
MARKETING & SOCIAL MEDIA
  • Victoria’s Secret’s Pink revamps loyalty with mobile app [RetailDive]
  • Gucci’s surprise new Instagram account truly revitalizes its beauty offering [i-D]
  • How Nordstrom reinvented its retail loyalty program [Digiday]
  • The epic ‘Game of Go’: a real-time experience showcasing Nike’s latest React technology [TheDrum]
PRODUCT
  • Bespoke tailoring in the athleisure age: how China changed Savile Row [SCMP]
  • How De Beers learned to love lab-grown diamonds [BoF]
BUSINESS
  • Walmart is borrowing luxury’s playbook to gain an edge on Amazon in fashion [Quartz]
  • Store investment pays off as Harvey Nichols profits soar [TheIndustry]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
business data digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Inside Magic Leap, no one buys through Alexa, Supreme’s covetable newspaper ad

Magic Leap
Magic Leap

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Inside Magic Leap’s quest to remake itself as an ordinary company (with a real product) [Wired]
  • Surprise, no one buys things via Alexa [TechCrunch]
  • New York Post Supreme ad turns tabloid into impossible to find commodity [NY Times]
  • Adidas has a clever plan for staying relevant: withholding its biggest hits [QZ]
  • Toward a different language of size [NY Times]
TECHNOLOGY
  • How fashion retailer H&M is betting on artificial intelligence and big data to regain profitability [Forbes]
  • Wayfair unleashes mixed-reality shopping [RetailDive]
  • Starbucks may let customers pay with bitcoin [CNN]
  • Red Bull, Swarovski test Kik’s cryptocurrency rewards app [MobileMarketer]
SUSTAINABILITY & PURPOSE
  • Could rental fashion help us become more sustainable? [Harper’s Bazaar]
  • Walmart tried to make sustainability affordable. Here’s what happened [QZ]
  • Esprit and IndustriALL collaborate to improve workers’ rights [FashionUnited]
RETAIL & E-COMMERCE
  • Online retailers are using empty mall spaces to test products [Digiday]
  • Are retail stores now museums too? New beauty shop charges you to enter [Observer]
  • 9 tips for mastering the in-store experience [BoF]
  • Most consumers abandon online shopping carts due to lengthy checkouts [WWD]
  • Casper to open 200 stores across North America [RetailDive]
  • Levi’s unveils Project F.L.X. customization studio in Downtown LA [WWD]
  • Why isn’t Zara on every street corner? [Forbes]
  • Debenhams begins roll-out of in-store gyms [TheIndustry]
  • Store, café or art gallery? The rise and rise of the concept store [FashionUnited]
MARKETING & SOCIAL MEDIA
  • L’Oréal brings AR makeup sampling to Facebook [MobileMarketer]
  • How the #VanLife movement is influencing car design [FastCompany]
  • ‘Stories’ was Instagram’s smartest move yet [Recode]
  • Snapchat expands Shoppable AR to its top creators [Digiday]
  • How Poshmark’s sellers made $1B off the ‘social mall’ [RetailDive]
  • You are not original or creative on Instagram [QZ]
PRODUCT
  • Walmart is reportedly launching an Everlane-like clothing brand [QZ]
  • Vans aims to inspire and educate with its Van Gogh museum collection [AdWeek]
  • Are fashion brands pivoting to focus on cosmetics and fragrance? [Fashionista]
  • Amphibio is a 3D-printed shirt that lets you breathe underwater [FastCompany]
BUSINESS
  • Wrangler owner VF plans to spin off jeans business [WSJ]
  • How Benefit Cosmetics stays young [BoF]
  • Is Burberry’s simple new logo catnip to copycats? [Jing Daily]
  • Black designers have to work twice as hard – & are still ‘emerging’ [Refinery29]
CULTURE
  • Community, the missing ingredient in luxury’s streetwear pivot [BoF]
  • Bad taste is the best thing to happen to fashion [Vogue]
  • Black women are dominating the September issues [Evening Standard]

 

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
business digital snippets e-commerce product Retail social media sustainability technology

ICYMI: embracing AR, Artefact accepts crypto payments, why AI for retail is all wrong

Ikea AR augmented reality
Ikea

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past fortnight.

TOP STORIES
  • Brands are finally embracing augmented reality, but not without speed bumps [AdWeek]
  • Artefact London becomes world’s first tailor to accept crypto payments [TheIndustry]
  • Why retail’s artificial intelligence bet is all wrong [QZ]
  • Who is most vulnerable to Amazon’s inexorable rise? [BoF]
  • Hubert de Givenchy dies at 91; Fashion pillar of romantic elegance [NY Times]
TECHNOLOGY
  • Macy’s advancing mobile checkout in innovation agenda [WWD]
  • Bose’s augmented reality glasses use sound instead of sight [TheVerge]
  • Nordstrom is investing in technology to support personalization and customer service [Glossy]
  • ‘People are never going to want to buy something via voice’: Alexa hasn’t caught on for fashion brands [Glossy]
  • Buying stuff with Bitcoin could get way easier courtesy of PayPal [TrustedReviews]
SUSTAINABILITY
  • H&M on why collective industry ambition is crucial for a sustainable fashion future [Forbes]
  • Sustainability is not about designing less, but designing better [Wallpaper]
RETAIL & E-COMMERCE
  • John Lewis CIO: forget incremental updates, retailers need a total tech reset to survive [Campaign]
  • Harvey Nichols joins Farfetch in a first for both companies [WWD]
MARKETING & SOCIAL MEDIA
  • Instagram could soon be launching voice and video calling [DigitalTrends]
  • The world’s first digital supermodel has arrived, here’s what you need to know [HighSnobiety]
PRODUCT
  • This designer bag is made from Burberry’s leftover leather scraps [Wired]
  • The soles of these shoes are made from recycled gum [Fast Company]
  • Allbirds wants your next sneaker to come from eucalyptus trees [BoF]
BUSINESS
  • Prada sees growth ahead despite profit drop [Reuters]
  • The running list of 2018 retail bankruptcies [RetailDive]
  • Is Dior ready for a revolution? [BoF]
  • Tommy Hilfiger’s bet on instant gratification is paying off [Bloomberg]