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What you missed: Mary Meeker’s internet trends, inside 24 Sèvres, robots making our clothes

Mary Meeker delivered her annual internet trends report
Mary Meeker delivered her annual internet trends report

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • What Mary Meeker’s 2017 internet trends report means for fashion [BoF]
  • Inside 24 Sèvres: LVMH opens its first multi-brand internet store [FT]
  • The case for letting robots make our clothes [Motherboard]
  • The Google Cultural Institute’s new digital archive could mean big things for fashion history [Fashionista]
  • How the luxury retail sector is using technology to remain relevant [Independent]

BUSINESS
  • What Trump’s climate reversal means for the fashion industry [BoF]
  • Mickey Drexler’s J. Crew departure marks the end of an era [Retail Dive]
  • Kering makes pledge to circular economy in aim to build sustainable practices [Glossy]
  • Mapping the benefits of a circular economy [McKinsey]

SOCIAL MEDIA & MARKETING
  • Kate Spade continues #MissAdventure campaign series [AdWeek]
  • Saks Fifth Avenue is turning to iMessage to bolster sales [Glossy]
  • Crocs thanks Instagram users for sharing with original art [MediaPost]
  • How six retailers are using chatbots to boost customer engagement (and why you should too) [ClickZ]

RETAIL & E-COMMERCE
  • What online fashion brands can learn from Amazon’s stores [Glossy]
  • This is what will happen to all the empty stores you’re seeing [Forbes]
  • The real cost of e-commerce logistics [Retail Dive]
  • How shoppers use their smartphones in stores [Retail Dive]

TECHNOLOGY
  • The Unseen has designed a t-shirt that senses climate change [Dazed]
  • Amazon patents shipping label with built-in parachute for dropping packages from drones [GeekWire]
  • Inside the production of WearableX’s first responsive yoga pant [Glossy]

START-UPS
  • Nomadic nabs $6M for its modular VR system for retail spaces [TechCrunch]
Categories
digital snippets e-commerce social media Startups technology

Digital snippets: Diesel’s ads on Pornhub, Chanel’s Instagram battle, why the fashion world hates wearables

Your round-up of the latest stories related to fashion and technology…

diesel

  • Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D]
  • Chanel may have just won a battle for the Chanel Instagram account [The Fashion Law]
  • Why the fashion world hates wearables [Co.Design]
  • High tech innovation wears well at Ralph Lauren [Forbes]
  • Burberry debuts on Apple TV with menswear fashion show [Mashable]
  • Misha Nonoo will skip fashion week to follow a consumer calendar [Fashionista]
  • Everlane’s starting a private Instagram account for new products [Digiday]
  • How Belstaff maintains a strong defense against counterfeiters [Stores]
  • How Urban Decay gets its 4.1 million Instagram followers to shop [Digiday]
  • Victoria’s Secret furthers organic storytelling mastery via Angel-endorsed Snapchat takeover [Mobile Marketer]
  • Crocs bows to critics, deletes David Bowie tribute tweet [Brand Republic]
  • Meet the female CEOs running fashion’s biggest brands [Fashionista]
  • What fashion needs to know about cyber security [BoF]
  • Shoppers are choosing experiences over stuff, and that’s bad news for retailers [The Washington Post]
  • Do ‘digital flagships’ deliver? [BoF]
  • The myth of the physical versus digital retail battle [WWD]
  • Why the social media ‘buy button’ is still there, even though most never use it [The Washington Post]
  • Inside the hidden world that handles your holiday returns [Wired]
  • Retail writes an obit on flash sale sites [Marketplace]
  • The blogosphere pays off more than ever [WWD]
  • What’s Grindr’s new agenda? [Dazed]
  • Instagram and the watch world [NY Times]
  • Why women aren’t buying smart watches [Racked]
  • Apple acquires Emotient, start-up that reads emotions from facial expressions [Fortune]
  • Why visual search will become a marketing obsession in the coming years [AdWeek]
  • These vibrating yoga pants will correct your downward dog [Fast Company]
  • 30 under 30 retail and e-commerce 2016: meet the millennials changing how we shop [Forbes]
Categories
digital snippets e-commerce film mobile social media Startups technology

Digital snippets: shoplifters at Harvey Nichols, Iris van Herpen on fashion and science, Rakuten’s virtual fit start-up

A round-up of the latest stories to know about surrounding all things fashion and tech…

harveynichols

  • Harvey Nichols features genuine CCTV shoplifting footage in new Rewards ad (as pictured) [Creative Review]
  • Iris van Herpen’s science fashion [BoF]
  • Rakuten buys virtual fitting room start-up Fits.Me in a fashion commerce play [TechCrunch]
  • Why an “Amazon for high fashion” is a really bad idea [HighSnobiety]
  • Amazon Fashion, playing the long game [BoF]
  • ShopStyle figured out how to monetise Snapchat [Racked]
  • Why it took Zappos Labs five tries to admit failure [Fast Company]
  • Stamp your in-store Snapchats with custom Lilly Pulitzer prints [Digiday]
  • Crocs bets big on interactive Twitter videos with ‘Funway Runway’ effort [AdWeek]
  • Online jewellery start-up Bauble Bar to open retail stores [Forbes]
  • Matthew Williamson to sell part of pre-fall collection exclusively on Lyst [Fashionista]
  • Net-a-porter partners with Tom Ford on e-commerce exclusive [WWD]
  • Nike quickens plans to ‘seamlessly connect social platforms to commerce’ [The Drum]
  • How artificial intelligence is powering e-commerce in India [TechinAsia]
  • Fashion apps continue the trend for mobile swiping [The Telegraph]
  • Six futuristic retail displays that will change your idea of ‘e-commerce’ [Time]
  • Luxury brands dip toes in e-commerce waters [WSJ]
  • Why the Internet of Things won’t be about the ‘things’ for retailers [Retail Dive]
  • The man who wants to turn our clothes into modular gadgets [Wired]
  • Meet Mona, the world’s smartest personal shopper [PSFK]
  • Why the Apple Watch is flopping [Co.Design]
  • 3D-printing has stagnated, says pioneering designer Francis Bitonti [Dezeen]
  • We did not expect Vogue’s native advertising to be this good [Brand Republic]
Categories
business e-commerce Editor's pick technology

Drone delivery is upticking for retailers, but Uber also has big plans for shoppers

Amazone Drone Delivery

Drones are back on the retail radar again, this time in Australia where e-commerce site The Iconic has announced its intentions to use them to deliver goods within the next two to five years.

The company’s CEO, Patrick Schmidt, told the Australian Financial Review his customers would benefit from speedy drone delivery. “We are pioneers of fast and flexible delivery, and we push the boundaries on delivery, so it’s something we are thinking about,” he explained.

The website already offers three-hour delivery in Sydney and same-day services in Melbourne, but is in constant competition with international players often able to ship items in as fast as local companies can across the country otherwise.

Regulations stand in the way of drones yet being a reality however. “Delivery via drone is not yet regulated, so it probably depends on the legislators on whether that would be possible … but in the technology space, things happen fast, so you never know,” Schmidt said optimistically.

Meanwhile in the US, Amazon is getting closer to its reality of “Prime Air” – a delivery system that aims to get packages into customers’ hands in 30 minutes or less using small unmanned aerial vehicles. It has recently been granted authority by the Federal Aviation Administration (FAA) to test this concept, albeit with the restriction of the drones flying under 400 feet, at a maximum speed of 100 miles per hour, and remaining within the pilot’s line of sight.

The move has been hailed a victory for the e-commerce company. It will also likely set a path for other businesses to follow. “Putting Prime Air into service will take some time, but we will deploy when we have the regulatory support needed to realize our vision,” reads the page on Amazon’s website dedicated to the program. “One day, seeing Prime Air vehicles will be as normal as seeing mail trucks on the road,” it continues.

Fashion and retail brands have been experimenting with drones over the past year or so elsewhere too, albeit largely to generate PR around a newsworthy subject. Fendi put them on the runway during Milan Fashion Week in order to stream content to a live audience online, while more recently, Crocs used them in Japan to deliver shoes straight from shelves to customers as a promotion for how light its new Norlin sneaker is. A recent article published by i-D also explored all the (slightly ridiculous) ways in which drones and wearables are combining from a fashion perspective.

When it comes to shopping however, the other piece of big news in terms of delivery over the past week was about Uber’s plans to launch a major merchant program in the US through its UberRush couriers and Uber drivers.

The move will provide retailers with the ability to get goods from local stores to shoppers within the same-day. Neiman Marcus, Louis Vuitton, Tiffany & Co and more are all said to be in discussions. According to TechCrunch, there could be as many as 400 different merchants currently in talks.

“It’s not hard to imagine Uber combining [verticals like] fresh food, restaurant food, home goods, online purchase orders, and more, into a single logistics framework that is dispatched to its thousands of drivers and couriers. A driver could theoretically have Johnny’s pizza in the front seat, Jenny’s new Louis Vuitton bag in the trunk, and you in the backseat,” the article reads.

Perhaps what we need is for Uber and Amazon’s Prime Air team to partner up – when the traffic gets all too much for the Uber deliveries to be efficient, said driver could be well placed as a drone pilot directing the package to its final destination all the while keeping it strictly in his line of sight. Just a thought.

In the meantime, expect a big focus on shipping services across the board to start emerging, with all manner of start-ups entering the space and aiming to disrupt it. According to Jennifer Hyman of Rent the Runway, that’s exactly what is needed for retail. Speaking at SXSW this year, she called for the existing delivery companies to be put out of business, and for the system as it stands to be “ripped up and recreated” in order for e-commerce businesses to have sustainable profit margins. “We need to get the level of e-commerce across the board up from 10% of total retail sales to 30% or 50%, and the only way that is going to happen is if the delivery method changes,” she expressed.

This post first appeared on WGSN.com/blogs

Categories
data digital snippets e-commerce social media technology

Digital snippets: Apple, Michael Kors, Chiara Ferragni, Crocs, Snapchat, Neiman Marcus, Gap

A round-up of the latest stories to know about surrounding all things fashion and tech…

AppleVogue3

  • Apple runs first watch ads: 12 pages in Vogue [AdAge]
  • Michael Kors is getting into wearable tech [Bloomberg]
  • 10 things we learned about the business of blogging from Chiara Ferragni’s Harvard Study [StyleCaster]
  • Drones to fetch orders at Tokyo Crocs store [WSJ]
  • Luxury brands on Snapchat? Why Michael Kors is taking the plunge [Digiday]
  • Asos plots further Snapchat activity despite admitting it provides ‘virtually no data at all’ [The Drum]
  • Neiman Marcus integrates interactive tables for unbridled selection [PSFK]
  • Gap launches Instagram soap opera with Jenny Slate, Paul Dano [Mashable]
  • Nordstrom shrinks Innovation Lab, reassigns employees in shakeup of tech initiatives [Geekwire]
  • Apple stores will implement jewellery store practices to help sell the Apple Watch [TechCrunch]
  • I wore a Fitbit during fashion week [Fashionista]
  • What the tech world doesn’t understand about fashion [Racked]
  • The future of retail is the end of wholesale [BoF]
  • Will drones fly in retail? [Stores Magazine]
  • Jeff Bezos makes another push for Amazon Fashion. Will it work? [Bloomberg]
  • How Code and Theory’s Brandon Ralph gained the trust of everyone from Anna Wintour to Burger King [Fashionista]
  • Victoria’s Secret ads warm up People Magazine’s Snapchat Stories [AdAge]
  • Adidas app lets sneakerheads wait in virtual lines for limited editions [Bloomberg]
  • River Island moving IT ‘out of the back room’ with tech hub collaboration [The Drum]
  • ‘Lucky’ launches LuckyShops.com [MediaPost]
  • Face hacking: transforming our future visages with digital make-up [Motherboard]
  • How start-ups are beating Burberry to DIY fashion [Marketing Magazine]
  • How Line is turning Instagram into an e-commerce app in Thailand [TechInAsia]
  • First digital measuring tape to make online shopping less risky [PSFK]