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Editor's pick film

Kate Spade returns with comical #MissAdventure holiday film starring Anna Faris and Rosie Perez

Kate Spade's latest #MissAdventure film: The Pit Stop
Kate Spade’s latest #MissAdventure film: The Pit Stop

Kate Spade New York is back with the latest episode in its ongoing Miss Adventure film series, this time presenting a comical tale about random friendships in the holiday season.

Hollywood stars Anna Faris and Rosie Perez both feature as sisters-in-law for the second time, hot on the heels of previous leading ladies including Miss Piggy, Anna Kendrick and Zosia Mamet.

In “The Pit Stop”, Faris is popping into New York institution Zabar’s to pick up of a holiday basket filled with goodies ahead of the holiday party they’re on their way to, when things quite rapidly go wrong. Faris end up pretending to be an employee, while Perez is left outside in the car trying not to get a ticket from the parking attendant.


“This #missadventure episode is about connection. It’s about pausing in the chaos of life to notice the person in front of you — even if they’re a stranger or your circumstances put you fundamentally at odds—to find warmth and generosity towards them,” Kate Spade New York’s SVP of brand creative, Kristen Naiman, told Vanity Fair.

“There are people who come into your day and something about them sparkles a little, and that suddenly makes you perk up and sparkle too. It’s a kind of intrigue, but not necessarily a romantic one, that makes your day a little bit better and a little more fun.

The brand’s collection features front and centre, highlighting everything from earmuffs to owl clutches and even a caviar-themed purse, not to mention the looks the duo are wearing themselves. The film is shoppable on the brand’s website.

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Editor's pick film

The Outnet releases six short comedy films starring the Foster sisters

The Foster sisters in The Outnet's #PrettyInfluential comedy series
The Foster sisters in The Outnet’s #PrettyInfluential comedy series

The Outnet has launched a six-part video series for New York Fashion Week offering an irreverent look at life as an “influencer”.

Starring Erin and Sara Foster, the sisters behind parody reality TV show Barely Famous, the #PrettyInfluential films are a tongue-in-cheek look at all the hyperbole that fashion week brings.

In the first two released so far, the comedy duo aim to get their street style photos taken, get a decent seat at one of the shows and gatecrash a fashion week party, all in a bid to get more followers. Up next is everything from hashtagging to freebies and #OOTD.

The films follow the concept behind Barely Famous, which is about the social media era and people’s obsession with fame. They also tap into an increasing trend for short form, serialised content from brands – cleverly inviting consumers back at a given time for the next episode. In this instance, each clip is between two and four minutes long and rolling out daily over NYFW.

Each of the looks worn by the sisters are of course stocked by The Outnet, for which there’s a curated shoppable list available.

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Blocks film

Comedy sketches from SRSLY duo anchor LOFT holiday campaign

loft_srsly2
LOFT has teamed up with the duo behind a web comedy series called SRSLY to bring some funny to its fans this holiday season.

The “Put the Happy in Your Holiday” campaign sees a series of four short sketches featuring stars Alexandra Fiber and Danielle Gibson.

The once NYU classmates focus on a variety of different humorous scenarios including getting trapped in a red dress in the fitting room; deep in conversation with a dog at a party; choosing to reject the multitude of holiday invites that have come through the door on any given night and stay in instead; and discussing their ever-so stylish ‘gingerbread boyfriends’.

“We’ve been huge fans of the SRSLY girls for a while and knew we wanted to partner with them on a fun video series and what better time than during the holidays when everyone is scrambling to do it all. They nailed it with the different dilemmas they chose to poke fun at. And who hasn’t been in at least one of the situations the SRSLY girls spoofed during the holidays,” Michelle Horowitz, SVP of marketing at LOFT, told us.

Fiber and Gibson, who have partnered in the past with the likes of Glamour, Refinery29, Birchbox and Bare Minerals, told WWD: “We love working with brands that have a great sense of style and humor, and LOFT let us eat cookies and hang out with a puppy. We also made videos at some point… Can the entertainment and fashion industry ever merge with such delicious and fluffy results again? We don’t know. We don’t think so. It was one of the most fun shoots we’ve ever done, and we’re psyched for the rest of the world to see what happens when you put the LOL in LOFT.”

The duo are also appearing in a “12 Vines of Christmas” series, with new clips being released each day like an advent calendar on the “Loft.com site”, where some curated gift picks as well as a FalalalaLoft playlist from the SRSLY girls exist for further perusal.

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film

Freebie frenzy captured in T by Alexander Wang video

 

The latest T by Alexander Wang campaign video is sheer genius. How better to convey such love for the brand than by shoving a group of unsuspecting fans in a warehouse and offering them access to as much free product as they can physically get their hands on.

That’s what happened at a one-time only secret event in New York a few weeks back, which the Wang team captured on camera and just released for the world to see. Needless to say, a frenzy doesn’t even begin to explain it. Once the doors opened and the crowd dashed in, they trampled over each other to grab items off the racks, from inside boxes and even out of each other’s hands. The slow-mo catfights shown beautifully sum it up.

The inspiration for the initiative comes from Darren Stein’s 1999 dark comedy, Jawbreaker. The movie’s final prom scene, in which enraged classmates toss things at Rose McGowan and her tiara slips, is a favorite of Wang’s. Stein accordingly directed this video too, playing up to Wang’s desire to use his seasonal campaign work as a platform for experimentation (see Bon Qui Qui in last season’s for reference).

“I love reaching out directly to our audience; to have a dialog that provokes and at the same time has a sense of wit and irony,” said Wang. “Nothing is formulaic with T. This project was viral and street at the same time, which allowed us not only to communicate with our audience through different avenues, but to activate them. I liked the idea of creating a destination that’s unknown, mysterious, and fun, where people can connect.”

The result is so insane it of course looks totally staged – maybe it is. Either way, we’re all a bit jealous.

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film Uncategorized

Whistles model throws a tantrum in comedy advent calendar video

We’ve already had digital advent calendars from Jean Paul Gaultier and Love magazine this holiday season. Now, Whistles is getting in on the act, releasing a calendar that’s stacked full of prizes for its fans every single day in the run up to Christmas.

Liberty London Girl announced the exclusive yesterday, and she’ll be tweeting on the mornings with the two biggest prizes too. They include “a trip to Paris for two, including two nights in a 5* Tablet hotel and a gift voucher to spend in the new Whistles concession in Printemps department store. Or a trolley dash in your nearest Whistles store, so you can race around the store and grab all the things you’ve been lusting after in one fell swoop?”

What I love however, is the genius behind-the-scenes video that goes along with it. That’s one miffed model…