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social media

Anna Wintour sparks #voguestagram meme

anna-wintour-instagram-debut

This week saw what must be the most fashion-fuelled meme of all time. Enter #voguestagram, the Instagrammed shots of individuals copying Anna Wintour toting her September-issue (all 902 pages of it), as above.

There’s been some 1,700 posted reportedly, with everyone from Oscar de la Renta to Francisco Costa at Calvin Klein joining in. Check out 15 of the best, below – Nacho Figueras wins it for me.

Oscar@oscarprgirl: Oscar’s #voguestagram #theseptemberissue @voguemagazine xoxo 

CK@calvinklein: Costa’s Cover. #theseptemberissue @voguemagazine #voguestagram #franciscocosta

Choupette@choupettesdiary: Who says the #fashion set don’t work out? We lift the @VogueMagazine #SeptemberIssue #Voguestagram

Vogue.com@voguemagazine: Vogue.com caught the #voguestagram bug. #theseptemberissue

JCrew@jcrew: Just catching up on some light reading. #voguestagram #TheSeptemberIssue @voguemagazine

Minkoff@rebeccaminkoff: Essential reading @voguemagazine #theseptemberissue #voguestagram

Nachos@nachofigueras: @voguemagazine #theseptemberissue #voguestagram + @ralphlauren Romance @delfinablaquier and me on horses

CFDA@cfda: Look who we caught flipping through #theseptemberissue of @voguemagazine… @stevenkolb #voguestagram

Esteelauder@esteelauder: Reading the September issue with Estée. #voguestagram #theseptemberissue @voguemagazine

CocoRocha@cocorocha: I’m in 3 pages out of 902. Spot me if you can. #voguestagram @voguemagazine

ZacPosen@zac_posen: Showroom reading before a fitting. #voguestagram #theseptemberissue @voguemagazine

Herrera@houseofherrera: #carolinaherrera #spring2014 fitting distraction #voguestagram #TheSeptemberIssue

BryanBoy@bryanboycom: Just boarded my flight. Bon voyage with #theseptemberissue #voguestagram

LaForceStevens@laforcestevens: The things we do for @VogueMagazine! #theseptemberissue #voguestagram

CaroSieber@carosieber: back from honeymoon and reading all about a certain wedding . Thank you @voguemagazine it looks fantastic #voguestagram #TheSeptemberIssue

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social media Uncategorized

Vine scores big with #NYFW crowd

If there’s one thing to note this New York Fashion Week it’s the enormous number of posts being shared on Twitter’s new video-sharing app, Vine.

Brands, media houses and industry personalities alike are getting into the habit, capturing six-second scenes from around the venues, backstage at the shows and of the collections on the catwalks themselves. Some of the big names include Victoria Beckham, Marc Jacobs, Oscar de la Renta, DKNY, Bergdorf Goodman, the CFDA, KCD, Glamour, Lucky, Elizabeth Holmes of the WSJ, Nina Garcia, Coco Rocha, Man Repeller and the list goes on…

It’s an obvious move for an industry that trades predominantly on visuals. Both Instagram and animated GIFs have been huge for exactly that reason, but the former was static and the latter too complicated to quickly create. Add them roughly together however and the result is something that shows fashion in all its glory – with movement and in real, raw detail. Better yet of course with Vine, in an instantly shareable format too.

“Vine is a big idea, yet it is a simple one—the two basic ingredients for a successful emerging technology recipe,” Raman Kia, Condé Nast Media’s executive director of digital strategy told Fashionista. “It is no wonder that some brands are quick to jump in and experiment with it. This is especially true of fashion brands which have often been amongst the first to experiment with emerging social media platforms.”

On Twitter, Amy Odell of Buzzfeed asked at the beginning of fashion week: “Are runway photos even worth tweeting anymore?? (Kimberly Ovitz) #nyfw pic.twitter.com/VS1wLOfv.” Model Coco Rocha replied: “@amyodell the only worthwhile means of sharing the runway this season is Vine.”

It’s still early days however, with certain refinements including sound, zoom and drafts needed on the platform. There are likely developments to come on what people opt to post too – the endless finale shots from fashion week have become somewhat repetitive for instance, albeit successful when from a good angle. (Note my attempt at better quality by cheating with the live-stream of marc by Marc Jacobs above).

Either way, expect to see a lot more in this space. In the meantime, here are a handful of the highlight Vines from #NYFW so far:

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social media Uncategorized

Elle UK offers top tips for successful social media profiles

The latest issue of UK Elle magazine includes a guide to creating the perfect social media profile.

Featuring input from the likes of model Coca Rocha, DKNY PR Girl Aliza Licht, and photographer/blogger Garance Doré, along with numerous other fashion, media and digital experts from around the country, it offers a comprehensive breakdown of how to maintain a savvy personal online presence.

Elle’s editor-in-chief, Lorraine Candy, says: “99 per cent of the time, a winning way with social media is not luck. It’s a matter of forensic control over what you put online.”

Included are tips on everything from ideal photos to interesting content. As David Slijper, fashion and Elle cover photographer, suggests: “No one wants to see your laundry basket. To take the best profile picture, stand by the window. Switch off the flash and get someone else to take the picture.”

Licht of DKNY meanwhile, is all about personality in your posts: “Authenticity is producing a runway show and then going home to vacuum your apartment.  That’s real. Life is not 24/7 glam and I try to show [mine] in its true form. Every person has unique qualities and quirks and the little details you divulge make followers feel more connected.”

Similarly, Rosanna Falconer, social media manager for the British Fashion Council, comments: “Your style has to reflect you. If you enthuse over life day to day, keep that style in your online voice.”

The full article appears in the August issue of Elle, and as a digital edition available through Apple Newsstand.

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digital snippets e-commerce technology Uncategorized

Digital Snippets: Target, Bloomingdale’s, Nike, Dolce & Gabbana, Barneys, Yoox

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Supermodel Coco Rocha guest edits Target’s Tumblr, stars in ‘Making of a Cover Shot’ video (as above) [Huffington Post]
  • Bloomingdale’s launches Big Brown Bag app [WWD]
  • Nike marketing boss attacks ‘institutionally analogue’ businesses [Marketing Magazine]
  • Barneys.com gets a new look [WWD]
  • Yoox in talks to set up PPR e-commerce venture, run online sales of all Paris-based brands including Gucci [Bloomberg]
  • London fashion: meet 5 startups re-shaping the industry [TNW]
  • Pre-ordering designer clothes: how to shop ahead of curve [The Independent]
  • Commerce that’s curated just for you [BoF]
  • Clothes Horse is blazing the trail for the future of clothing that fits [TNW]