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ICYMI: Virgil Abloh for Louis Vuitton, Instagram launches IGTV, H&M’s flagships

Virgil Abloh for Louis Vuitton
Virgil Abloh for Louis Vuitton

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week, including Virgil Abloh launching for Louis Vuitton.

TOP STORIES
  • Over the rainbow: Virgil Abloh makes historic Louis Vuitton debut [BrandChannel]
  • Instagram celebrates its 1 billion user mark with launch of YouTube rival IGTV [TheDrum]
  • How H&M is rethinking its flagships [BoF]
  • 3 ways personalization can save brands from the retail graveyard [VentureBeat]
TECHNOLOGY
  • This AI program could beat you in an argument – but it doesn’t know what it’s saying [TechnologyReview]
  • Marks & Spencer partners with Microsoft on artificial intelligence initiative [WWD]
  • Performance-based marketing gets blockchain makeover [WWD]
  • You too can be a “Westworld” AI with this new Alexa game [FastCompany]
SUSTAINABILITY
  • Asos to ban silk, cashmere and mohair from its website [BBC]
  • Stella McCartney unveils sustainable shop with ‘cleanest air’ in London [Independent]
  • MPs launch inquiry into the sustainability of the fashion industry [TheIndustry]
  • How Parley for the Oceans became fashion’s go-to environmental non-profit [Fashionista]
RETAIL & E-COMMERCE
  • 22 experiential stores NYC has to offer [RetailDive]
  • M&S should be “looking seriously” at Amazon tie-up says former digital boss [Retail Gazette]
  • IRL stores are doing it for the ’Gram [Racked]
  • How Depop is catering to Gen Z and millennials to get an edge over resale competitors [Glossy]
  • Farfetch’s Black and White program shows slow growth [Glossy]
  • Retailers, malls staving off Amazon with help from OneMarket [WWD]
MARKETING & SOCIAL MEDIA
  • YouTube hires Derek Blasberg to head fashion partnerships [TheCut]
  • Aerie rapidly gaining market share off social media and ‘more authentic’ women [CNBC]
BUSINESS
  • Chanel publishes annual results for first time in 108 years [NY Times]
  • Amidst consolidation wave, Acne Studios could fetch €500m [BoF]
  • Kering to sell Christopher Kane back to designer [BoF]
  • Google to invest $550 million in China e-commerce giant JD.com [Reuters]
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Editor's pick product technology

Fashion’s space race: Why the spacesuit is a huge future branding opportunity for designers

Chanel's spacecraft at Paris Fashion Week (Image: Vogue Paris) - space technology - space race
Chanel’s spacecraft at Paris Fashion Week (Image: Vogue Paris)

Space travel has long been a source of inspiration to the fashion industry. When the space race between the Soviet Union and the US was underway in the 1960s, it influenced designers including Paco Rabanne, Courrèges and Pierre Cardin into all manner of both sculptural and streamlined looks.

High fashion houses since have regularly referenced everything and anything related to the galaxy, the fantasy of its contents and the way in which we could navigate it.

One giant leap to modern day and little has changed. This time around it’s the likes of Chanel and Gucci taking their cues directly from exploring our solar system and beyond.

In March 2017, the former went so far as to showcase a rocket (as above) complete with mock launch during Paris Fashion Week, while astronaut prints and lashings of metallic looks took to the runway alongside. The latter then followed up on its otherworldly Milan show with a campaign film featuring everything from UFOs to multiple Star Trek references just last month.

Accessories brand Coach, meanwhile, recently unveiled a limited edition capsule collection of NASA-themed pieces, including handbags, purses and sweatshirts. Said creative director, Stuart Vevers, at the time: “The collection is very nostalgic. There’s something about the time of the space program that just gives this feeling of possibility. The space references, rockets, and planets are symbolic of a moment of ultimate American optimism and togetherness.”

In today’s political environment, that feeling of hope may be particularly sought after once more, but the renewed interest in space goes beyond just nostalgia. Head over to Forbes to read all about the space travel on the horizon fuelled by private companies, and what that means for designers in terms of potential branding opportunities as the spacesuit for Elon Musk’s SpaceX is revealed.

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Uncategorized

Christopher Kane joins MyDaily.co.uk team

Kudos to the team at AOL’s UK women’s site MyDaily.co.uk – they’ve just signed Christopher Kane as a new contributing editor.

The Brit designer, who is showing at London Fashion Week on Monday sponsored by the site (full disclosure: MyDaily has invited me as a press guest, hurrah), will be providing exclusive fashion-inspired content based on his travels around the world, his opinions on the industry and his guides on what to do and where to go in each fashion capital.

The deal, which follows on the heels of a similar one with Dannii Minogue, also sees new and exclusive portrait photography of Kane released on the site.

Carla Bevan, editor-in-chief of MyDaily, said: “Christopher has very quickly established himself as one of fashion’s leading lights and we’re enormously pleased to have him on board, adding to MyDaily’s growing line-up of world recognised talent. This latest agreement only reinforces AOL’s commitment to premium content and MyDaily’s steps to consolidating its position as one of the country’s most respected women’s titles.”

For anyone interested in attending the show, MyDaily is offering readers the chance to win a pair of tickets – check out twitter.com/mydailyuk for more details.