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ICYMI: Industry faces its #MeToo moment, tech hits Olympics, Vogue and Amazon Echo Look

Tom Ford - ICYMI #metoo metoo fashion week
Tom Ford

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • New York Fashion Week: industry faces its #MeToo moment [TheGuardian]
  • Can an app launch the fashion world’s #metoo reckoning? [Vanity Fair]
  • Olympic clothing designers try to beat the cold with technology [Scientific American]
  • Vogue and GQ will test content inside Amazon’s Echo Look [Digiday]
  • Can Christian Louboutin trademark red soles? An EU court says no [NY Times]
TECHNOLOGY
  • Intel unveils smart glasses that you might want to wear [Engadget]
  • Walmart’s tech incubator buys VR startup Spatialand [Reuters]
  • Opinion: Blockchain technology will make true luxury more lucrative [JingDaily]
  • JD.com and Fung align for AI development [RetailDive]
  • Asics Ventures invests in conductivity textiles [FashionUnited]
SUSTAINABILITY
  • Eileen Fisher, Columbus Consulting reveal details for sustainable design plan [WWD]
  • Primark publishes global supplier map showing all of its factories [TheIndustry]
RETAIL & E-COMMERCE
  • Target CEO: Our personal shoppers will deliver to ‘your kitchen table’ [CNBC]
  • Macy’s plans pop-ups to amplify discovery [RetailDive]
  • Malls are dying, but things remembered is still hanging on [Racked]
  • Tips from the e-commerce giant Zalando [Maize]
MARKETING
  • Benjamin Millepied directs Ansel Elgort and Kate Mara in a mesmerizing film for Rag & Bone [CreativityOnline]
  • Nike rolls out NikePlus membership benefits [WWD]
  • Asics personal trainers will kick your butt as you use its fitness app [CreativityOnline]
SOCIAL MEDIA
  • Instagram entices brands with new shopping-enabled ads [TheDrum]
  • Pinterest sees 600 million visual searches every month [VentureBeat]
  • Swarovski and KiraKira+ launch fashion week ‘brilliance’ filter [WWD]
PRODUCT
  • UA HOVR, ushering in a new chapter of sneaker tech innovation [FashNerd]
BUSINESS
  • Canada Goose craze continues as shoppers flock to new stores [BoF]
  • British designer Misha Nonoo is rewriting fashion’s playbook [FastCompany]
  • The cautionary tale of H&M and digital disruption [BoF]
  • LVMH Luxury Ventures backs Stadium Goods [WWD]
  • Tapestry shares rise after earnings beat expectations [BoF]
Categories
Editor's pick film

Six of the best animated ads this Christmas

Barbour's Christmas 2017 ad: The Snowman and the Snowdog
Barbour’s Christmas 2017 ad: The Snowman and the Snowdog

Over the past decade, UK department store John Lewis has established itself as a source of eagerly anticipated Christmas adverts. Intensely human in their application, it’s the emotion they engender that wins over the hearts of the nation time and time again.

What’s interesting however is that often they’re not really focused on the humans in them at all. Nearly all of them have equally included some level of CGI or animated work, from bears to foxes, snowmen to penguins. This year, it’s a monster living under the bed called Moz and the tale of his unlikely friendship with a young boy that’s generating millions of views.

Whether you like this particular iteration or not, there’s no denying John Lewis’s impact in the space. This year, there are more animated ads than ever; many of them likewise focused on some warm and fuzzy feelings.

Read on for a round-up of six other animated ads that have caught our eye…


Barbour


Barbour continues its partnership with The Snowman and The Snowdog for the second year, introducing a short campaign that follows young boy Billy into adulthood with his family. Included are his wife, his daughter and the now elderly dog, as well as the returning snowman himself. Original footage from the animated film, which was released in 2012 to mark the 30-year anniversary of The Snowman, is featured in the ad alongside 45 seconds of new content.


Tiffany & Co


This animated ad follows a wooden artist’s mannequin in a snowy landscape discovering various Tiffany & Co products in the snow; a diamond encrusted key, a ring adorning a tree and a bracelet around a rabbit’s neck. Throughout the tale, a big snowball is rolling around, eventually doing so over the mannequin until it breaks apart to reveal the best gift of all; the classic Tiffany blue box.


David Jones


This documentary style campaign from Australian department store David Jones, follows an animated gingerbread man as he leaves his home for a backpacking adventure, collecting gifts for his family along the way. He travels through London, Paris and New York, before being knocked over by a dog and falling into pieces. However, hope is not lost, as a confectioner finds and reassembles the traveller, and sends him home where he and his family embrace within the window of the storefront in Sydney. The David Jones Christmas windows are always eagerly awaited in Australia, and this advert cleverly revealed their theme.


Jigsaw


This fully animated ad from UK store Jigsaw follows the story of two neighbours who leave gifts anonymously for each other every Christmas under the tagline “Together through the years”. One year however, the boy, now fully grown, goes to leave a gift at his neighbour’s house and finds she no longer lives there. Fortunately she returns to deliver him his present and tell him where she has moved. Soon he is at her new door with another gift of his own. The closing line for this advert is “Be together this Christmas”.


Christian Louboutin


In this playful advert from Christian Louboutin, when a female homeowner leaves her house, all of the baubles on her tree magically come to life. They dance around the tree unwrapping gifts and playing with what is inside (including various Louboutin gifts). When they hear her getting home they then hastily fix up the decorations and jump back into place just as she enters to see all of her shoes unwrapped and adorning her tree.


Marks & Spencer


M&S presented a family-oriented campaign this year based on a story about Paddington Bear the night before Christmas. Tied into the launch of the Paddington 2 film, this exclusive tale sees the young bear accidentally discovering a burglar (and mistaking him for Father Christmas), then going from house to house redelivering the stolen gifts.

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Uncategorized

Louboutin releases first app

Christian Louboutin has launched its first app, comprised of everything from seasonal collections to sketches from the designer and news about the brand.

“Red Sole Fans Rejoice – the definitive guide for Louboutin lovers worldwide has arrived,” reads the write-up. Available for the iPhone and iPod Touch, it is designed to provide fans with access to everything they would want to know about the world of Louboutin.

Included is an area showcasing the latest collections, which allows users to discover each shoe and bag in detail and share it with friends; and an in-app wish list, which acts as a “digital corkboard” enabling fans to collect their favourite products.

There’s also a section called 20 Ans, which houses the full set of sketches from Louboutin’s 20th Anniversary Capsule Collection, alongside images of the finished shoes.

Under “Videos” meanwhile, friends of the brand are interviewed and seen mixing and matching their favourite products together. Two final areas include one for news and events from the brand, and another for store locations worldwide.

It is available from the app store now.

Categories
digital snippets technology Uncategorized

Digital snippets: in-store tech, Nike #makeitcount, Sephora, Reebok, Christian Louboutin

It’s been an interesting week of stories – lots of focus on the impact consumer behaviour online and technology itself is having on stores. The usual selection of brand digital activations too…

 

  • Macy’s CEO sees stores borrowing ideas from online [Reuters]
  • Digital tools boost in-store service [WWD]
  • Why brick-and-mortar players and fledgling e-commerce sites need each other [NY Times]
  • Gilt Groupe founders discuss the future of commerce [AdWeek]
  • Nike’s #makeitcount video (as above): the best branded story ever told? [Mashable]
  • Sephora’s smart social and digital makeover [Forbes]
Categories
digital snippets e-commerce film social media technology Uncategorized

Digital snippets: NYFW, F-commerce, Christian Louboutin, Louis Vuitton, Marni, Nike

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Jason Wu, Diane von Furstenberg, Marc Jacobs and Michael Kors prove most “talked” about in online space during NYFW [WWD]
  • Retailers shut their Facebook stores; is this the end of F-commerce? [Mashable]
  • Neiman Marcus launches social media challenge for Christian Louboutin’s 20th anniversary [Luxury Daily]
  • Louis Vuitton sets short film series on major cities, starting with Hong Kong (as pictured) [WWD]
  • Nike introduces Nike+ basketball sneaker with high-tech sensors [AllThingsD]
  • Sølve Sundsbø’s The Ever Changing Face of Beauty installation becomes interactive iPad App [The Business of Fashion]
  • Google to start selling glasses that will project information, entertainment and ads onto the lenses [NYTimes]
Categories
digital snippets e-commerce mobile social media Uncategorized

Digital snippets: H&M, Christian Louboutin, Klout, Wonderbra, Angry Birds

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • H&M’s controversial computer-generated lingerie models (as pictured) [The Cut]
  • Christian Louboutin to launch European transactional website in early 2012 [Vogue.co.uk]
  • Opinion piece: should Klout really have clout? [DKNY PR Girl]
  • Twitter launches brand pages [AdAge]
  • Online holiday spending fueled by mobile and tablets transactions [WWD]
  • Wonderbra’s new social media campaign encourage women to “take the plunge” [NewMediaAge]
  • Wife of Rovio boss Peter Vesterbacka, wears Angry Birds dress to Finnish Palace [Telegraph]
  • UK Marie Claire to launch first iPad app [The Drum]