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Digital snippets: Mid-tier blogger power, the robotics opportunity, Alibaba’s anti-counterfeiting feud

midtierbloggers

After a week refreshing the mind and the soul at Futuro in Ibiza (an awe-inspiring experience), we’re back with a round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for highlights from mid-tier bloggers and robots to Alibaba, Victoria’s Secret, Levi’s, WeChat and more…


  • The power of the mid-tier blogger [Racked]

  • How robots can help fashion companies drive business efficiencies [BoF]

  • Inside Alibaba’s anti-counterfeiting feud [Associated Press]

  • Why Victoria’s Secret won’t be mailing out any more catalogues [AdWeek]

  • Aerie refused to Photoshop its ads for two years and sales spiked [Mashable]

  • Project Jacquard: Google and Levi’s launch the first ‘smart’ jean jacket for urban cyclists [Forbes]

  • Fashion shake-ups go beyond designers to the C-suite [NY Times]

  • Fashion industry faces disruption from outside — and from within [FT]

  • Why lux brands love Line [Glossy]

  • With 92% of luxury brands on WeChat, here’s how they can step up their game [Jing Daily]

  • How four creative directors are using Snapchat [Glossy]

  • How Instagram’s new feed will impact brands and influencers [BoF]

  • With subscription beauty boxes, rules of e-commerce don’t apply [WSJ]

  • Why buy buttons on Pinterest and Instagram haven’t taken off for retailers [Digiday]

  • Brands want to predict your behaviour by mining your face from YouTube videos [Motherboard]

  • Chatbots won’t solve everything [BoF]

  • For the first time, Google is bringing retail ads to image search [AdWeek]

  • Shoptalk: Pondering the store’s future in an age of web buying [Associated Press]

  • Keep calm and keep shopping – how elections impact retail sales [The Conversation]

  • Why dynamic pricing just doesn’t work for fashion retailers [LinkedIn]

  • I tested Rent The Runway’s new Unlimited service. My satisfaction was… limited [Pando]

  • What does ‘innovation’ in retail look like? 8 leaders weigh in [Retail Dive]

  • Online retailers should care more about the post-purchase experience [HBR]

  • Does Kendall and Kylie’s game actually sell clothes? [Racked]

  • EasyJet’s new smart shoes guide travellers as they wander through new cities [JWT Intelligence]

  • MIT researchers create 3D-printed fur, opening up “a new design space” [Dezeen]
Categories
business e-commerce mobile social media technology

Digital snippets: CFDA’s study results, Rebecca Minkoff on women in STEM, Courrèges’ wearable tech

courreges

Your round-up of the latest stories to know about related to fashion and technology…

  • CFDA releases its (slightly) obvious study results on the New York Fashion Week format [Fashionista]
  • Rebecca Minkoff: The fashion-tech revolution needs more women [BoF]
  • Courrèges coat has a warming system like a heated car seat [Quartz]
  • Dolce & Gabbana under fire for name “slave sandal” [NY Times]
  • Topman sets up newsroom to make sure its daily videos are always on trend [The Drum]
  • Wayfair launches a catalogue with a tech twist [Fierce Retail]
  • Amazon selling its own clothes actually makes a lot of sense [Wired]
  • Adidas’s $600-a-year subscription for workout clothes is testing the limits of a big shopping trend [Washington Post]
  • Digging into Reddit: does it work for fashion brands and retailers? [Fashion & Mash]
  • All was quiet on Instagram and Twitter for New York Fashion Week – is Snapchat the reason why? [Digiday]
  • Why retailers should take note of fashion week’s popularity on Instagram [Washington Post]
  • Burberry, Coca-Cola and Gucci among first brands to test Facebook’s new ‘Canvas’ ad unit [Marketing]
  • 3 technologies that are shaping the future of fashion: instant messaging, 3D printing and virtual reality marketing [BoF]
  • Hear the newest looks: Why fashion podcasting is seeing a boom [Digiday]
  • Will 2016 be the year of Snapchat for advertisers? [The Drum]
  • Why newsletters are the teen magazines of 2016 [WGSN Insider]
  • The fashion industry is pouring money into VR, with no idea how to use it [Motherboard]
  • Brexit falls out of favour with luxury brands [Independent]
  • Brands are watching social media reactions to red carpet looks [WWD]
  • Designers: Robots are coming for your jobs [Co.Design]
  • Getting YouTube stars to sell your product [NY Times]
  • Why retailers are missing out on mobile with millennials [AdAge]
  • Why nobody’s wearing wearables [Bloomberg View]
Categories
digital snippets mobile social media Uncategorized

Digital snippets: Louis Vuitton, Project Runway, Westfield, Nike, Macy’s, Ikea

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Louis Vuitton’s Yayoi Kusama app turns pics into polka dot art prints (as above) [PSFK]
  • Virtual Heidi Klum rates outfits of visitors to New York’s High Line via interactive Project Runway billboard [AdWeek]
  • Westfield pits East against West in social media Olympics campaign [Campaign]
  • Nike to run real-time Olympics Twitter ads [The Drum]
  • Macy’s rolls out Shopkick mobile rewards app nationwide [AllThingsD]
  • Retail brands can benefit from greater reach on Facebook by targeting their fans’ friends [Media Week]
  • B2B fashion sites on the rise [WWD]
  • Spoonflower lets users design and sell own custom fabric [TechCrunch]