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Digital snippets: Alexander Wang’s future, Louis Vuitton wins Instagram battle, new Kenzo film

Alexander Wang - fashion and technology

A round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for Alexander Wang’s views on Amazon, insight on how Kit and Ace overhauled its e-commerce, and detail on Tencent and L’Oréal’s zany branded content experiment in China…

  • Alexander Wang talks about the future of fashion – including Amazon (as pictured) [Racked]

  • On Instagram, Louis Vuitton’s resort show comes out on top [Fashionista]

  • Kenzo just released a Japanese all-girl biker gang film [Dazed]

  • How Kit and Ace overhauled its e-commerce [Glossy]

  • Selfridges unveils iOS app with ‘shoppable’ Instagram feed [Econsultancy]

  • Condé Nast partners with Gucci on branded content [The Industry]

  • Inside Tencent and L’Oréal’s zany branded content experiment in China [AdAge]

  • Sephora uncaps new mobile revenue stream via shoppable Snapchats [Mobile Commerce Daily]

  • Adidas on Snapchat leaks its latest collection [PSFK]

  • Nike reveals Euro 2016 ad starring a body-swapping Cristiano Ronaldo [The Drum]

  • Visa introduces NFC-enabled payment ring for Rio 2016 Olympic Games [Brandchannel]

  • How online models are chosen to influence the way you shop [Telegraph]

  • Pinterest’s real-world Pins let in-store shoppers save real items to virtual boards [AdWeek]

  • Snapchat passes Twitter in daily usage [Bloomberg]

  • Smartzer seeks to carve niche in shoppable video realm [Glossy]

  • Welcome to a cashless future where retailers recognise our faces [The Guardian]

  • Refinery29, focused on global expansion, hits Germany [AdAge]

  • Fashion’s fraught relationship with 3D printing and sustainability [Glossy]

  • Line’s beauty and fashion portal rolls out its Persian carpet [TechCrunch]

  • Why is futuristic fashion still retro? [Slate]
e-commerce mobile technology

Future world revisited: Welcome to cashless Sweden


Three stories have really excited my interest this week. And no, it’s not the Burberry ad campaign nor all those pre-fall collections. Instead it’s:

Think about it, that trio of stories is real world-of-tomorrow stuff, the kind of developments people, say 50 years ago, expected to happen sooner. But back then they also expected us to be walking around wearing silver space suits and driving flying cars.

The fact is that we still do normal stuff (wearing jeans, driving cars, doing the dishes, taking the dog for a walk, watching sitcoms…). But the future has crept up on us, if not imperceptibly, at least very fast and in ways we didn’t always expect.

So, to the point of the story. In Sweden, cash is no longer king, according to a new report. If you ask people on the shopping streets of Stockholm when they last paid for something in cash, many have to think a bit. Was it yesterday, or perhaps last week?

Digital payments via card or mobile app have become so widely accepted that many Swedes no longer carry cash at all. Indeed, there’s such a high level of trust in the digital transaction system, even children often pay with their debit cards.

And perhaps it’s that level of trust that’s key – such a situation may take longer to happen in countries like the US or the UK. There even the most digitally-focused millennial still worries about trusting their entire financial life to a card or an app and many parents would be horrified at the thought of giving little Jack or Amy a debit card.

While card and other digital payments are key for retail sales in many other countries too, a scenario where consumers would leave the house without any cash is still some way off. Cash is still a must-have and there are still situations where you’d be laughed at for offering payment via a digital alternative.

But not in Sweden. According to the study from KTH-Royal Institute of Technology, Sweden can currently claim to be the world’s leader in cashless trading. “Our use of cash is small, and it’s decreasing rapidly,” said Niclas Arvidsson, researcher and author of the study. “Cash is still an important means of payment in many countries’ markets, but that no longer applies here.”

In the retail industry in Sweden, about 80% of all transaction are made by cards and this number is increasing, Bengt Nilervall, Head of Payment Systems at the Swedish Trade Federation, said. He added that “we have a big trust in the government, the system, the banks, and the authorities.”

According to the study, in Sweden there is less than SEK80bn (about €8bn) in circulation, a sharp decline from just six years ago, when the total was SEK106bn.

For most private consumers, being able to pay with a card or via the very popular mobile payment app Swish, is convenient, secure, and free. Cards are used for purchases both small and large, and there are many instances where only digital payments are accepted.

Not everyone is convinced, of course and older consumers, plus people who live in rural areas still cling to cash, as does anyone who prefers the anonymity it permits.

On the retailer side, it seems that most welcome the security and convenience of cash-free sales. For small businesses and street vendors, the Swedish iZettle mobile payment solution for cards, or mobile app Swish, allow for easy payments.

But as with traditional credit card transactions, the new digital solutions are also starting to charge fees for businesses, frustrating some vendors who must cover such costs, even for small purchases.

That aside, it’s a model of the future that’s actually working (and working well) today.

This post first appeared on, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday