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Digital snippets: Louis Vuitton, Neiman Marcus, Burberry, Carine Roitfeld, Nicole Miller, Benetton

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Louis Vuitton pays tribute to Muhammad Ali in branded entertainment foray (as above) [BrandChannel]
  • Neiman Marcus spotlights jewellery with shoppable music video [Mashable]
  • Burberry livestreams weather alerts to billboards around the world, partners with Weather Channel [Creative Review]
  • Carine Roitfeld to launch her own Tumblr before fashion week [Fashionista]
  • Nicole Miller becomes first fashion designer on Vyou [Mashable]
  • Benetton to launch European e-commerce site [Marketing]
  • New York Magazine’s revamped ‘The Cut’ blog will take on the fashion glossies [Business Insider]
  • The business of blogging: The Man Repeller [BoF]
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CR Fashion Book teased with animated editorial shot

Carine Roitfeld has unveiled an animated GIF to promote her new magazine, CR Fashion Book, which is due to launch during New York Fashion Week on September 13.

The image is the first revealed from the actual publication. It features model Juliet Ingleby (photographed by Sebastian Faena and styled by Roitfeld) walking through a graveyard covered only by a floating sheer purple scarf. It is this that blows in the wind in the animated version of the shot.

There was previously a behind-the-scenes video that accompanied a preview issue released.

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Chanel’s Little Black Jacket exhibit launches online

Elle Fanning as featured in Chanel's Little Black Jacket digital exhibition

Chanel has unveiled a digital rendition of its new Little Black Jacket photography exhibition, showcasing 113 pictures of celebrities and personalities taken by Karl Lagerfeld.

Thelittleblackjacket.chanel.com follows on from the brand’s book of the same name by Lagerfeld and Carine Roitfeld, available from autumn 2012, and the opening of its physical exhibition in Tokyo last week.

Included are shots of Charlotte Gainsbourg, Kirsten Dunst, Baptiste Giabiconi, Sarah Jessica Parker, Lily Donaldson, Stella Tennant, Yoko One, Elle Fanning (as pictured) and more. Each one is featured as though part of a rotating cylinder, random in its delivery and clickable to reveal full detail.

See below too for a summary video of the launch event of the main exhibition in Tokyo, or click here for a behind-the-scenes from the shoot itself.

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Carine Roitfeld on the future of fashion

There’s a great interview with Carine Roitfeld, post her departure as editor-in-chief of Paris Vogue, by Dirk Standen as part of the Future of Fashion series over at Style.com,

“A lot of things have changed, and when you’re working you don’t see all these things changing. But when you stop, you can see it. You have to understand the new way of working with fashion,” she said.

Inevitably, she referred to the internet…

“Everything is going so quick now with the Internet, with the blogs. It’s very important. There are two possibilities; either you go very quick to the Internet or you go to magazines and you make it like a collector’s item. [I still think] it’s very normal to have all these fashion weeks and to go to all these shows. Can you show them through movies? I don’t think this is possible. It’s very exciting to be at the runway, to hear the music, to feel the atmosphere, to feel what people like or don’t like. Even if there are too many shows—I would love if there were less shows—I think we have to live with the shows. But after, maybe there is another way to make fashion stories.”

Having said that, she was fairly pro Tom Ford’s exclusivity strategy:

“I think it was very smart of him, just 100 journalists in his shop, and he was talking about each model and he had a sense of humor, so you see a lot of people laughing, which is fun… He did totally the contrary of everyone else and he made a big buzz, a big excitement. I think it was good not to see the [clothes] afterwards immediately on the blogs. For the editors, you feel more VIP, and it makes the buzz bigger and everyone knows about the Tom Ford collection. And really nothing came out. It was very controlled.”

Read the full interview, here.