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Sézane unveils LA Dance Project collaboration with short ballet film

Sézane x LA Dance Project
Sézane x LA Dance Project

France’s first online fashion brand, Sézane, has launched a capsule collection with choreographer Benjamin Millipied’s dance company, LA Dance Project.

The 10-piece line was revealed today along with a short film designed to showcase how the collaboration provides “une envie folle de danser”, or a crazy desire to dance.

It sees a ballerina arriving to a desolate part of town with her retro portable stereo in hand, before performing to its music in pieces from the line.


“I love all types of art, but especially classical dance,” Sézane founder Morgane Sézalory told the Business of Fashion. “What I love about Benjamin Millepied’s LA Dance Project is its alternative form of classical dance. For the collection, he had very clear ideas of what he wanted; comfortable pieces, and a lot of contrast.”

On the website, the brand elaborates: “With designers, musicians and directors, Benjamin Millepied and his ten dancers produce ballet like no other, steeped in tradition yet infused with the contemporary. The one principle at the heart of his work? ‘There is still so much to create!'”

The capsule includes a wrap knit sweater, denim jacket, ballet shoes, bag and more. It launches ahead of the brand’s store opening in New York in early September, its second appartrement-style flagship following Paris.

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#ICYMI: Alice + Olivia to live stream “see now, buy now” Coachella show

aliceandolivia_coachella

Hot on the heels of brands like Burberry, Tom Ford and Rebecca Minkoff, comes further news in the “see now, buy now” stakes, and this time not tied to fashion weeks.

New York brand Alice + Olivia is launching a shoppable runway show attached to the behemoth of the US festival season, Coachella.

Held in collaboration with Neiman Marcus, it will run just two short days before the highly anticipated opening weekend of the Californian music festival.

Aptly, the brand’s spring 2016 collection favours a bohemian aesthetic. Though a selection of those pieces were presented at New York Fashion Week back in September 2015, a fresh capsule collection inspired by Grateful Dead will be presented as well.

We’re yet to discover if tie-dye and roughed-up rocker roses will replace creative director and CEO Stacey Bendet’s customary geo prints and ditzy florals, but several sneak-peaks on the brand’s Instagram account point to the expected teddy motif so related to Grateful Dead. The reception by fans has been one of extreme yearning, with the first collection video pushing 15k views in just one day.


T – 1 week til my @gratefuldead capsule hits stores! ? #AOxGratefulDead

A video posted by alice + olivia by StaceyBendet (@aliceandolivia) on


Said Bendet: “A ‘See Now, Buy Now’ runway show is something I have been wanting to do for a few seasons but it took time to feel out when and where felt right. I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.”

The entire production will be live streamed on the social media accounts of both Alice + Olivia and Neiman Marcus from its NeueHouse Hollywood venue in LA on April 13. Immediately following the presentation, 12 exclusive items will be available for purchase online giving last minute ticket-holders an opportunity to clinch a less-predictable festival look.