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ICYMI: Mary Meeker’s internet trends, Balenciaga’s t-shirt meme, drones at Walmart

Balenciaga - ICYMI mary meeker internet trends meme
Balenciaga

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Mary Meeker’s 2018 internet trends report: All the slides, plus analysis [Recode]
  • Balenciaga heard you like shirts, so they put a shirt on a t-shirt for $1,300 [Mashable]
  • Walmart’s future may include in-store drone assistants and smart shopping carts [CNBC]
  • How Natalie Massenet’s new VC firm sees the future of retail [Pitchbook]
TECHNOLOGY
  • Blockchain can help authenticate ownership of fashion goods [WWD]
  • Blockchain and beauty go together, according to Tev Finger [WWD]
  • AmEx pilots blockchain-based loyalty rewards with Boxed [RetailDive]
  • Google is actually pretty good at identifying what people are wearing [Racked]
RETAIL & E-COMMERCE
  • ‘Need it, text it, get it’: How concierge service Jetblack is aiming to beat Amazon Prime [Glossy]
  • How OPI is hacking Amazon and data algorithms to improve its online site [Glossy]
  • Lululemon hits record high on revamped stores [Reuters]
MARKETING & SOCIAL MEDIA
  • Snapchat launches its first Lens that reacts to sound [Engadget]
  • How Macy’s is using its store employees and stylists as Instagram influencers to drive sales [Glossy]
PRODUCT
  • ALYX’s Matthew M. Williams reveals data-inspired Nike capsule [HypeBeast]
  • Zac Posen’s new Delta uniforms are the ultimate high-performance outfits [FastCompany]
BUSINESS
  • The Gucci-Gap divide: How luxury is winning the race for millennial spend [BoF]
  • J.Crew will relaunch this fall [Racked]
  • The changing face of fashion PR [BoF]
Categories
product sustainability

Gant is latest brand to launch products made from recycled plastics

Gant Beacons Project
Gant Beacons Project

Lifestyle brand Gant is launching a line of shirts made out of recycled polyester-fibres gathered from the ocean under its new “Gant Beacons Project”.

The collection is the latest initiative by the brand in its ongoing commitment to build a more sustainable business. It follows numerous others from the world of fashion and sport introducing recycled plastics into their products, led by the likes of adidas working with Parley for the Oceans.

In this case, Gant employed Mediterranean fishermen to help gather and remove some of the estimated 165 million tons of plastic floating in the sea. This was then used to produce an upcycled polyester in partnership with fiber brand Seaquel.

As Brian Grevy, CMO at Gant, said: “Through the Gant Beacons Project, we launched a completely new process for creating beautiful products via a conscious, sustainable approach, which will grow and evolve with time. We do everything we can to ensure we take responsibility and do what we can to make the planet even better because the ocean belongs to everyone after all.”

A statement on the website, adds: “We believe this conscious, sustainable approach to designing beautiful products is the future of good business.”

To make the resulting Tech Prep line shirts comfortable for the wearer, Gant used a cotton blend and classic weaving, as well as adding breathability, wicking and quick-drying properties. The shirt buttons and packaging were made from recycled plastics as well.

The shirts, which are now available online, come in a variety of styles and colors for both men and women.

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e-commerce Uncategorized

HoH and eBay team up for exclusive #LFW collection

HouseofHolland_ebay

House of Holland has released a capsule collection exclusively with eBay UK inspired by his autumn/winter 2013/14 collection that showed at London Fashion Week today.

The line went on sale from the minute the first model hit the catwalk at 7pm GMT, and will be available until next Sunday, February 24. It is comprised of a dress, an oversized slogan t-shirt, an iPhone cover and a pair of tights, each emblazoned with the signature House of Holland ‘rave wave’ print.

The aim is to provide fans with a nugget of access to the new season way before the full collection hits stores, satisfying the instant demand that goes with watching a live show. All proceeds from the sales will also go to Cancer Research UK.

Designer Henry Holland said: “The items I’ve designed for eBay have been inspired by my AW13 collection. I’m excited to be able to bring something exclusive and exciting to a completely new audience. I hope I am paving the way for more opportunities for designers coming through the BFC’s Fashion Forward programme.”

eBay is also continuing its support of this season’s Fashion Forward winners at London Fashion Week – Michael Van Der Ham, Holly Fulton and David Koma – live-streaming each of their shows to smartphones via its Style Collective blog.

HouseofHolland_ebay2