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business Campaigns digital snippets e-commerce Events product Retail social media Startups sustainability technology

Instagram’s new AR feature, France introduces anti-waste laws, BoF inclusion backlash

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Instagram adds new AR experience to checkout (Mashable)
  • France to introduce anti-waste law to promote circular economy (Fashion United)
  • ‘Inclusion is a trend for these folks’: Kerby Jean-Raymond calls out ‘insulting’ BoF 500 Gala (Fashionista)
TECHNOLOGY
  • Microsoft debuts foldable smartphone for 2020 holiday season (Mobile Marketer)
  • Sky News is broadcasting on Amazon Twitch (Digiday)
  • Google shoppings gets redesign with price tracking and personalization (The Verge)
  • Levi’s and Google’s smart jacket upgrade (Wired)
  • Paralyzed man ‘walks’ using mind-reading exoskeleton (Futurism)
SUSTAINABILITY & PURPOSE
  • Evrnu raises $9million to close the textile lifecycle loop (Sourcing Journal)
  • The rise of hemp as a sustainable alternative to cotton (Vogue Business)
  • Zalando ‘boosts green credentials’ with sustainability initiative (Retail Week)
  • Vegan fashion week returns to Los Angeles (Fashion United)
  • Biogarmentry are clothes that can photosynthesise like plants (Dezeen)
  • Sketchers has reduced plastic use in packaging by 85% (Sourcing Journal)
RETAIL & COMMERCE
  • America’s first cannabis cafe is open for business (Futurism)
  • Auxiliary opens augmented reality pop up at Selfridges (Glossy)
  • Banksy launches range of branded merchandise (Dezeen)
  • Kardashian Kloset takes on the resale market (Vogue Business)
  • The Row opens debut London flagship store (Fashion United)
  • Vagabond extends e-commerce site to the US (Glossy)
  • L’Oreal launches Hair.com in direct to consumer move (Glossy)
BUSINESS
  • Vivienne Westwood plunges into the red (Drapers)
  • H&M reports strong rise in Q3 sales and profit (Fashion United)
  • Stitch Fix expands beyond the ‘fix’ (Vogue Business)
  • Ted Baker swings to half-year loss (Drapers)
MARKETING & SOCIAL MEDIA
  • Adidas, Levi’s, Michael Kors test Instagram launch alerts (Mobile Marketer)
  • With Drest, digital clothing is one step closer to mainstream (Vogue Business)
  • E.l.f Cosmetics launches first TikTok hashtag featuring original song (Mobile Marketer)
PRODUCT
  • Reformation and New Balance partner for sustainable sneaker collaboration (WWD)
  • Saint Laurent unveils new contraceptive creation (Fashion Network)
  • Neiman Marcus introduces ‘clean beauty’ (Retail Dive)
  • Asos taps hip-hop artist Swae Lee for exclusive edit (Fashion United)
CULTURE
  • Valentino’s ‘opulence of diversity’ (BoF)
  • Melinda Gates pledges $1billion to boost the ‘power and influence’ of women in the US (Fast Company)
  • Debenhams partners with National Autistic Society for autism hour (Retail Gazette)
  • Rihanna’s Savage X Fenty supports breast cancer survivors (Fashion Network)
  • Vans competition pulls sneaker brand into Hong Kong political row (BoF)

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Categories
data e-commerce

Gucci tops first hottest brands list from Lyst and The Business of Fashion

Lyst3


E-commerce player Lyst has teamed up with The Business of Fashion to introduce a new ranking of fashion’s hottest brands and biggest products.

The Lyst Index relies on information pulled from the Lyst site – which tracks 4.5 million data points per hour from over 65 million annual consumers, 4 million products and 12,000 brands – as well as Google search data. The formula takes into account search, page views (across devices), engagement, intent rate and conversion.

For Q2 of this year, Gucci comes out top, rising three places since April 2017 to overtake Yeezy and Vetements, which ranked in second and fourth place respectively, with Balenciaga rising from ninth to number three. Gucci also sees four products listed in the 10 best-selling products globally, with its GG Blooms slides topping the list overall.

The Business of Fashion puts that rise down to Gucci’s ability to connect with millennial and Gen Z consumers. The report reads: “Alessandro Michele’s maximalist-magpie aesthetic translates extremely well to digital channels, while the brand’s marketing strategies, such as the meme-led campaign for Gucci watches in March, and Glen Luchford’s recent ‘50s sci-fi inspired video have proved successful experiments.”

The Lyst Index
The Lyst Index

It highlights the fact sales to millennial and Gen Z consumers grew at double-digit rate in the first of the 2017 fiscal year, and retention is high. It also outlines that Gucci sales rose to €1,48 billion in Q2, up 39.3% year over year and beating analysts’ expectations by 7%. Operating profit for H1 was over €907 million, up 69% from about €537 million last year.

Yeezy at number two it puts down to the ongoing buzz around founder Kanye West and the fact he’s married to one of the most photographed women in the world, as well as the clever pricing and distribution strategy that Adidas has deployed.

Meanwhile, Balenciaga at number three is attributed to the streetwear attitude to couture that Demna Gvasalia has introduced as well as some clever marketing plays. But it was reportedly its inadvertent part in the Ikea shopping bag viral meme that caused its biggest search increase in the quarter.

Other brands listed in the top 10 include Givenchy, Valentino, Y-3, Prada, Nike and Fendi, while those with winning products further include Saint Laurent, Chloé, Diane Von Furstenberg, Common Projects and Comme Des Garçons.

This is the first in a series of four quarterly Lyst Index reports.

The Lyst Index
The Lyst Index

Categories
social media

The @BoF indexes fashion influencers in new #BoF500 list

BoF500

None too impressed by other rankings frequently released in fashion, The Business of Fashion has decided to launch its own instead. This time the subject is the influencers that are shaping the global industry, rather than the brands. And there’s 500 of them in total.

In an introductory note, founder Imran Amed refers to these people as “vital connectors in the intricate web of relationships that binds the global fashion community together”.

He writes: “They are blue-chip titans who helm the industry’s mega-brands and daring young upstarts whose fashion stars are fast rising. They are disruptive entrepreneurs building the next wave of $1 billion start-ups and opinion-leaders whose points of view attract followers, online and off. They are power princesses, chic sheikhs and supermodels, as well as discreet, behind-the-scenes catalysts who spot and support the industry’s top talents.”

The index itself is being released as a limited edition print run, but also online via businessoffashion.com/BoF500 where everyone featured has a dedicated professional page.

Social media activity of the BoF 500 can also be tracked via a live mosaic – a space that pulls in visual content from all of their personal feeds, and categorises things like what’s trending, how many images have been posted in the past 24 hours, and the most active location (Paris at present).  The result, says Amed, provides “a continuously unfolding glimpse into the collective consciousness of the global fashion industry”.

 

Categories
digital snippets film social media technology Uncategorized

Digital snippets: Alexander Wang, Warby Parker, Gucci, Nars, Ray Ban, J Crew + more

It’s been a little while since one of these round-up posts on other interesting fashion and digital stories sourced from around the web, so there’s far more than usual. Each of them is however, of course, as interesting and relevant as ever…

  • Alexander Wang teams up with Samsung for crowdsourced handbag (as above) [Mashable]
  • Google reportedly in talks with Warby Parker to design stylish Google Glass frames [Techcrunch]
  • Gucci ups mobile conversion 70% via optimised site [Luxury Daily]
  • Nars tests Pinterest’s selling potential [Mashable]
  • Ray Ban launches real-life ambermatic lens app installation [DigitalBuzzBlog]
  • This is personal: J Crew debuts an in-store styling app [Refinery29]
  • How John Lewis uses Pinterest, Facebook, Twitter and Google+ [Econsultancy]
  • Lizzy Caplan’s Viva Vena fashion film is one of the best satirical ads you’ll ever see [Slate]
  • The business of blogging: Garance Doré [BoF]
  • Shopping in the future: Glasses.com’s augmented reality fitting-room app [AllThingsD]
  • Will Apple’s plans for an iWatch herald a new era of wearable tech? [The Observer]
  • Farfetch fashion hub: meet the curator of curators [Wired]
  • Business Of Fashion gets $2.1m seed funding from Index, LVMH and more for its no-nonsense B2B fashion blog [Techcrunch]
  • How your tweets during fashion shows are driving sales [Fashionista]
  • Fashion buys into social tools [NY Times]
  • Online upstarts explore a new model for fashion media [BoF]
  • Why retailers are pinning hopes on Pinterest [Reuters]
  • 10 great uses of Vine during fashion week [The Cut]