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digital snippets e-commerce film social media Uncategorized

Digital snippets: Chanel, Barnaby Roper, Michael Kors, Tod’s, Littlewoods, Chopard

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Chanel No. 5 surges on viral video chart, aided by Brad Pitt parodies (as above) [AdAge]
  • Barnaby Roper’s Nowness film pushes interaction with user-controlled “future catwalk” [Nowness]
  • Michael Kors lauded for digital desire: report [LuxuryDaily]
  • Tod’s releases apps to accompany Italian Portraits book [Vogue.fr]
  • Chopard launches e-commerce in the US [CPP-Luxury]
  • Ikea releases clever making-of video with alternative storyline starring Darren the Bear [PSFK]
  • Business of Fashion reaches 500,000 followers on Twitter [BoF]
  • Consumers turn to social media for customer service [WWD]
Categories
digital snippets mobile technology Uncategorized

Digital snippets: Bodyform, Chanel, Gap, Uniqlo, Thomas Pink, Hermès, Facebook

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Bodyform responds to viral Facebook rant with ‘The Truth’ video (as above) [HuffingtonPost.co.uk]
  • Brad Pitt’s Chanel No 5 ad: the smell of disaster [The Guardian]
  • Gap tests Whispering Window ‘invisible audio’ displays [BrandChannel]
  • Uniqlo model draws as much on Intel and Toyota as Gap [Wired]
  • Thomas Pink launches instant mobile check out app [The Drum]
  • Hermès gets tech-y with computer-inspired ties [Styleite]
  • Facebook tests new ‘want’ feature for retailers [FT]