business e-commerce

LinkedIn reveals 10 individuals transforming the US retail industry

LinkedIn Next Wave retail
LinkedIn’s retail stars in its 2016 Next Wave list

Everlane founder and CEO Michael Preysman is among the 10 individuals highlighted by LinkedIn as transforming the retail industry in its 2016 Next Wave list.

Part of a broader 120 names revealed, the second annual list is based on professionals aged 35 and under who are changing how 12 different industries work. It outlines those who are leading their companies, business units, peers and employees toward a future that they see more clearly than most.

In retail specifically it’s about rethinking how we shop, what we buy and how it all gets to us. Preysman is praised for the fact he has turned traditional retail on its head with Everlane by shunning the standard brick-and-mortar model, spending minimally on advertising, and revealing exactly how much each garment costs to make.

He joins others including Benita Singh, founder and CEO of Le Souk, the first global online marketplace to connect textile suppliers with fashion designers; Jonas Cleveland, co-founder, CEO and CTO of Cosy, a start-up deploying robots inside Walgreens, Home Depot and other retailers to check inventory nightly; and Aubrie Pagano, co-founder and CEO of Bow & Drape, a customisable clothing company with 40 kiosks due across retail stores like Nordstrom, Bloomingdales and Lord & Taylor this year.

Further names on the retail list include Leura Fine, founder and CEO of Laurel & Wolf; Heather Hasson, co-founder and CEO of FIGS; Michelle Jolly, principal product manager at; Kevin Lavelle, founder and CEO of Mizzen+Main; Mariya Nurislamova, co-founder and CEO of Scentbird; and Laura Behrens Wu, founder and CEO of Shippo.

Narrowing down the LinkedIn members to this top 10 was based on an examination of interactions on the platform, including which profiles were most viewed by members in the same industry, social engagement performance and the frequency that candidates appeared in the news.

Other industries in the list include entertainment, healthcare, media, technology, education and more, with names like Lexie Komisar, senior lead at the IBM Digital Innovation Lab; Peter Deng, head of product management at Oculus; Nick Bell, VP of content at Snapchat; and Jessica Grose, editor-in-chief of Lenny; particularly standing out.

The list is limited to the US for 2016, but international versions will be coming next year.

business e-commerce Editor's pick

8 unique e-commerce sites you need to bookmark immediately

Bow & Drape
Bow & Drape

As with everything digital – noise is one of the greatest barriers to success. With more players in the space, comes increased difficulty around standing out. E-commerce business is no different.

Responsive mobile sites and extensive product detail – once considered special features – are now points of parity. Ideas like free shipping, blog content and wish lists are commonplace. With consumer expectations at an all-time high, going above and beyond is harder than ever too.

Today, landing the claim of “hidden gem” particularly is no small feat. Up against established names including Net-a-Porter and Zappos, through to Farfetch, Lyst, Zalando and more, start-ups and smaller players must increasingly find ways to differentiate themselves in order to get seen. After all, it’s not just about giving shoppers reasons to visit, but convincing them it’s worth hanging around long enough to spend too.

While the specifics vary, the bulk of the success stories can be summarised under three headings: exclusivity, editorial and user experience. Read on for a highlight of eight lesser-known or particularly unique names worth checking out:

1. Shop-GhostShopghost

For a curator of high-end designer pieces, Shop-Ghost does nothing like its competition. The website is quirky and drunk with dizzied content, but somehow, it works. Tumblr-style clustered graphics are met with fragmented thoughts in “blog posts” that suggest pieces to fit the mood. The website is not searchable, does not bother with filters and offers anything BUT a clean interface. The zine formatting even forces users off the site to make the actual purchase. This is the digital version of the cluttered shop that oozes cool and finds you fleeing with three bags in tow.

2. Bow & Drape

Bow & Drape

Bow & Drape finds its niche right at the cusp of where young Millennials match up with Gen Z. This pop culture hub plays right into its market, updating simple garments with customisable and glittered-emoji makeovers, finished with the catchphrase du jour. A shoppable Instagram section also sees a witty artful take on meme-manufacturing, keyed in on ‘90s nostalgia and modern trends.

3. Semaine


Each week, Semaine focuses on a new tastemaker, allowing a completely shoppable behind-the-curtains reveal into their lives. Monday begins with a short film or profile of the individual in question, while each subsequent day then features another glance into their lives, ranging from their beauty regimes to the dust collectors on their bookshelves.

4. The Iconic

The Iconic

If you’re in Australia – this name won’t be new to you. For everyone else, it’s worth knowing for the unique fashion glossary on offer – a categorisation feature every site should consider implementing. The fashion conscious shopper is able to use it as a tool to quickly navigate the expansive site offerings in search of their unique piece. The fashion newcomer, however, gets a complete education in images akin to a more accurate and completely shoppable Google Image search.

5. Brika


Brika is the perfect online destination for the shopper with DIY pipedreams, but lack of skills to deliver. Each day, a new artist is introduced on the homepage with their story and collection featured. In search of art, home décor, jewelry, accessories or even little knick-knacks for kids, this is the destination that breeds the perfect kitsch meets craft item.

6. Shoes of Prey

Shoes of Prey

For the love of shoes, a woman need look no further than Shoes of Prey, which enables users to customise every aspect of their footwear, from sole to zipper. What makes this a standout offering is the expansive colour selection and a complete 360-degree view of the final designs.

7. Of a Kind

Of a Kind

This one may already be on your list – if it’s not, it’s really time to bookmark it. An online concept store, it specialises in limited runs of items created especially for its website. The supply side of the operation comes from emerging designers, which further appeals to the quaint luxury of the setup. The special items are deemed “# of a kind”, letting the consumer know just how unique their buy is. Each item is also paired with a beautifully photographed story, similar pieces to curate a collection and non-exclusive add-ons that make the look.

8. Vide Dressing

Vide Dressing

The consignment model is completely revamped by Vide Dressing – the eBay of the pre-owned luxury fashion market. Sellers post their goods, get them checked over by a legal team for authenticity and then have 72 hours to ship to their buyer after purchase. The unique feature that sets Vide Dressing apart from competitors such as Vestiaire Collective is a money-back guarantee within 48 hours of product receipt.