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business data digital snippets e-commerce product Retail social media sustainability technology

Microsoft’s $1bn carbon reduction investment, ASOS’ AR tool, men’s makeup at John Lewis

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Microsoft will invest $1 billion into carbon reduction and removal technologies (MIT Technology Review)
  • Asos trials augmented reality fit tool (Drapers)
  • War Paint and John Lewis launch first ever men’s makeup counter (Fashion Network)
Technology
  • The tech driving next-gen customer service (Vogue Business)
  • Revolve integrates Snap+Style technology for digital communication (Fashion United)
  • How luxury retail can become a tech accelerator (Jing Daily)
  • Google Cloud launches new solutions for retailers (TechCrunch)
  • How Starbucks uses AI to counter mobiles isolating effect (Mobile Marketer)
  • Walmart expands robots to 650 additional stores (Retail Dive)
  • Stein Mart introduces ‘smart button’ for BOPIS shoppers (Retail Dive)
  • Augmented reality contacts are real, and could be here sooner than you think (Mashable)
  • Robots are changing retail, but not where you can see them (Modern Retail)
  • Gaming dominates the $120bn spent on mobile apps in 2019 (Warc)
  • Amazon is reportedly developing a hand-scanning payment option (Adweek)
  • Walgreens is training staff in virtual reality (Charged Retail)
  • How digital garment printing answers the call for customization (Sourcing Journal)
Sustainability & Purpose
  • What’s your fashion footprint? ThredUp’s quiz will tell you (Adweek)
  • Stella McCartney introduces biodegradable stretch denim (Fashion United)
  • Walpole launches its British luxury sustainability manifesto (Retail Gazette)
  • Your e-commerce addiction means delivery emissions could increase 30% by 2030 (Fast Company)
  • H&M’s AI operation helps make its supply chain more sustainable (Supply Chain Dive)
  • Jacket Required dedicates third of show to sustainable brands (The Industry)
  • Dyehouses are cleaning up their act (Vogue Business)
  • Could fashion’s next major fabric brand be green? (BoF)
  • Fast Retailing signed the Fashion Industry Charter for Climate Action (Retail in Asia)
  • Quorn introduces carbon-footprint labelling (Stylus)
  • Lush’s Mark Constantine: the retail rebel fighting climate change before Great was born (Retail Week)
Retail & Commerce
  • Walmart opens cashierless store in Florida (Grocery Dive)
  • Shiseido opens ‘beauty innovation hub’ in Shanghai (Retail in Asia)
  • Bose is closing all of its retail stores (The Verge)
  • Dior, Rimowa take over Harrods (WWD)
  • Opening Ceremony to close all stores (Drapers)
Marketing & Social Media
  • Instagram begins hiding photoshopped images (Hypebeast)
  • Burberry launches online game to celebrate Lunar New Year (Fashion United)
  • Facebook rethinks plan to insert ads into WhatsApp (Campaign)
  • Segmentation is dead! (Retail Dive)
Product
  • Ugg launches monthly product drops (Drapers)
  • New Under Armour sneaker will offer connected coaching (Sourcing Journal)
  • Hermès launches beauty (Fashion United)
  • Nike’s Vaporfly marathon shoes face a potential ban from competition (Quartz)
  • Is 2020 the year men’s makeup will go mainstream? (Evening Standard)
Business
  • Louis Vuitton buys the second largest rough diamond in the world (Fashion United)
  • Old Navy will stay under Gap umbrella (Adweek)
  • Pitti Immagine CEO on the future of trade shows (BoF)
  • Casper files for IPO (Retail Dive)
  • Off-White operator acquires Opening Ceremony (Drapers)
  • Amazon ramps up counterfeit reporting (BoF)
  • Boohoo to surpass forecasts after 44% jump in quarterly revenues (Retail Gazette)
Culture
  • The idea of beauty is always shifting. Today, its more inclusive than ever (National Geographic)
  • How the gaming industry is changing across the world (Quartz)
  • Redefining plus size – dressing the ‘average’ woman in Europe (Fashion United)
  • Why this community of hypebeasts only buy fakes (Dazed)
  • Comme des Garçons accused of racism in AW20 menswear show (Fashion United)
  • A-COLD-WALL* isn’t making streetwear anymore (i-D)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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Editor's pick product technology

Bose and Coachella team up on audio augmented reality festival experience

Festival-goers at Coachella Valley Music and Arts Festival this weekend will be able to access exclusive audio content via Bose’s new audio augmented reality sunglasses.

The audio company has worked with Goldenvoice, the creators of the festival’s app, to enhance the platform with audio features that only work once paired with the smart glasses.

“We’re proud to see this exclusive content made available through Bose AR at Coachella,” said Crystal MacKenzie, head of marketing for Bose AR. “Fans who pair their Bose Frames with the app while attending the show will be able to spend more time looking up and seeing what’s going on around them, while accessing information that will help make their experience even better.”

The Bose AR sunglasses feature small speakers integrated into its frame, which for this experience will push real-time updates on the festival’s schedule, as well as notify wearers of when their favorite act is about to perform.

The smart frames will be available to buy at the festival grounds and Bose’s ecommerce website, for those who wish to purchase it beforehand.

This marks the first time that Bose’s new smart glasses and audio augmented reality technology will be featured fully operating in a consumer-facing scenario. At this year’s SXSW festival, the company introduced the glasses for the first time alongside a host of apps that have its technology plugged in. The aim was to showcase the many different applications the smart feature has, such as a tool for the blind, or enabling golfers to know the next hole information without having to check their phones.

Recently Huawei and Gentle Monster also announced their take on smart glasses, which allow for phone calls and voice assistant interaction. Tech giants like Google, Apple and Microsoft are also all said to be working on their own versions.

Additional reporting by Camilla Rydzek.

How are you thinking about product innovation? We’re all about finding you the perfect partners for your innovation strategy. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more.

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Editor's pick product technology

Gentle Monster and Huawei team up to launch fashion-focused smart glasses

Korean luxury eyewear label Gentle Monster has partnered with Chinese technology giant Huawei to announce the launch of a range of smart glasses.

The range was introduced yesterday (March 26) at Huawei’s P30 Pro launch event in Paris as ‘one more stylish thing’ the company would be introducing to their hardware range this year.

The smart glasses will have integrated microphones and speakers, which through Bluetooth technology will allow wearers to pick up calls by simply touching the frame, as well as activate a voice assistant. The glass range will come in both prescription and sunglass frames in a variety of styles.

Speaking about the partnership during the launch event, Huawei said both companies were trying to make the glasses look as normal as possible, and designed for user’s everyday life. “I really appreciate Huawei because they realize that the eyewear comes first and the smart comes later,” added Hankook Kim, co-founder and CEO of Gentle Monster to WWD.

Unlike previous smart glasses that have been introduced to the market such as the Google Glass (which was discontinued in 2015) and Snap Inc’s Spectacles, the product will not feature an embedded camera. This was a conscious decision to show a focus on wearability and design, as opposed to tech functionality.

Huawei is not the only tech company developing smart glasses, however. Google, Microsoft and Apple are rumored all to be working on AR-enabled models, while at this year’s SXSW festival in Texas, Bose introduced its own version of an AR platform for frames.

Wearable technology has been on a constant evolution as consumers struggle to become accustomed to the concept beyond smart watches. Paul Dillinger, VP of global product innovation at Levi’s, spoke about this last month when hinting on future plans for its Project Jacquard jacket with Google. For the designer, consumers will only invest in smart accessories if they also look good once turned off. Dillinger also spoke about the smart jacket at length on the Innovators podcast in early 2018.

Additional reporting by Camilla Rydzek.

How are you thinking about product innovation? We’re all about finding you the perfect partners for your innovation strategy. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more.

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product technology

Levi’s updates its Google smart jacket with Uber, Lyft and Bose features

Google x Levi's Project Jacquard
Google x Levi’s Project Jacquard

Levi’s has announced its first update on its Project Jacquard smart jacket developed in collaboration with Google, including the ability to work with ride-sharing services Uber and Lyft, and Bose headphones.

Although at this point users won’t be able to order a car through the jacket, once connected to the Uber or Lyft apps, it will notify them that their ride is three minutes away and do so again once it arrives via its cuff, which will light up and vibrate. Brushing the cuff will also enable real-time updates on the car’s whereabouts via connected headphones.

Google x Levi's Project Jacquard
Google x Levi’s Project Jacquard

The jacket now also supports Bose’s Aware Mode, which picks up any surrounding sounds and sends them to the user’s headphones. This enables users who are listening to music while on the go to still enjoy noise reduction, but be able to hear any important things happening around them – in a cyclist’s or pedestrian’s case, this could mean a horn or a fast-approaching vehicle. Bose users will also be able to turn their headphones on or off via hand gesture.

Another new jacket feature enables users to drop a pin on the map to save a location and then see and share that from the app’s activity screen.

At a conference in California in October 2017, Levi’s CEO Chip Bergh hinted at upcoming innovations by stating that if there is a feature that doesn’t require a screen, it is possible that it could be incorporated into the commuter jacket’s 2.0 version. By approaching it with that mindset, the company can potentially investigate the future of smart clothing beyond cyclists, which was its initial target audience with the Google partnership.

Categories
business digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Macy’s buys Story, Gucci’s new flagship, AI and the future of fashion

Futuristic fashion by Tim Walker
Futuristic fashion by Tim Walker

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Macy’s buys Story concept [RetailDive]
  • Gucci plants its flag in Soho [BoF]
  • How artificial intelligence will impact the future of fashion [Vogue]
TECHNOLOGY
  • Can AI and AR turn your prospects into customers? [Inc]
  • How beauty brands like Coty and Shiseido are using voice assistants [Glossy]
  • Ticketmaster to trial facial recognition technology at live venues [Venture]
  • Verisart brings blockchain certification to the global art auction market [TechCrunch]
SUSTAINABILITY
  • Fast fashion goes green with mushrooms, lumber scraps, and algae [Bloomberg]
  • Applied DNA Sciences confirms traceability of leather [WWD]
RETAIL & E-COMMERCE
  • Walmart.com redesigns as the anti-Amazon [Co.Design]
  • Farfetch partners with Stadium Goods on sneaker hub [WWD]
  • Brandless’ pop-up is focused on community engagement rather than selling products [AdWeek]
  • China’s live-streaming fashion boom changing the way Gen Z shops [SCMP]
MARKETING & SOCIAL MEDIA
  • Inside the bitter war to bring Tupac and Michael Jackson back to life [Wired]
  • Diet Prada unmasked [BoF]
  • Instagram quietly launches payments for commerce [TechCrunch]
PRODUCT
  • Amsterdam is solving its gum litter problem by making shoes out of recycled gum [AdWeek]
  • ElektroCouture: Inside the fashion house behind Swarovski’s $60,000 light-up dress [Forbes]
BUSINESS
  • Over 400 startups are trying to become the next Warby Parker. Inside the wild race to overthrow every consumer category [Inc]
  • Prada: Making the most of its moment [BoF]
  • Alibaba’s anti-counterfeit group now has 105 brand members, including L’Oréal and Bose [TheDrum]
Categories
business digital snippets e-commerce product Retail social media sustainability technology

ICYMI: embracing AR, Artefact accepts crypto payments, why AI for retail is all wrong

Ikea AR augmented reality
Ikea

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past fortnight.

TOP STORIES
  • Brands are finally embracing augmented reality, but not without speed bumps [AdWeek]
  • Artefact London becomes world’s first tailor to accept crypto payments [TheIndustry]
  • Why retail’s artificial intelligence bet is all wrong [QZ]
  • Who is most vulnerable to Amazon’s inexorable rise? [BoF]
  • Hubert de Givenchy dies at 91; Fashion pillar of romantic elegance [NY Times]
TECHNOLOGY
  • Macy’s advancing mobile checkout in innovation agenda [WWD]
  • Bose’s augmented reality glasses use sound instead of sight [TheVerge]
  • Nordstrom is investing in technology to support personalization and customer service [Glossy]
  • ‘People are never going to want to buy something via voice’: Alexa hasn’t caught on for fashion brands [Glossy]
  • Buying stuff with Bitcoin could get way easier courtesy of PayPal [TrustedReviews]
SUSTAINABILITY
  • H&M on why collective industry ambition is crucial for a sustainable fashion future [Forbes]
  • Sustainability is not about designing less, but designing better [Wallpaper]
RETAIL & E-COMMERCE
  • John Lewis CIO: forget incremental updates, retailers need a total tech reset to survive [Campaign]
  • Harvey Nichols joins Farfetch in a first for both companies [WWD]
MARKETING & SOCIAL MEDIA
  • Instagram could soon be launching voice and video calling [DigitalTrends]
  • The world’s first digital supermodel has arrived, here’s what you need to know [HighSnobiety]
PRODUCT
  • This designer bag is made from Burberry’s leftover leather scraps [Wired]
  • The soles of these shoes are made from recycled gum [Fast Company]
  • Allbirds wants your next sneaker to come from eucalyptus trees [BoF]
BUSINESS
  • Prada sees growth ahead despite profit drop [Reuters]
  • The running list of 2018 retail bankruptcies [RetailDive]
  • Is Dior ready for a revolution? [BoF]
  • Tommy Hilfiger’s bet on instant gratification is paying off [Bloomberg]