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business e-commerce Editor's pick

Welcome to Cyber Sunday: E-tail will never be the same again

la-redoute

Cyber Monday is now Cyber Sunday. That’s official. Well, at least as far as Walmart is concerned. The company is going to launch its Cyber Monday deals a day early this year.

Why? Is the retail giant-of-giants regretting pulling back from Black Friday now that the momentum is really building, or is this a logical move that simply reflects reality? Maybe a bit of both.

Walmart.com CEO Fernando Madeira pointed out the logic of changing tack. “The customers have changed but Cyber Monday hasn’t changed with them,” he told Reuters. “Now everyone has [the] internet.”

The fact is that Cyber Monday is no longer the year’s biggest online shopping day. China’s Singles Day has taken that crown and in some markets like the UK, Black Friday beat it last year too. Even in the US, the gap is closing with Adobe predicting $3bn in online sales on Monday but as much as $2.7bn on Friday.

It used to be that Americans got back to their offices on the Monday after Thanksgiving and took advantage of all those new-fangled computers and the high speed wifi they found there to go shopping. Seems almost funny now.

What it means as far as Walmart is concerned is that instead of the smattering of teaser deals it offered on the same Sunday last year, there’ll be 2,000 online-only specials available from 8pm.

The power of online

The move to Cyber Sunday also reflects a wider online-driven trend that sees retailers deciding when is the best time to offer deals and knowing that their smartphone-toting customers will be ready.

Black Friday is still key, of course, as its timing is perfect for Christmas shopping. But the rise of online shopping has shifted the shopping event scenery to create alternative Black Fridays at other times. Amazon has proved that with its Amazon Prime Days earlier in the year. Alibaba has proved it with Singles Day on November 11.

The onward march of online has also changed Black Friday itself and we’re seeing proof of that this year with a whole load of tweaks to usual retailer behaviour over Black Friday/Cyber Monday, of which Walmart’s move is the highest-profile.

Why is the change happening so fast in a world where e-sales are still the smallest percentage of total sales? Currently, more than 92% of total US retail sales still happen in physical stores and in Britain, the figure is still around 90%. But for both countries, online is a disproportionately large force in special shopping events like Black Friday. In the UK, for instance, over a third of the near-£2bn likely to be spent on the day will be online.

And that gives retailers the chance to extend the event on their websites as they’re not bound by shoppers’ abilities to get to stores. In fact, a lot of retailers launched Black Friday early this year with plenty of deals available last week and this week even more.

In France, where physical retail is still reeling from the Paris attacks, online is also changing the landscape and Black Friday is morphing too. La Redoute, which said the Friday-through-Sunday period was its second biggest shopping weekend in 2014 (as pictured), has renamed it Le Grand Weekend. But despite the use of the word “weekend”, its deals start today and end next Monday.

So whatever happens on Black Monday, Tuesday, Wednesday, Thursday or Friday and Cyber Saturday, Sunday or Monday, one thing we know is that shopping will never be the same again.

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday

Categories
digital snippets e-commerce film mobile social media technology

Digital snippets: Black Friday, high tech holiday, Michael Kors, Burberry, Gap, Chanel, Asos

A round-up of the latest stories to know about surrounding all things fashion and tech…

MICHAELKORS_fashion-model-on-iphone

  • Fewer shoppers hit the stores on Black Friday, but retailers engaged for a marathon rather than a sprint [CNN Money]
  • Black Friday embrace by British retailers brings discounts and disorder [NY Times]
  • This holiday season, high-end retailers go high-tech [The Washington Post]
  • The biggest names in fashion are trying to make Instagram a shopping app, Michael Kors is the latest (as pictured) [Quartz]
  • Christopher Bailey’s Burberry vision: tech-driven yet personal [WWD]
  • Gap introduces an augmented reality experience called Play Your Stripes for holiday [DigitalBuzzBlog]
  • Chanel is pairing Pharrell Williams and Cara Delevingne in a romantic fantasy [Creativity Online]
  • Small wins: Asos’s data-driven male models [WGSN/blogs]
  • Why fashion marketers should be paying attention to Ello [Fashionista]
  • Intel, Opening Ceremony and CFDA unveil MICA wearable for market [BrandChannel]
  • A Zappos pop-up shop becomes a test to change the nature of mom-and-pop retail [VentureBeat]
  • New York subway riders can now shop on Amazon while underground, with digital pop-up stores [AdWeek]
  • Snapchat launches Snapcash payment feature with Square [BBC]
Categories
data e-commerce Editor's pick

Lyst data shows Mansur Gavriel bucket bags, classic Burberry trenches to trend in Black Friday fashion sales

Mansur Gavriel Leather Bucket Bag 1

Fashion marketplace Lyst is predicting what will be a top seller during the sales period this Thanksgiving weekend off the back of consumer behaviour witnessed on its platform.

It places bucket bags and luxe backpacks like the Mansur Gavriel styles, as well as luxury lingerie from Myla, Agent Provocateur and Calvin Klein as among the big items. Others include fluffy coats from contemporary labels like Sandro, Maje and Zara, and classic styles like the trench coat, peacoat and robe coats in luxury fabrications from the likes of Burberry and Maxmara.

Brands including J Cew, Alexander Wang, Acne and APC will see uptake across basic sweats, t-shirts and fine knits in navy, grey and black, while statement shoes will play out through Balenciaga, Jimmy Choo, Steve Madden and Sophia Webster choices.

Lyst’s data scientists have pulled information from what’s currently trending on its site, as well as what people are adding to their feeds to receive sales alerts on.

Burberry-Holiday-2014

The top 10 most searched-for designers on Lyst right now are: Prada, Givenchy, Gucci, Burberry, Valentino, Saint Laurent, Zara, Kenzo, Balmain and Topshop.

Lyst is expecting to have two million visitors to its site over the four days of Black Friday and Cyber Monday inclusively, and will be generating approximately 500,000 product updates every hour to help customers know immediately when the piece they have been lusting after go on sale, at the best price.

It will also launch The Holiday Shop on November 28, a virtual pop-up area on the site showcasing the hottest offers from the world of fashion in a bid to help facilitate consumers with their shopping. It will likewise provide real-time stock and price updates, this time all in one place across a broad variety of brands.

Lyst - The Holiday Shop

Categories
e-commerce mobile

eBay UK expects big sales next weekend

ebay-christmas
ebay.co.uk is predicting Sunday November 30 to be its busiest shopping day of the whole year.

‘Super Sunday’ as it’s been dubbed, falls of course between Black Friday and Cyber Monday – traditionally the two big days for in-store and online sales respectively in the US. Those holiday dates are becoming increasingly resonant in the UK too as retailers offer equivalent deals and savings to entice shoppers in the run up to Christmas.

eBay is predicting over seven million Brits will head to its site within 24 hours, between them purchasing 1,800 gifts per minute from a selection of over 800 million items worldwide.

Convenience is also on offer following an extended partnership deal with Argos earlier this year that now sees over 65,000 sellers on the UK site offering ‘click and collect’ as an option from any of the retailer’s 650 stores nationwide.

Tanya Lawler, VP for eBay Marketplaces in the UK commented: “This Christmas, above all, people want convenience and selection. Online and multi-channel retailers are able to offer fantastic depth within their product ranges and combine this with convenient local collection services like Click & Collect – the perfect formula for today’s time-poor holiday shopper.”

Not surprisingly, mobile access is expected to play a big part, driving 59% of (global) traffic. Peak time for that day is also expected to be between 8pm and 9pm.

Big winners will include Xbox, iPad, Bose Sound Bar, Lego and Playmobil, as already trending on the ebay.co.uk/Christmas shop. Each hour Brits are also currently purchasing everything from five teddy bears to 258 mobile phones and 318 handbags.

Categories
digital snippets e-commerce mobile social media

Digital snippets: Holiday retail round-up special

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special round-up of all the ways they’re using social and digital to help lure the seasonal shopper and start converting those all-important Holiday sales…

ebayinc_digitalstorefront_rm4 (2)

  • eBay debuts shoppable touchscreens and digital storefronts for Sony, Toms And Rebecca Minkoff in San Francisco (as pictured) [TechCrunch]
  • Target launches “most digitally enabled campaign” in its history, pins hopes on Pinterest this holiday season [Co.Create]
  • Topshop partners with Pinterest for online and offline Holiday campaign [Fashion&Mash]
  • JC Penney launches first Holiday campaign under new marketing head, includes crowdsourcing initiative inviting users to upload videos of themselves singing ‘Silent Night’ [AdAge]
  • ‘Reserve in Store’ service rolling out to all Banana Republic stores across the US, 200 Gap [CNBC]
  • Jingle all the way at Kmart with #showyourjoe Christmas ad [Fashion&Mash]
  • Kohl’s adds emotional brand spots to Holiday mix [AdAge]
  • Hollister teases Black Friday deals on YouTube [ClickZ]
  • All the interactive elements accompanying John Lewis’ #bearandhare Christmas ad [Fashion&Mash]
  • Cath Kidston, Bauble Bar driving traffic with Christmas treasure hunt campaigns [Fashion&Mash]
  • Michaels offers interactive Holiday help with live elf available through streaming video [Chain Store Age]
  • M&S teases Christmas #magicandsparkle campaign over social [Fashion&Mash]
  • Louis Vuitton highlights gift ideas on interactive goose game [Luxury Daily]
  • Tillys runs ugly Christmas sweater contest over Instagram [Tillys]
  • Neiman Marcus teams up with Shapeways to offer 3D printed holiday capsule collection [PSFK]