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product technology

Crowdfunding find: Pebble designer creates smartwatch-friendly hoodie

The Betabrand Smarthole Hoodie
The Betabrand Smarthole Hoodie

There was a genius campaign run this past April Fools that saw H&M “releasing” a capsule collection in collaboration with Mark Zuckerberg. Yes, you’ve got it – grey t-shirts and blue jeans; a humorous take on the fact the Facebook founder does indeed wear the same outfit everyday in a bid to put the mental energy such decisions take to other more important things.

The only thing missing in this case was the dark grey hoodie he also frequently dons.

Otherwise known as the mainstay of the Silicon Valley uniform, the hoodie as a key item continues to get all sorts of attention. Now, it’s also at the heart of a new initiative from the head of industrial design at Pebble in a bid to come up with something that works better with smartwatches.

Head over to Forbes to read the full story on the all-new “Smarthole Hoodie“, currently in Think Tank stage on crowdfunding clothing platform, Betabrand.

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digital snippets e-commerce mobile social media Startups technology

Digital snippets: wearables, Net-a-Porter and Yoox, Facebook messenger, live-streaming apps

A round-up of the latest stories to know about surrounding all things fashion and tech…

wristwatches

  • The wearables road ahead: a race to the bottom? [TechCrunch]
  • Net-a-Porter, Yoox merger creates online fashion powerhouse [WGSN.com/blogs]
  • You can now pay your friends through Facebook Messenger [Mashable]
  • Will new live-streaming apps change the way we see fashion week? [Style.com]
  • Marketers weigh in on Periscope vs Meerkat [AdWeek]
  • LVMH’s Tag Heuer surfs wave of smartwatch partnerships [Reuters]
  • Kenneth Cole reveals Connect smartwatch line [BrandChannel]
  • Harrods takes its green-clad doorman global with Instagram contest [Luxury Daily]
  • Inside Balmain’s digital revolution [BoF]
  • Why Sephora’s digital boss joined Stitch Fix, the personal stylist startup that’s growing like mad [re/code]
  • Banana Republic harnesses photographed ‘Hot Dudes Reading’ in Instagram campaign [PSFK]
  • The North Face hopes to rope you in with virtual-reality rock climbing [Chicago Tribune]
  • L’Oreal’s chief digital officer on programmatic plans, start-ups and org charts [AdAge]
  • Meet Betabrand, the company that’s using viral humour and uncensored crowdsourcing to create the future of fashion [Medium]
  • Will personalised pricing take e-commerce back to the bazaar? [BoF]
  • Social media’s elusive goal: return on investment [WWD]
  • How beauty and fashion brands can win on Instagram [Fashionista]
  • Online fashion retail in India may touch $35 billion by 2020 [The Economic Times]
  • Are ‘smart’ clothes the wearables of the future? [re/code]