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L’Oréal introduces AI skin diagnosis tool deploying user selfies

L’Oréal has unveiled an AI-enabled digital skin diagnosis tool that uses selfies to assess the user’s skin in order to make skincare recommendations tailored to the individual.

The Skinconsult tool deploys AI technology developed by virtual try-on beauty company Modiface combined with L’Oréal’s own research, which includes 6,000 clinical images of men and women across countries such as France, India and China, as well as 4,000 user selfies in different lighting conditions.

“Our mission is beauty for all,” said Lubomira Rochet, chief digital director of the French group, speaking at a press conference for WWD. Rochet added that she believes services will be the new way for users to discover their brands and products, and that this particular system is promoting the “democratization” of skin diagnosis, since all a potential user needs is a smartphone to snap a selfie.

To use the tool, the customer must upload a selfie onto a website, which is then analyzed in terms of areas of strength and improvement using seven different aging variables: under-eye wrinkles, lack of firmness, fine lines, lack of radiance, dark spots, deep wrinkles and pores. The result is a bespoke skincare regime that aims to meet their individual needs.

According to the group’s executives, a typical analysis under this system resulted in the same skin diagnosis as an average of 12 dermatologists. The bespoke result, however, still encourages users to see a specialist regularly.

The new tool was first introduced in January in Canada under L’Oréal’s Vichy brand, and there are plans to further expand it across the brand’s websites worldwide in the future.

The launch is the latest of a series of new services and products that L’Oréal has piloted over the last couple of years as it flexes its muscles as a leader in the beauty tech scene. Its acquisition of Canadian startup Modiface in 2018 has so far also resulted in a long-term AR push that includes virtual beauty consultations through Facebook, while other tech launches include its growing My Skin Track UV sensor range for La Roche Posay, and on-demand personalized serums under skincare brand Skinceuticals.

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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L’Oréal on how tech enhances the customer bond

Technology emphasizes the bond of customer experience, says Stephane Lannuzel, operations chief digital officer at L’Oréal, on the latest episode of the Innovators podcast by TheCurrent Global.

“Every CEO should be consumer-oriented, and technology can reinforce that link,” he explains.

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For years L’Oréal has been on an innovation path that has seen the group heavily invest in technologies that help personalize the consumer experience across the spectrum – from fully customized products to monitoring tools. At the heart of this is the importance of the shopping experience, Lannuzel notes.

He references Lancôme’s custom foundation, Le Teint Particulier, which makes use of a machine expertly mixing a formula to perfectly suit the individual consumer’s skin tone. He explains that at the end of the purchase journey, what consumers remember is not the technology itself, but the fact that they were made to feel special. This, he concludes, is the ultimate luxury experience, only enhanced by the use of tech.

Liz Bacelar and Stephane Lannuzel

There are plenty of challenges to working within such a large organization such as L’Oréal, but part of Lannuzel’s role is to make it move faster. Slowly but surely, the company is thinking digital-first; so much so that the group’s CEO, Jean Paul Agon, has said that digital is no longer the cherry on the cake for the company, but rather the whole cake itself.

The group approaches digital innovation through the lens of key trends as opposed to the technology itself, Lannuzel further explains. This includes looking at how to reduce a product’s time to market; the role of connected products and experiences; more agile operations; and the need for personalization.

During this conversation with TheCurrent Global’s Liz Bacelar, Lannuzel also talks about the huge role data and AI is playing in all of this – from manufacturing to consumer-facing interactions – and why there is a sweet spot when jumping on a new technology.

Catch up with all of our episodes of the Innovators podcast by the Current Global, here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.