Categories
product Retail

Benetton launches Selfridges line featuring 109 colorways

United Colors of Benetton
United Colors of Benetton

United Colors of Benetton is teaming up with Selfridges on an exclusive capsule collection that will feature items in 109 different colors.

The collection will draw from the Italian brand’s archives and aims to reiterate its colorful history, with a modern British twist. Meanwhile, the vast color choice aims to pay an homage to Selfridges itself: the department store’s iconic yellow is number 109 on the Pantone palette. Shades will vary from bright pop hues to more pastel tones.

“It’s our first collaboration with a department store and it is an exciting new line that celebrates the colorful look, history and Italian ethos of the brand,” said Tommaso Bruso, chief operating officer of the Benetton Group. “It’s a confirmation of the brand’s history. From the Sixties to today there have been social and cultural revolutions and this has become the essence of the brand.”

The unisex collection, which will launch as a pop-up at Selfridges this Friday (September 14) to coincide with London Fashion Week, will feature sweaters, co-ords and accessories such as caps and duffel bags. Prices will range from £10 to £180.

In line with the nostalgia trend that has pervaded fashion for the past few years, sportswear and 90s favorites such as Benetton are increasingly coming back into the spotlight and joining the cultural conversation with collaborations with contemporary brands or retailers.

Sportwear label Champion is another example, teaming up with the likes of Danish cult label Wood Wood and Japanese streetwear retailer BEAMS on exclusively collaborations; meanwhile this month, Polaroid celebrated its 80th anniversary by releasing a limited edition sneaker with Puma that features its iconic rainbow stripe; and from a luxury standpoint, subversive French label Vetements has been responsible for resurrecting a few old favorites on its runways season after season, such as Juicy Couture, Eastpack and Umbro.

How are you thinking about innovation? We’re all about helping you build innovative integrations and experiences. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more.

Categories
business digital snippets e-commerce social media Startups sustainability technology

What you missed: Amazon Prime Day, LVMH’s Ian Rogers, Colette’s closure

Ian Rogers, LVMH
Ian Rogers, LVMH

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • Amazon’s Prime Day proves to be biggest shopping day ever [Bloomberg]
  • Ian Rogers, LVMH’s chief digital officer: ‘We sell culture, and the culture’s changed’ [Glossy]
  • Get ready for the internet of Louis Vuitton things [NY Times]

BUSINESS
  • The cost of dead inventory: retail’s dirty little secret [BoF]
  • Burberry among companies committing to 100% clean energy [Bloomberg]

SOCIAL MEDIA
  • Does the fashion industry still need Vogue in the age of social media? [Guardian]
  • Chinese social media in 2017: what you need to know [Jing Daily]

MARKETING
  • Benetton launches Power Her Choices family planning campaign for UN Population Fund [The Drum]
  • How Reebok used influencer reviews to break into the competitive running category [Digiday]
  • Benefit in hot water over UK ‘skip class’ messaging [BrandChannel]
  • How Adidas is using micro-influencers [Digiday]

RETAIL & E-COMMERCE
  • What Colette’s closure means for fashion [BoF]
  • ‘Trapped’: How Amazon is cornering fashion brands into wholesale [Glossy]

TECHNOLOGY
  • 3D printers start to build factories of the future [The Economist]
  • How Walmart uses AI to serve 140 million customers a week [VentureBeat]
  • How Adore Me used AI to double its active customers [Glossy]
  • Alibaba launches low-cost voice assistant amid AI drive [Reuters]

START-UPS
  • Felix Capital raises $150M to double down on tech startups from the ‘creative class’ [TechCrunch]
  • Luxury authentication start-up gets $2.6 million in funding round [WWD]
Categories
business digital snippets e-commerce Editor's pick social media technology

What you missed: Chanel vs Amazon space travel, Massenet’s VC firm, robots at retail

Chanel's spacecraft at Paris Fashion Week (Image: Vogue Paris) - space technology
Chanel’s spacecraft at Paris Fashion Week (Image: Vogue Paris)

Chanel grabbed everyone’s attention once again at Paris Fashion Week – this time for another future-focused theme with its spacecraft set design. Kudos to the work that went into that but can you imagine the budget? Even Karl Lagerfeld’s visions have got to come back down to earth (excuse the pun) at some point – where is the true value, is the question? Jeff Bezos of Amazon meanwhile, is genuinely exploring how to ship products to the moon.

Elsewhere this week, we’re also talking about Natalie Massenet’s other role running her own VC firm alongside her new co-chair position at Farfetch; the incoming of robots at retail; news of Everlane ditching Facebook Messenger notifications (an interesting move that may spell some serious indication around chatbot ROI); and under our tech header, a must-read from Wired on Ford’s future city including hoverboards that carry shopping and drone deliveries to skyscrapers.

If you’re headed to SXSW this weekend, we look forward to seeing you there – don’t forget to check out our handy content guide en route.


TOP STORIES
  • Chanel focuses on space travel for Paris Fashion Week show with branded spacecraft [Vogue]
  • An exclusive look at Jeff Bezos’s plan to set up Amazon-like delivery for ‘future human settlement’ of the moon [Washington Post]
  • Natalie Massenet, Nick Brown to form venture firm Imaginary Ventures [WWD]
  • Robots will be in retail stores sooner than you think [Forbes]

BUSINESS
  • Sports Direct clarifies purchase of Agent Provocateur [FT]
  • BCBG Max Azria gets bankruptcy loan as chain plots asset sale [Bloomberg]

SOCIAL MEDIA
  • Everlane, one of Facebook Messenger’s first retail partners has ditched it as a notification tool [Recode]
  • Snap pops 40% to start trading at a crackling $33 billion valuation [Quartz]
  • How 5 brands are using Snapchat Spectacles [Digiday]
  • Fashion series are popping up on Instagram Stories [Glossy]

MARKETING
  • Benetton launches new women’s equality campaign [The Industry]
  • L’Oreal’s UK CMO: ‘We are very clear on where our media money is going’ [The Drum]
  • France’s ARPP takes issue with “degrading” Saint Laurent ads [Luxury Daily]

RETAIL & E-COMMERCE
  • Target unveils $7B plan to overhaul stores, digital operations [Retail Dive]
  • Mall retailers are competing on speed to stay relevant [Glossy]
  • ‘Notoriously difficult’: Inside the unraveling of the Thrillist-JackThreads marriage of content and commerce [Digiday]

TECHNOLOGY
  • Ford’s future city: hoverboards that carry shopping and drone deliveries to skyscrapers [Wired]
  • Virtual reality: growth engine for fashion? [BoF]
  • Apple reportedly could have over 1,000 engineers working on AR in Israel [Road to VR]
  • IBM Watson, Salesforce Einstein form AI dream team to aid retail, other industries [Retail Dive]
  • The emerging technologies getting us excited from MWC 2017 [The Drum]
Categories
digital snippets e-commerce film Uncategorized

Digital snippets: Louis Vuitton, Neiman Marcus, Burberry, Carine Roitfeld, Nicole Miller, Benetton

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Louis Vuitton pays tribute to Muhammad Ali in branded entertainment foray (as above) [BrandChannel]
  • Neiman Marcus spotlights jewellery with shoppable music video [Mashable]
  • Burberry livestreams weather alerts to billboards around the world, partners with Weather Channel [Creative Review]
  • Carine Roitfeld to launch her own Tumblr before fashion week [Fashionista]
  • Nicole Miller becomes first fashion designer on Vyou [Mashable]
  • Benetton to launch European e-commerce site [Marketing]
  • New York Magazine’s revamped ‘The Cut’ blog will take on the fashion glossies [Business Insider]
  • The business of blogging: The Man Repeller [BoF]
Categories
social media Uncategorized

Benetton to activate sentiment of Unhate campaign online

In case you haven’t seen the film that accompanies the Unhate campaign images from Benetton that have gone viral in the past 24 hours or so, check it out below.

Directed by Laurent Chanez, it aims to tell the “precarious balance and complex interweaving between the drive to hate and the reasons to love”:

 

While it might be the controversy of the world leaders kissing that has grabbed headlines – something Benetton is renowned for doing well – it’s the sentiment behind this campaign that will continue to drive it forward.

Alessandro Benetton, deputy chairman of Benetton Group, explained: “It means not hating… In a moment of darkness, with the financial crisis, what’s going on in North African countries, in Athens, this is an attitude we can all embrace that can have positive energy.”

The campaign is backed by the company’s new Unhate Foundation, which seeks to contribute to the creation of a new tolerance and make a significant impact on the international community.

Accordingly, it is set to continue with a number of live actions and projects that aim for participation. It will do so by inviting people to play an active and central role through the internet, social media, and other digital applications, the company explained.

Alessandro added: “Ours is a universal campaign, using instruments such as the internet, the world of social media, and artistic imagination, and it is unique, in that it calls the citizens of the world to action.”

The initial launch has a great interactive angle. On the Unhate microsite, users are invited to add their own messages of “unhate” by posting to a list facilitated via Twitter, for instance. “Global love might be a utopian dream, but global unhate is maybe something we can hope for. So here’s a list of UNHATE messages,” it reads.

Users are also encouraged to upload their pictures to the Unhate Kiss Wall to see themselves placed opposite and as though kissing someone random, as below:

If you haven’t yet been privy to the kissing leaders, click here to see US President Barack Obama and Venezuela’s Hugo Chavez; Israeli Prime Minister Benjamin Netanyahu and Palestinian President Mahmoud Abbas; North Korean leader Kim Jong Il and South Korean President Lee Myung-bak; German Chancellor Angela Merkel and French president Nicolas Sarkozy, and Obama again with China’s Hu Jintao.

There was also a shot of of Pope Benedict XVI kissing a senior Egyptian imam, Sheik Ahmed el-Tayeb of Cairo’s al-Azhar institute, the pre-eminent theological school of Sunni Islam, but it was withdrawn after being denounced as unacceptable provocation by the Vatican.