Categories
business data e-commerce Editor's pick Events Retail sustainability technology

SXSW 2020 trends: From big tech to the explosion of cannabusiness

Artificial intelligence, sustainability, cannabis, gaming – just four examples of major areas impacting the fashion and retail industries today. As always, the key questions our clients want to know is in what way, and by when? Or in other words, at what point do I need to pay attention enough to jump into this space myself too?

Every August we take a pause and think about direction of travel for the industry. What within these trends really matter and how will they be shaped as we work towards 2020? 

We then like to reach out to our community about it to bring them to life at one of the industry’s leading festivals when it comes to the intersection of technology and culture today. 

Yes, we’re talking about SXSW.

Whether you’re a regular attendee, have the intention of being a first-timer, or just want to support great content from afar, this is your chance to bring to life the talks you’re interested in for next year. All you have to do is vote on the SXSW Panel Picker by August 23, 2019.

We’ve taken to heart those themes mentioned above, sourced some of the world’s foremost expert speakers on each subject, and we’re pitching for a total of five big sessions on stage. See them all below and click on each to place your votes.

Defending our humanity: The war on big tech
Cambridge Analytica whistleblower Christopher Wylie

This revealing interview with Cambridge Analytica whistleblower, Christopher Wylie, will discuss how in a world overrun by disinformation, increasingly segregated by algorithms and steadily dulled through tech disruption, the very essence of our humanity is at risk. We’ll explore why it’s naive to rely on government or big tech to do the right thing, and how our culture can be defended as a result. Vote Here

Nike revealed: Sustainability through skateboarding
Stefan Janoski, Nike

This insightful panel featuring skateboarding and sustainability superstars including Stefan Janoski, Elissa Steamer and the brand’s Chief Sustainability Officer, Noel Kinder, will explore how Nike is opening up to reveal its changing labor practices and to launch a new documentary series shot in China. Vote Here

Desire-driven data as the future tastemaker
Stitch Fix

With data increasingly impacting everything consumers do, is machine learning becoming the tastemaker of the future? Learn from experts at L’Oréal, Stitch Fix and Hulu on how they’re using data to shape creativity and almost everything they do. Vote Here

Dope retail: The luxury opportunity for cannabis
Beboe

The global legal cannabis trade is expected to hit $77bn in value by 2022. Join us to hear about the exploding retail opportunity in this space from luxury cannabis brand, Beboe, and iconic New York retailer, Barneys. Vote Here

Shopper engagement? Gamification is the answer!
Harry Potter Wizards Unite

Gaming is having a moment – not just on our smartphones but in our stores. This session will see shopping center Simon Malls, which is tapping into Harry Potter with gaming company Niantic, and luxury brand Kenzo, which is driving exclusive product access through gaming, diving into how “play” is reshaping brand engagement. Vote Here

Categories
business digital snippets product Retail sustainability technology

ICYMI: Rent the Runway’s competitive lawsuit, Cavalli exits US, the data gap for fashion sustainability

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Inside Rent the Runway’s alleged “scheme of monopolistic, anti-competitive conduct” [The Fashion Law]
  • The struggling fashion house Roberto Cavalli closes its U.S. stores [NYT]
  • Exactly how bad is fashion for the planet? We still don’t know for sure [BoF]
TECHNOLOGY
SUSTAINABILITY & PURPOSE
  • Sustainability becoming an economic benefit for luxury brands [Fashion Network]
  • Hundreds of US cities are killing or scaling back their recycling programs [Vox]
  • Corona builds plastic trash wall on Ipanema Beach to warn from plastic pollution [PR Week]
  • Asda’s George to only use recycled polyester by 2025 [Drapers]
  • The North Face aims to reduce man-made waste in collaboration with RÆBURN [Complex]
  • The next wave of sustainable fashion is all about regenerative farming [Fashionista]
RETAIL & E-COMMERCE
  • At Galeries Lafayette’s new Champs Élysées flagship, the Paris concept store is reborn [Vogue]
  • Tommy Hilfiger closes NYC flagship and more [Fashion United]
  • Dior expands beach collection with dedicated dioriviera spaces [WWD]
PRODUCT
  • Gentle Monster and Huawei team up to launch fashion-focused smart glasses [The Current Daily]
  • Lululemon soars on menswear, online push; inches into Nike turf [Reuters]
  • Reformation is launching its permanent extended sizing clothing collection [Fashionista]
  • Bobbi Brown and Walmart want to bring wellness to the masses [BoF]
  • Luxury marijuana brand Beboe is launching a skincare label [Paper Mag]
  • Amazon now wants to get into your make-up bag with their own skincare brand [Vogue]
BUSINESS
  • Farfetch invests in The Modist [Drapers]
  • Michael Kors steps back from Capri board [WWD]
  • PVH in talks to sell Calvin Klein women’s jeans business [Retail Dive]
  • Carine Roitfeld announced as style advisor of Karl Lagerfeld’s namesake brand [Harpers Bazaar]
  • Neiman Marcus drums up support for refinancing [WWD]
MARKETING & SOCIAL MEDIA
  • Jo Malone London is launching a new fragrance exhibition [Harpers Bazaar]
  • Dove debuts #ShowUs image library to diversify depictions of women in media [Marketing Dive]
  • YSL Beauty hits the desert for debut Coachella pop-up [WWD]
  • Fashion designer Simon Porte Jacquemus is opening a café in Paris and it’s an Instagrammer’s dream [The Independent]
CULTURE
  • The future of luxury is freedom [BoF]
  • Shopping while Chinese: Real stories of discrimination [Jing Daily]
  • Ikea’s next big thing is self-care [Fast Company]
  • Generation Z: Who they are, in their own words [NYT]
  • Why does the burden of creating inclusivity in fashion fall largely on marginalized groups? [Fashionista]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Editor's pick

Beboe on creating a luxury cannabis brand

“In fashion, I sold things to people that they didn’t need. You don’t need a beautiful bustier dress from Dolce & Gabbana, you want it, so it is about a want-based marketing,” says Clement Kwan, co-founder of luxury cannabis brand Beboe, on the latest episode of the Innovators podcast by TheCurrent.

LISTEN HERE: 

“In marijuana what we realized was everything was about the product. How high can you get? At what price? So we flipped the script,” Kwan, who is a former executive at YOOX and Dolce & Gabbana, notes.  

Beboe launched in 2017 at a time when cannabis consumption was riding high. Off the back of the growing wellness trend, consumers have become increasingly educated on the physical and mental benefits of the plant, and a series of new products and retail models have entered the market to respond to the demand. The plant has now been legalized for medicinal use in 33 US states, and for recreational use in 10. The country now accounts for 90% of the global legal marijuana trade, valued at $8.5bn.

Beboe
Beboe

For Kwan and his business partner, tattoo artist Scott Campbell, the ambition was to create the first luxury global cannabis brand, so its product design and marketing approach played a key role in helping destigmatize the plant and attract a more influential clientele.

By creating a desirable product that acted as a conversation starter, consumers would naturally become brand advocates, he explains. The approach has so far made Beboe stand out from the crowd, and earn the nickname of the “Hermès of cannabis”, as coined by the New York Times.

During the conversation, Kwan tells TheCurrent’s Liz Bacelar how he is applying his learnings from fashion into creating a desirable wellness and lifestyle brand, why education is the industry’s biggest challenge, and what’s next for Beboe’s growing portfolio.

Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by TheCurrent here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by TheCurrent, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.