Categories
business Campaigns digital snippets e-commerce product Retail sustainability technology

Shopify’s $6.6m sustainability fund, TikTok’s global rise, the new lure of the mall

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Shopify looks to fight climate change, commits $6.6 million to new sustainability fund (BetaKit)
  • The strategy behind TikTok’s global rise (Harvard Business Review)
  • Can rollercoasters and a bunny garden lure shoppers back to the mall? (BoF)
  • Germany unveils Green Button: what you need to know about the worlds first sustainable textile label (Fashion United)
TECHNOLOGY
  • Pentland brands trials AR app (Drapers)
  • How technologies like RFID elevate the customer experience (Fashion United)
  • Luxury retailers are ladling on perks to please ultra-rich clients (Wired)
  • Coca-Cola cans activate animated stories in AR (Mobile Marketer)
  • Entrupy is an app that helps authenticate your grails (Highsnobiety)
  • McDonald’s uses AI for ordering at drive-throughs (BBC News)
SUSTAINABILITY & PURPOSE
  • How designers are trying to make NYFW more sustainable (Nylon)
  • Gucci vies to be even greener (NYT)
  • Stella McCartney pens an urgent letter to the fashion industry (The Times)
  • Biodegradable clothes may fix fashion’s huge waste problem (Wired)
  • Second-hand fashion hits £187m on eBay (Fashion United)
  • Harvey Nichols dips a toe into the circular economy (Vogue Business)
  • H&M announces initiative to increase e-commerce sustainability (Fashion United)
  • Sainsbury vows to halve plastic packaging by 2025 (Retail Gazette)
RETAIL & E-COMMERCE
BUSINESS
  • Philip Green’s Topshop & Topman report £505m loss (The Guardian)
  • New York’s Fashion Week revamp: did it work? (BoF)
  • New MD at Net-a-Porter (Drapers)
  • C&A files to begin IPO Process in Brazil (BoF)
  • Q&A with Mark Parker, CEO of Nike (Fast Company)
MARKETING & SOCIAL MEDIA
  • ‘We’re doing an evolution’: Inside Playboy’s extreme makeover (Digiday)
  • In London, is Extinction Rebellion out-marketing fashion? (BoF)
PRODUCT
  • Kim Kardashian’s Skims solutionwear launches online (Fashion United)
  • Duchess of Sussex’s new charity workwear collection (Vogue Business)
CULTURE
  • James Scully calls out ‘distressing’ treatment of models at NYFW (Dazed)
  • Macy’s announces 5-point plan to promote diversity and inclusion (Fashion United)
  • How to prevent your company from cultural appropriation (Forbes)
  • How cancel culture is affecting brands (Digiday)
  • PrettyLittleThing champions diversity at NYFW (Fashion United)
  • CurvyCon proves the future of fashion is fat (Fashionista)
  • M&S presents sunflower lanyards to support customer with disabilities (Retail Gazette)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
business Campaigns digital snippets e-commerce Events mobile product Retail social media sustainability technology Uncategorized

ICYMI: beauty tech takes over CES, UK retail’s year of doom, the fake influencer problem

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • The future of beauty is on display at CES [CNN]
  • UK retail sales suffer worst year in more than a decade [BoF]
  • Fake influencers cost brands more than 200 million dollars [Fashion United]
TECHNOLOGY
  • IBM unveils its first commercial quantum computer [TechCrunch]
  • Amazon sets up virtual furniture showroom online [RetailDive]
  • Baidu announces Apollo Enterprise, its new platform for mass-produced autonomous vehicles [TechCrunch]
  • Here’s everything Google announced at CES 2019 [TechCrunch]
  • Bell’s hybrid-electric flying car will be available via Uber by the ‘mid-2020s’ [The Verge]
SUSTAINABILITY & PURPOSE
  • Boohoo faux fur jumper found to contain real fur [Fashion United]
  • Survey finds ‘conscious consumerism’ a top priority for Gen Z shoppers [WWD]
  • Asos and PVH Corp. join Global Fashion Agenda as strategic partners [Fashion Network]
  • NHL, Adidas to create sustainable jerseys for All-Star Game [WWD]
  • Los Angeles is hosting the very first Vegan Fashion Week [Dazed]
  • Bangladesh strikes: thousands of garment workers clash with police over poor pay [The Guardian]
  • Reusing, upcycling and innovation to be integral at the upcoming Circular Fashion Games [WWD]
RETAIL & E-COMMERCE
  • Outlet malls seize WeChat to bring online traffic offline [Jing Daily]
  • Microsoft and Kroger to create data-driven connected grocery stores [Venture Beat]
  • Calvin Klein to rebrand 205W39NYC line, close Madison Avenue store [Fashionista]
  • The sweater you don’t like is a trillion-dollar problem for retailers. These companies want to fix it [CNBC]
MARKETING & SOCIAL MEDIA
  • Lululemon’s next target is mindfulness for men [Quartz]
  • Novak Djokovic takes time out to meet his greatest opponent, thanks to SEIKO [PR Newswire]
PRODUCT
  • Neutrogena unveils personalized, 3-D-printed sheet masks at CES [WWD]
  • L’Oréal’s newest prototype detects wearers’ skin pH levels [The Verge]
  • Simplehuman looks to upgrade beauty accessories business with CES launch [WWD]
  • Nike stretches into Lululemon’s space with 1st yoga line [RetailDive]
  • Goop alumni launch the “Sephora of CBD” to target the cannabis curious [FastCompany]
  • The North Face debuts new outerwear technology [Fashion United]
BUSINESS
  • CFDA report highlights what it will take to achieve a truly diverse and inclusive fashion [W24]
  • These latina Avon sellers have dominated a beauty company modeled on white womanhood [Buzzfeed]
  • Tommy Hilfiger and Zendaya to show at Paris Fashion Week [Fashionista]
  • L’Occitane acquires Elemis for $900 million, eyes Asia expansion [WWD]
  • 38 percent of fashion and beauty brands plan to launch collaborations in 2019 [Fashion United]
  • Moschino has a code word for black shoppers, according to damning new lawsuit [The Fashion Law]
  • Dior switches Paris catwalk date to avoid ‘yellow vest’ protests [Reuters]
  • Debenhams rescue plan could involve closure of more than half of its stores [The Industry]
  • HSBC predicts luxury market to slow down in 2019 [Fashion United]
CULTURE
  • Gucci Garden opens exhibition dedicated to reflections on masculinity [WWD]
  • Miuccia Prada’s take on freedom of speech, cultural appropriation [WWD]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
product Retail technology

Ulta and Cosmopolitan team up with Perfect Corp. on virtual try-on at CES 2019

Beauty retailer Ulta and Cosmopolitan magazine are working with beauty software company Perfect Corp. to give consumers virtual try-on experiences, as announced at CES 2019 in Las Vegas this week.

Using Perfect Corp.’s YouCam app, Ulta customers will be able to virtually try on hair colors with the help of an in-store associate as part of its salon service.

“Our partnership with YouCam will give us insight about how augmented reality experiences can complement the services we offer in Ulta Beauty stores,” says Prama Bhatt, Ulta’s svp of digital and ecommerce at Ulta. “This represents a nice merging of physical, digital and emotional experiences.”

Meanwhile, Cosmopolitan is continuing its partnership with YouCam after introducing an AR feature to its print magazines last September where consumers could scan an image of a beauty product to virtually try it on, and proceed to purchase on Macys.com.

“My goal is to deepen the connection between Cosmo and its readers by constantly making our content more responsive to what they’re craving right now,” said Cosmopolitan’s editor in chief, Jessica Pels. “Because of who our audience is — Millennials holding the magazine in one hand and their phone in the other — that means bringing interactivity to our pages through projects like our partnership with YouCam, which brings a virtual try-on experience right into our pages.”

At the show, Perfect Corp. also introduced Beauty 3.0, a new suite of products that includes AI product recommendation and finders, as well as skin diagnostics and the aforementioned hair color matching tool.

How are you thinking about innovation? We’re all about finding you the perfect partners for your innovation strategy. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
Campaigns social media technology

Rimmel’s fights cyberbullying with AI driven-tool

Rimmel
Rimmel

Rimmel is aiming to fight beauty cyberbullying with a new online tool driven by artificial intelligence called the Cybersmile Assistant.

The initiative aims to create a safe space for those bullied about their appearance through negative or abusive comments on their social media channels. It enables them to share their experience and find solutions, with the chatbot assistant recommending approved organizations, helplines and local resources.

The Coty-owned cosmetics brand created the tool as part of a long-term partnership with the Cybersmile Foundation, a non-profit aiming to end all forms of cyberbullying. It will live on the Cybersmile website from early 2019 in English, with additional language versions launching at a later date.

Sara Wolverson, vice president of global marketing at Rimmel, commented: “As a global beauty company, Coty wants to contribute solutions that can positively impact prejudice and discrimination that stand in the way of self-expression and to raise awareness to affect positive changes in behaviour.”

The activation is part of a larger initiative launched this week by Rimmel called #IWILLNOTBEDELETED, which aims to empower victims who would otherwise feel pressured to delete their social media accounts.

As part of this, the brand released a report together with Coty, which interviewed 11,000 young women across the ages 16-25 in 10 countries and identified that one in four had experienced beauty cyberbullying.

Are you thinking innovatively enough in your brand messaging? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
product

Glow Recipe encourages fans to sheet mask in public with latest innovation

Glow Recipe - Watermelon Glow Sheet Mask
Glow Recipe – Watermelon Glow Sheet Mask

K-beauty brand Glow Recipe is aiming to help its fans keep up their beauty routines even when on-the-go with the introduction of a transparent sheet mask.

The launch is accompanied by a social media campaign that encourages consumers to ‘break boundaries’ when it comes to their skincare rituals by doing face masks in public and using the #maskseverywhere and #youjelly hashtags.

The mask is an extension of the brand’s popular Watermelon Glow formulation, whose original product, the Watermelon Glow Sleep Mask, propelled the brand into cult status. The cosmetics brand worked with a lab in Korea to ‘gelify’ watermelon extract that gives the product the transparent texture that helps lock-in moisture and looks almost imperceptible on the skin.

Co-founders and co-CEOs Christine Chang and Sarah Lee said to online publication Fashionista: “We know that not all our customers can be as shameless to sheet mask in the back of an Uber, so we wanted to create a beautiful, selfie-ready invisible sheet mask that provides the effects of ‘glass skin,’ which hopefully sparks this movement of sheet masking whenever you need that quick skin-fix, even if you’re en route to a first date.”

They explain that their hope is for the new product to allow more people to take the leap and self-care in public.


Beauty brands are often at the forefront of creating innovations that respond to new consumer mindsets and demands around convenience and efficacy. The industry is particularly making strides in developing products that adapt to a busy woman’s lifestyle and their need for on-the-go formats that don’t compromise on results.

For more on how the beauty industry is listening closely to its consumers and driving meaningful innovation accordingly, listen to our latest episode of TheCurrent Innovators podcast with beauty device brand Foreo’s CEO, Paul Peros.