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Gaultier’s goodbye to fashion, the fine line with ‘woke’ merch, BAFTA’s sustainable dress code

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Stars turn out for designer Jean-Paul Gaultier’s final show (BBC)
  • Woke brands walk a thin line with ‘moral merch’ (Vogue Business)
  • Celebrities have been asked to ‘dress sustainably’ at this year’s BAFTA awards (Harper’s Bazaar)
Technology
  • Davos 2020: WEF unveils digital currency governance consortium (Finextra Research)
  • EE creates 5G-powered dress (Campaign)
  • Apple’s ‘finger device’: wearable computing’s next big thing? (CB Insights)
  • UPS is betting big on drone delivery and autonomous trucks (Business Insider)
  • How artificial intelligence is making health care more human (MIT Technology Review)
  • Digital supply-chain transformation with a human face (McKinsey & Company)
  • Realistic 3D apparel models can be shared anywhere online now (WWD)
Sustainability & Purpose
  • Ikea builds eco-store with hanging gardens in Vienna (Retail Detail)
  • Aerie expands ‘real’ role model push with social contest, eight new ambassadors (Marketing Dive)
  • Gucci Changemakers Impact fund names first round of grant recipients (WWD)
  • Starbucks commits to a resource-positive future (Starbuck Stories)
  • The future of sustainable materials: milkweed floss (Fashionista)
  • Worn again technologies opens subpilot making step to industrialization (Fashion United)
  • Step inside an apartment from the climate change-ravaged future (Fast Company)
  • Bally reveals new mountain preservation efforts (WWD)
Retail & Commerce
  • Inside Prada’s pop-up private club (NYT)
  • Tiffany & Co. to open a blue box cafe in London (The Telegraph)
  • Inside the Williamsburg penthouse made for Instagram influencers (Glossy)
  • Neutrogena offers skincare advice in salon pop-up (Campaign)
  • Is existential retail the next wave in fashion? (WWD)
  • E-commerce could kill 30k stores and half a million jobs by 2025 (Retail Dive)
Marketing & Social Media
  • Instagram deprecates IGTV button as mobile streaming bet fails to take off (Mobile Marketer)
  • Meet The Drum’s latest cover star: a virtual influencer named Floresta (The Drum)
  • Social Chain launches livestream shopping for Facebook videos (Campaign)
  • Foot Locker consolidates eight loyalty programs into one (Glossy)
  • Can fashion PR make cannabis a luxury good? (Vogue Business)
Product
  • Virgil Abloh channels brutalism for concrete efflorescence furniture series (Dezeen)
  • Nike to launch modest swimwear range Victory Swim (The Industry)
  • Thom Browne teases collaboration with Samsung (Fashion United)
  • Superfeet licenses New Balance brand for high-tech custom insoles (Sourcing Journal)
  • Redemption launches sustainable athleisure collection (WWD)
  • Happy99 creates futuristic clothing for a post-consumer world (i-D)
Business
  • Amazon becomes first to pass $200bn brand valuation (Campaign)
  • Gap’s Alegra O’Hare exits as brand ‘redefines CMO role’ (Campaign)
  • Fashion industry sets out post-brexit immigration priorities (The Industry)
  • Could Shopify be the new Amazon? (Fashion United)
  • Tailored brands to sell Joseph Abboud brand for $115m (Retail Dive)
  • Why DTC marketing is no longer about accessible price points (Modern Retail)
  • US to crack down on counterfeit goods (Fashion United)
  • Do US luxury designers have a future? (Vogue Business)
Culture
  • L’Oréal exec will lead initiative to end gender bias in ads (Adweek)
  • Louis Vuitton teams up with the NBA to influence luxury buyers (Quartz)
  • Banana Republic celebrates artistic visionaries in campaign for Black History month (Marketing Dive)

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Fashion’s Night Out: digital highlights in London

As could be expected, there are all sorts of fun shopping activities happening for Fashion’s Night Out tonight, but what of all the digital initiatives surrounding it? Here’s a quick selection of some of the best in London:

Vogue’s app
First off, don’t forget to download yourself the official app – available for both the iPhone and Android – for the evening. It features a list of all the stores taking part and details the events happening in each. It also includes a handy map to help you navigate from one to the next

Net-a-Porter
Getting around the fact it doesn’t normally have a physical presence on the high street, online luxury retailer Net-a-Porter is launching a pop-up digital window powered by Aurasma technology on Mount Street. Shoppers will be able to use an image-recognition app called The Window Shop, which allows them to buy the items on display, and potentially even win them

DKNY
Twitter favourite DKNY PR Girl is bringing her fantasy apartment to life in the London store with a set that allows shoppers to explore her wardrobe, shop with her and of course, tweet alongside. Those in New York won’t be left out however – there’ll be a Twitter feed projected onto a giant Blackberry to enable fans to still interact with while she’s busy in London.

Alexander McQueen
Visitors to the Alexander McQueen store should look out for a limited number of FNO keys being given away. Each one contains a unique code that when entered online provides the chance of winning a new Folk Tote. The brand has also created a special microsite and video to celebrate the event

Bally
Using the wynsh app, Bally invites shoppers to take photos of their favourite products in-store for the chance to win discounts of up to 40% on their most lusted-after items. The promo also continues for a further two weeks with discounts of up to 20%

Tommy Hilfiger
Showmeyourwardrobe.com’s Jackie Dixon will be photographing shoppers on a recreation of the Hilfigers at Home set in the brand’s London Regent Street store

Topshop
‘Fashion Moments’ is an event that will allow shoppers to create their own film clips in store along with either a Vogue-selected product or a sign conveying their thoughts, and then see them projected on a huge video grid

And finally, be sure to follow the #FNO hashtag on Twitter to keep up with the night’s activities, and check out this post about how social media is adding more value to fashion’s night out in New York.