Burlington wins with adorable #backtoschool ads

US discount retailer Burlington Coat Factory has launched a fantastic campaign for the new back-to-school season, focused on what kids are thinking about as they look in the mirror and get ready for their first day back.

Being aired on TV as well as viewable on YouTube, the Cramer-Krasselt-created series is both terribly cute and laugh-out-loud funny.

The unicorn and the ninja are particularly stand out…