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New Nina Ricci campaign film evokes enchanted exorcism

In case you haven’t yet seen it, Nina Ricci has just released one of the best films for the autumn/winter 2012/13 campaign season.

Directed by Inez & Vinoodh, it encapsulates a beautiful yet distorted dream sequence as model Kati Nescher undergoes a form of enchanted exorcism. Opening on expansive green gardens, it twists and turns to the sound of New York electro-pop group Avan Lava, and a stream of backward-playing vocals.

But it’s the tie-in of British artist Jo Ratcliffe’s work (also seen in the GIFs released for the brand’s recent La Rue bag campaign) that cements the mood  – a delicate white line-drawn cobweb surrounds Nescher, before a deer emerges from her, floats into the sky and transforms into a flock of birds.

Check it out…

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H&M releases Lana Del Rey campaign film

In case you haven’t yet seen it, here’s Lana Del Rey’s music video for H&M’s autumn/winter 2012/13 fashion campaign. Directed by Johan Renck, it features the US popstar covering Bobby Vinton’s 1963 hit, Blue Velvet.

It appears in a full two-minute version online, as well as in 30-second spots for television.


There’s also a behind-the-scenes video, here.

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McGinley shoots birds of prey for Edun campaign


Edun has released a campaign film for autumn/winter 2012/13 featuring birds of prey posing with models Miles McMillan, Zen Sevastyanova and Grace Bol.

Shot by Ryan McGinley, and premiered on Dazed Digital, it’s a moving image of the campaign’s photo shoot in action, not to mention the barn owl, eagle owl, spectacled owl, scoop owl and peregrine falcon included.

“Birds are wild and unpredictable creatures, very beautiful, but at the same time you always have a little sense of the danger because they are so much larger and more powerful than you might think. Occasionally they would fly away from the set and we would all just have to be patient and wait for them to return to work,” McGinley explained to Dazed.

Ali Hewson, the label’s co-founder (with husband Bono of U2), said: “These birds are a perfect metaphor for the wild, carefree spirit of Edun. The beauty and the energy of Africa is inherent in these images and our brand – a perfect collision of flight and fashion.”

The campaign is also a reference to McGinley’s own photography series, Animals.

Further behind-the-scenes images are below:

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Prada’s A/W 12/13 film: a fantastical game of chess

The gaming aesthetic referred to in Prada’s autumn/winter 2012/13 print ads makes a true appearance in a new campaign film from the brand released this week.

Set across a “fantastical chess game”, the spot sees movements on the board then carried out in an alternate reality by the avatar-like models.

An original release for the Steven Meisel-shot campaign called them “virtual princesses poised for combat”, which now of course, makes total sense.

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McQueen’s futuristic vision carries through to new campaign film


When the models at Alexander McQueen came down the catwalk wearing plexiglass visors in a vision of the brand’s “beautiful future” theme, it was instantly a shoe-in for one of our favourite campaigns of the season.

Lo and behold, a film by David Sims has been released to accompany the print ads from earlier this month (shown below). Featuring Finnish model Suvi Koponen on loop removing the metallic visor, it’s a psychedelic, surreal and dramatic two-minute spot.

As phrased by Fashionologie: “Surrounded by a kaleidoscope of colour, dressed in overblown shapes, and stood on a set that looks like it was borrowed from Superman, Suvi embodies an extra-terrestrial beauty that is befitting of the visuals and the collection’s design.”

Check it out above.

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DSquared2 designers star in own campaign film

DSquared2 has released a short film called The Substitutes as part of its autumn/winter 2012/13 campaign.

Shot by Mert Alas & Marcus Piggott, it stars a group of high school students sat bored in class before the arrival of their substitute teachers, otherwise known as the brand’s designers Dean and Dan Caten. The duo liven up the room with a lesson on how to “walk”.

Among the models are Daphne Groeneveld, Benedikt Angerer, Simon Van Meervenne, Liuk Bass, Ralf Javoiss, Frida Aasen and Bette Franke. The film is set to 1960s hit track, The Clapping Song by Shirley Ellis…


Videos from Burberry’s A/W 2012 campaign

Burberry’s new autumn/winter 2012 campaign launched today, as previously reported allowing consumers to shop directly from the creative on the brand’s website.

Here are some of the videos released, including the soundtrack, “Indigo Home” by campaign star Roo Panes. Check them out:




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Multimedia Burberry campaign invites users to pre-order new collection

Burberry is inviting consumers to purchase directly from its autumn/winter 2012 campaign and ahead of store delivery, through a series of short films and imagery.

In a continuation of the brand’s Runway to Reality concept, which allows consumers to pre-order items straight from the catwalk, fans will be able to buy straight from the campaign gallery on for the first time.

The campaign – starring up-and-coming British actress Gabriella Wilde, alongside musician Roo Panes – will break on June 1, with new creative rolled out on a monthly basis thereafter. Referred to as the brand’s “most cinematic shoot to date”, it was captured by Mario Testino at the Royal Naval College in London at night.

“We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way,” said chief creative officer, Christopher Bailey.

Panes has written and recorded a track called “Indigo Home” exclusively for Burberry, due to be released on iTunes also on June 1. The campaign will also be pushed across international platforms including Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Sina Weibo, Douban, Kaixin001 and Youku.

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Dior’s new ‘Secret Garden – Versailles’ film fulfills mag potential


I wrote quite a tough review of Dior’s new online magazine when it launched in February, disappointed by the lack of real editorial interest in any of the pieces being published.

While there remain a couple of misses here and there, in general the aim to “both entertain and inform” now seems to be being met. Evidence lies in a couple of great recent pieces, including this Q&A with Hongbo Li, a stylist in the flou atelier at Dior Haute Couture; and this insight on the Dior Homme pop-up shop in New York.

Even better, the brand used the platform to reveal its new autumn/winter 2012/13 campaign film, “Secret Garden – Versailles”, last week. Pushing it out through a number of teasers, it finally revealed both a 60-second short and a full three-minute version, as above, a day apart.

Created by Inez van Lamsweerde and Vinoodh Matadin, the film features model Daria Strokous alongside Melissa Stasiuk and Xiao Wen Ju in a deserted Versailles.

“A wondrous path that winds through the Galerie des Glaces, through the palace’s endless interconnecting salons, as far as the grand tree-lined walks that sweep through the classic parkland à la française… a dreamlike fashion show where Versailles is transformed into Christian Dior’s secret garden, his emblematic château,” reads the copy.

Good job.