augmented reality

Lush trials AR product app in new package-free store

Beauty care brand Lush is trialling Lush Lens, a mobile app created by its in-house R&D team, that uses artificial intelligence and product recognition to allow customers to scan a product with no packaging to gain access to information. ...
Rosanna Falconer and Sandrine Deveaux

Farfetch on the store of the future

The store of the future is about solving the problems of today in an innovative and meaningful way for the customer, says Sandrine Deveaux of Farfetch, on the latest episode of TheCurrent Innovators podcast....