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business data digital snippets e-commerce product Retail social media sustainability technology

Microsoft’s $1bn carbon reduction investment, ASOS’ AR tool, men’s makeup at John Lewis

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Microsoft will invest $1 billion into carbon reduction and removal technologies (MIT Technology Review)
  • Asos trials augmented reality fit tool (Drapers)
  • War Paint and John Lewis launch first ever men’s makeup counter (Fashion Network)
Technology
  • The tech driving next-gen customer service (Vogue Business)
  • Revolve integrates Snap+Style technology for digital communication (Fashion United)
  • How luxury retail can become a tech accelerator (Jing Daily)
  • Google Cloud launches new solutions for retailers (TechCrunch)
  • How Starbucks uses AI to counter mobiles isolating effect (Mobile Marketer)
  • Walmart expands robots to 650 additional stores (Retail Dive)
  • Stein Mart introduces ‘smart button’ for BOPIS shoppers (Retail Dive)
  • Augmented reality contacts are real, and could be here sooner than you think (Mashable)
  • Robots are changing retail, but not where you can see them (Modern Retail)
  • Gaming dominates the $120bn spent on mobile apps in 2019 (Warc)
  • Amazon is reportedly developing a hand-scanning payment option (Adweek)
  • Walgreens is training staff in virtual reality (Charged Retail)
  • How digital garment printing answers the call for customization (Sourcing Journal)
Sustainability & Purpose
  • What’s your fashion footprint? ThredUp’s quiz will tell you (Adweek)
  • Stella McCartney introduces biodegradable stretch denim (Fashion United)
  • Walpole launches its British luxury sustainability manifesto (Retail Gazette)
  • Your e-commerce addiction means delivery emissions could increase 30% by 2030 (Fast Company)
  • H&M’s AI operation helps make its supply chain more sustainable (Supply Chain Dive)
  • Jacket Required dedicates third of show to sustainable brands (The Industry)
  • Dyehouses are cleaning up their act (Vogue Business)
  • Could fashion’s next major fabric brand be green? (BoF)
  • Fast Retailing signed the Fashion Industry Charter for Climate Action (Retail in Asia)
  • Quorn introduces carbon-footprint labelling (Stylus)
  • Lush’s Mark Constantine: the retail rebel fighting climate change before Great was born (Retail Week)
Retail & Commerce
  • Walmart opens cashierless store in Florida (Grocery Dive)
  • Shiseido opens ‘beauty innovation hub’ in Shanghai (Retail in Asia)
  • Bose is closing all of its retail stores (The Verge)
  • Dior, Rimowa take over Harrods (WWD)
  • Opening Ceremony to close all stores (Drapers)
Marketing & Social Media
  • Instagram begins hiding photoshopped images (Hypebeast)
  • Burberry launches online game to celebrate Lunar New Year (Fashion United)
  • Facebook rethinks plan to insert ads into WhatsApp (Campaign)
  • Segmentation is dead! (Retail Dive)
Product
  • Ugg launches monthly product drops (Drapers)
  • New Under Armour sneaker will offer connected coaching (Sourcing Journal)
  • Hermès launches beauty (Fashion United)
  • Nike’s Vaporfly marathon shoes face a potential ban from competition (Quartz)
  • Is 2020 the year men’s makeup will go mainstream? (Evening Standard)
Business
  • Louis Vuitton buys the second largest rough diamond in the world (Fashion United)
  • Old Navy will stay under Gap umbrella (Adweek)
  • Pitti Immagine CEO on the future of trade shows (BoF)
  • Casper files for IPO (Retail Dive)
  • Off-White operator acquires Opening Ceremony (Drapers)
  • Amazon ramps up counterfeit reporting (BoF)
  • Boohoo to surpass forecasts after 44% jump in quarterly revenues (Retail Gazette)
Culture
  • The idea of beauty is always shifting. Today, its more inclusive than ever (National Geographic)
  • How the gaming industry is changing across the world (Quartz)
  • Redefining plus size – dressing the ‘average’ woman in Europe (Fashion United)
  • Why this community of hypebeasts only buy fakes (Dazed)
  • Comme des Garçons accused of racism in AW20 menswear show (Fashion United)
  • A-COLD-WALL* isn’t making streetwear anymore (i-D)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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digital snippets e-commerce Editor's pick Retail sustainability

8 brands turning to responsible packaging solutions

 

The rapid rise of the e-commerce era has seen an equally colossal increase in plastic packaging used by brands around the world, something those at the forefront of sustainability are now looking to change. 

US residents alone use more than 380 billion plastic bags and wraps every year, according to the Environmental Protection Agency. A large portion of those go into the ocean, polluting the waters and damaging wildlife with nonbiodegradable materials. 

Those facts, and many more beside them, are resulting in a desperate need for change. What’s key is that the public is paying attention. A 2017 survey shows packaging professionals and brand owners hear the most complaints about unsustainable or excessive packaging. 

Meanwhile, bans on things like plastic bags are starting to pay off in certain markets – in the UK, over 15 billion of them have been saved from going into landfill since it was introduced nearly four years ago. That stat is particularly significant when you think about the fact these items can take around 500 years to breakdown. 

We’ve already talked about the market opportunity that exists for refillable packaging solutions for those in the health and beauty space, but this challenge is also applicable to broader retail. The good news is brands across all manner of industries, are now doubling down on eco-friendly packaging alternatives as a result. From luxury retailers to online stores, check out these eight examples of those adapting to lower their use of plastics at the delivery stage of the supply chain…

PVH
Calvin Klein packaging

Apparel company PVH, which owns brands including Calvin Klein and Tommy Hilfiger, has ambitious sustainability goals that include using 100% sustainably and ethically sourced packaging by 2025. “As a global apparel company, we recognize that we have a responsibility to reduce waste, and one key way to do so is by minimizing our packaging and making it recyclable,” said Marissa Pagnani-McGowan, group VP of corporate responsibility at the corporation. 


The company is already making strides; according to its 2018 corporate responsibility report, 74% of its packaging is now recyclable. Moreover, the PVH Dress Furnishings Group has saved nearly 200 tons of plastic by reducing the thickness of its packaging polybags. PVH also became the first apparel company to join How2Recycle, a project of the Sustainable Packaging Coalition. This initiative provides standard labels with clear instructions for customers on how to recycle packaging materials, such as whether to consult a local recycling program or use a store drop-off station at a participating retailer in order to save from throwing the wrapping straight into landfill.

Toad&Co
Toad&Co partnered with LimeLoop

California-based sustainable fashion brand, Toad&Co, partnered with US startup LimeLoop to replace cardboard boxes and disposable mailers with recycled vinyl packages. Customers can request the new packaging at checkout. When the product arrives, the empty container can be dropped in the mail for return and reuse. 

Kelly Milazzo, director of operations at the company, estimates 2,500 LimeLoop bags – each of which supposedly last 2,000 uses – could supply the company’s entire e-commerce business for 83 years. “That saves the equivalent of 5 million plastic mailers,” she told Outside magazine.

MatchesFashion.com
MatchesFashion’s iconic boxes

Last year, London-based global luxury retailer, MatchesFashion.com, began developing a strategy and a timeline for reducing the environmental impact of its packaging. The retailer is known for the beauty of its boxes by its loyal customer base, meaning change comes with the additional challenge of maintaining the quality and aesthetic appeal for which it has become known. 

The company made three pledges: first, to ensure all packaging is widely recyclable; second, to introduce a half-size box with less material; and third, to incorporate sustainably-sourced materials including FSC-certified card and post-consumer waste.

PrAna
PrAna’s eco-friendly labels

Premium lifestyle clothing prAna uses recycled paper and soy-based ink for its packaging, tying its garments with strips of raffia palm tree. The company had to conduct an extended series of tests to make sure the raffia strips kept products in great shape during processing and delivery. The strategy paid off, with the company becoming 80% polybag-free by 2016. 
Quality control is everything however. “We have different guidelines laid out for each type of garment to show our factory how to fold, how to get the hang tag in the right position and how to put the raffia tie on”, explained Meme Snell, men’s product developer at the brand.

Amazon
Amazon’s brand Tide’s new eco-box

Amazon India is committed to eliminating single-use plastic from its packaging by June 2020. The first step is to replace plastic wraps like air pillows and bubble wraps with paper cushions, a recyclable material, by the end of this year. The company also launched Packaging-Free Shipments (PFS) last year and expanded the practice to 13 cities. By securing multiple shipments together in a reusable crate or corrugated box, Amazon can minimize the secondary packaging required for individual shipments.

Meanwhile, Amazon US began encouraging brands to change their packaging design to facilitate shipping, making the process more sustainable. For example, Tide is planning to switch from its existing bottle to a new “Eco-Box” with 60% less plastic.

Reformation
Reformation’s vegetable bags

Reformation is paving the way for other young, trend-led brands to be sustainable, implementing an environmental consciousness into every aspect of its business.  Reformation delivers its e-commerce orders in vegetable bags which are 100% compostable. Once the bag has been used, it was simply break down like organic waste, leaving no harmful chemicals behind. 

The packaging is plastic-free and made from 100% recycled paper products and compostable bio-based films, with even the hangers being bio-based too. With the average lifespan of a plastic or metal hanger lasting only 3 months, Reformation has opted to use recycled paper hangers to minimise the demand for new materials and reduce landfill waste.

Asos
ASOS packaging

E-commerce giant ASOS has put packaging and waste at the forefront of its environmental policy. After a cradle-to-gate assessment revealed that plastic bags produce 60% less GHG emissions than cardboard, the company decided to reduce the number of cardboard boxes in favour of the former.

To mitigate the environmental damage of its plastics, ASOS uses 25% recycled content for the bags. The company has also reduced the thickness of the bags, which is saving approximately 583 tonnes of plastic annually.

The retailer is also working towards having a closed-loop system, recycling consumer packaging into new packaging. Having 10% post-consumer waste integrated into the new bags helps to reduce virgin plastic usage by 160 tonnes annually.

Maggie Marilyn
Maggie Marilyn

New Zealand based womenswear designed Maggie Marilyn is focusing on an often forgotten part of the supply chain when it comes to sustainability, using compostable bags to ship wholesale items. The bags which are made from cornstarch and synthetic polymer, represent a 60% reduction in C02 emissions compared to traditional plastic bags. The bags are produced by The Better Packaging Company, who have achieved one of the toughest standard regulations in Australia, the AS5810 for compostability.

How are you thinking about sustainability? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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Campaigns digital snippets e-commerce mobile product Retail social media sustainability technology

Kering commits to carbon neutrality, retail surveillance, Instagram supports drop model

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Kering commits to carbon neutrality (Drapers)
  • The new ways retailers are watching you shop (BoF)
  • Instagram launches ‘reminders’ to support product drops (Vogue Business)
Technology
  • Boston Dynamics robot dog Spot is going on sale for the first time (MIT Technology Review)
  • Cryptocurrency’s huge potential in China’s luxury retail (Jing Daily)
  • Kraft Heinz brings mobile-activated packaging to Walmart (Mobile Marketer)
  • Oculus eclipses $100million in VR content sales (TechCrunch)
  • Amazon to launch smart home inventory sensors (Retail Dive)
SUSTAINABILITY & PURPOSE
  • Burt’s Bees and National Geographic partner for climate campaign (Fashion Network)
  • Can Stella McCartney make faux fur sustainable? (Vogue)
  • M&S and Tesco take top spots in climate change report ranking (Retail Gazette)
  • Taylor Stitch garment restored in Restitch’s workwear capsule (Sourcing Journal)
  • LVMH gets competitive about sustainability (BoF)
  • UK government moves to end ‘vague and misleading’ bioplastic terminology (Dezeen)
  • Clean jeans are the future of denim (Vogue Business)
  • Peta launches campaign to get Farfetch to ban angora (Fashion Network)
  • DPD inks sustainable contract with Asos (Drapers)
  • ‘No planet, no sports’ says Nike Sustainability Chief (Sourcing Journal)
RETAIL & E-COMMERCE
BUSINESS
  • Forever 21 files for Bankruptcy (Bloomberg)
  • Ebay CEO steps down (Retail Dive)
  • Rent the Runway executive steps down after delivery failures (BoF)
  • Marks & Spencer’s director of supply chain & logistics departs (Drapers)
  • Boohoo interim revenues up by 43% as annual sales break £1bn (The Industry)
  • Calvin Klein names Nadege Winter SVP brand experience (Fashion Network)
  • Boohoo appoints Missguided brand boss as MissPap CEO (Drapers)
  • British manufacturing: back in fashion (The Guardian)
MARKETING & SOCIAL MEDIA
  • MAC Cosmetics targets gamers with TwitchCon sponsorship (Glossy)
  • Walmart challenges TikTok users to share dance moves (Mobile Marketer)
  • Honda debuts animated comic book on social media (Mobile Marketer)
  • Oculus introduces social virtual reality world Facebook horizon (Adweek)
  • Facebook tries hiding like counts to fight envy (TechCrunch)
PRODUCT
  • Reebok and Adidas collaborate to launch Instapump fury boost (Fashion Network)
  • Amazon expands Alexa with voice-powered wearable (Mobile Marketer)
  • Amazon fashion teams with Puma on new athleisure brand (BoF)
  • Selfridges partners with British CBD body and wellness start-up Grass & Co (Fashion Network)
  • Nestle launches luxury KitKat bars in direct-to-consumer move (Campaign)
  • Diesel partners Coca-Cola for eco-savvy clothing range (Campaign)
  • Amazon pushes further into healthcare with Amazon Care (Adweek)
CULTURE
  • Indian women are Youtube-ing their way out of gender stereotypes (Quartzy)
  • Rebecca Minkoff on the business of representation (Glossy)
  • Mattel release line of gender-neutral world dolls (Adweek)
  • Avon can’t escape lawsuit accusing it of discriminating against pregnant women (Fashion Law)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
business digital snippets e-commerce product Retail social media sustainability technology

Robot photographers, questioning the new UK PM, is fashion-tech going to burst?

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Are robot photographers the future of e-commerce? (BoF)
  • Industry questions new UK PM’s priorities (Drapers)
  • Is the fashion-tech bubble going to burst? (Vogue Business)
  • Don’t scoff at influencers. They’re taking over the world (NY Times)
  • The $400 billion adaptive clothing opportunity (Vogue Business)
TECHNOLOGY
  • This AI is helping scientists develop invisibility cloaks (Futurism)
  • Elon Musk’s robot surgeon will sew electrodes into human brains, starting in 2020 (Mashable)
  • The technology that makes the fashion Rental business tick (WWD)
SUSTAINABILITY & PURPOSE
  • How fashion is helping suppliers fight climate change (Vogue Business)
  • Bally reveals Mount Everest clean-up initiative (WWD)
  • H&M, Microsoft, PVH Corp collaborate in circular fashion initiative (Vogue Business)
  • The Ellen MacArthur Foundation wants to redesign the denim industry (Vogue)
  • Lush debuts ‘carbon-positive’ packaging (Edie)
  • As Zara announces its latest sustainability goals, three of its design team weigh in on going slower and creating responsibly (Vogue)
  • YKK leads the way in sustainability with Natulon® range (Fashion United)
  • This site will show you exactly how ashamed you should be of flying (Fast Company)
RETAIL & E-COMMERCE
  • Amazon’s revolutionary retail strategy? Recycling old ideas (Wired)
  • The toys are back in town: A reimagined Toys R Us returns (Forbes)
MARKETING & SOCIAL MEDIA
  • How Tik Tok is changing beauty standards for Gen Z (I-d Vice)
  • Fashion doesn’t know what to do with YouTube. Derek Blasberg is trying to help (Vogue Business)
  • Why brands are sliding into your DMs (BoF)
  • How will fashion find validation without instagram likes? (BoF)
  • Hermès reveals behind-the-scenes to its craftsmanship via WeChat (Jing Daily)
  • Gucci gamifies house codes in retro-style mobile arcade (Luxury Daily)
PRODUCT
  • This jewelry is a brilliant shield against face-recognition intrusions (Fast Company)
  • L’Oréal is launching a new skin-care brand with paper packaging (Allure)
  • Napapijri to launch 100% recyclable jacket (Fashion United)
  • Alice + Olivia to expand beauty and wellness with CBD partnership (Fashion United)
BUSINESS
  • Gucci growth slows but Kering still posts near 19% sales growth (The Industry)
  • Asos issues third profit warning in seven months as shares fall (The Guardian)
  • Charity shops, antiques behind surprise UK retail sales jump in June (Reuters)
CULTURE
  • Hong Kong’s entrepreneurial protesters are crowdfunding everything from doctors to legal fees (Quartz)
  • Forever 21 accused of body-shaming after giving out free diet bars with orders (Hype Beast)
  • Mr Porter commits to mental, physical health (WWD)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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Comment data e-commerce Editor's pick sustainability

Sustainable fashion: the rising need for quantifiable standardization

Search Google for the meaning of “sustainable fashion” and you’ll quickly discover there’s no standard for it in a qualified way, let alone a quantifiable one. 

Some of the definitions are so sweeping they could in fact refer to nearly anything loosely associated. The Victoria & Albert Museum’s version in London, referring to it as “ethical fashion”, reads: “An umbrella term to describe ethical fashion design, production, retail, and purchasing. It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare.” 

Does that mean as a brand you have to do all of them? Or does considering just one or two count? Arguably even then these groupings only touch the surface. 

And therein lies the problem. While the industry is wrapping its head around more sustainable practices against each of those different factors, there’s no agreed-upon guideline as to what each of them are, let alone how they should be accurately measured. 

At a time when consumer awareness is only increasing and the need for education is so high, having a different understanding of what sustainable actually means, is potentially a risky game to play. 

Take the new Net Sustain strategy from luxury e-commerce player, Net-a-Porter, released two weeks ago, for instance. This includes a list of brands it now refers to as “sustainable” as per key criteria identified with an agency that include locally made, craft & community, considered materials, considered processes and reducing waste. 

To qualify, items only have to hit one of these five areas, which means, for now, something that is made from organic cotton for instance, is classified the same as something where over 50% of it has been made in its own country or community. 

Farfetch meanwhile announced its Conscious Edit in April as part of its Positively Farfetch strategy. This comes via a partnership with ethical rating system Good On You, which tracks products in terms of impact to society, the environment and animals. As with Net-a-Porter, Farfetch has identified the need for “rigorous, independently-assessed criteria”, in which brands need to score a minimum of four out of five in one area to qualify. 

Another UK-based e-commerce entity, this time at the fast fashion end of the spectrum, is ASOS. It too has a new “Responsible Edit”, which appears as both a page on its site and a filter that can be used when browsing. It reportedly includes garments made from recycled materials and sustainable fibers, such as those using less water and resulting in less waste.

So that’s three major players all now actively thinking about sustainable fashion in a qualified manner and communicating such to consumers, but all in slightly different ways and to varying degrees. 

The actual means by which measurement is carried out is seemingly different for each too. Net-a-Porter is auditing all of the brands themselves with the agency they’ve brought on – interviewing the key players involved to determine whether what they “say” is true, is actually the case. One of the biggest challenges in this space is proving there’s authenticity in what is being shared – and not just because of falsified information, but often because the brands involved think they’re more sustainable than they really are. A rigorous approach to selection and curation is therefore essential. 

It’s for that reason Net-a-Porter has only put forward 26 brands right now of the 800 it sells. The plus side is that it’s doing that curation on a product-by-product level, not just at the brand level. There can of course be a big difference in sustainability from one piece in the collection to the next, which must also be taken into consideration. 

Yet that also makes this a huge undertaking for the business. An enormous amount of resource needs to be involved, making the likelihood of scalability another challenge. 

ASOS by comparison has over 3,700 products included in its Responsible Edit, and says it’s going to be adding new products daily. Though this isn’t clarified, presumably those are not each independently verified – again for reasons of resource versus scale. 

Again, this is an indication that what we’re talking about here are different qualifiable definitions, standards and methodologies, and not quantified ones. 

And yet achieving the latter is incredibly difficult at present because of the fact there just isn’t enough data available to enable it. The majority of the fashion industry has no true view of its own supply chain. Can we categorize individual products as sustainable against individual criteria? Yes. But can we truly show depth of impact? No. 

I know this from our work with Google. We’re building out a data analytics and machine learning tool powered by Google Cloud technology that will enable fashion brands to make more responsible sourcing decisions at the raw materials stage of the supply chain. Without that, a lot of this is guesswork, or it’s a case of global averages and assumptive results. 

Creating regulated measurement for the industry is of course intensely hard. There have been numerous attempts already, but nothing that has been universally accepted under that umbrella phrase of “sustainable fashion”. Some of the strongest ones out there that could achieve this remain either too hard or time-intensive to use, or indeed just not proven as accurate enough yet. 

As an alternative, there are a multitude of standards and certifications brands can choose from to help them on this journey, but that space is also overrun and confusing, not to mention costly. One only needs to look at the enormous list Net-a-Porter is referencing on its breakdown of categories to see what I mean here. 

Without any unification on this, where does this all move down the line? Because frankly, we really need it. 

Two weeks ago, we also saw the UK government reject 18 recommendations put forward by the Environmental Audit Committee (EAC) to help move this space forward. Among them was the suggestion that government should oblige retailers to ensure full traceability in their supply chains to prove decent livelihoods and sustainably sourced materials. Without the role of regulation, we’re at another stalemate. It’s each for their own in terms of defining what is right and what is wrong, creating ambiguity at a time when consumers increasingly want to be told and thus guided.

Here’s the other thing: fast fashion brand BooHoo.com, as with others before it, just announced a new line called “For the Future”, which sees 34 pieces made from recycled polyester. Yet the brand was one of many that came under scrutiny for its standards more broadly in the EAC report. So the question is, even if this new collection is quantifiably better for the environment and for the people involved in making it, if the mainline brand is not, does this make it a better business overall all the same? 

Or rather, is this an example of brands jumping on a new market opportunity both because the consumer demand is growing and the industry expectation is there? In which case, the alternative we’re facing right now is the question of where the line is on greenwashing? Seemingly it’s moving ever more rapidly to a place that’s harder to identify. 

The result is that all of this presents more questions than not. Due credit goes to many of these businesses for moving in the right direction with their sustainable edits particularly, but there needs to be a common and quantifiable set of standards and measurements for us to all understand and use for the long term if we’re to achieve true change. 

How are you thinking about sustainability? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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e-commerce Editor's pick technology

ASOS introduces augmented reality catwalk to showcase product

ASOS has introduced a virtual catwalk using augmented reality that allows shoppers to place looks in their physical space in front of them.

Using the ASOS app on iOS devices, users can point at a flat surface to pull up a 3D video of models wearing various products as though they are there themselves in person.

The experience currently exists for 100 of the ASOS Design line of products. Once placed, you can pinch to shrink or stretch the model to work within the room you’re in.

The online retailer has worked with UK AR company HoloMe on the initiative.

HoloMe CEO, Janosch Amstutz, said: “By allowing the consumer to bring mobile shopping into their own physical space, we can create a more intimate buying experience. We are excited to see how our technology can be used as a new way to communicate to the customer.”

Being able to visualize products through augmented reality in the physical space has been something homeware stores have played with for some time, but the move is a newer one in fashion.

ASOS was one of the early players to use video on its site – aiming to increase trust in its products and thus up conversions by enabling shoppers to see what things looked like in motion. This project is a build on that, making looks seem more accessible to consumers by viewing them in their own home.

The company has not shared details on the cost of the project or its potential for scalability. But, filming each model in 3D is going to be significant lift from a time and cost perspective at this point, which would make it a significant investment to push across its entire catalog of circa 87,000 products, or 5,000 new ones a week.

ASOS is often trialling new technologies. Recent other projects include an AI-enabled sizing tool, a shopping guide using Google’s voice assistant, as well as visual search.

How are you thinking about innovation? We’re all about helping you build innovative integrations and experiences. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more.

Categories
digital snippets Retail sustainability technology

ICYMI: Lush abandons social, buyers send sustainability message, learning resale from Nike

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Lush abandons social media: it’s ‘getting harder’ to talk to customers [The Drum]
  • The world’s fashion buyers are sending a strong message to designers about sustainability [Quartz]
  • What Chanel can learn from Nike about the resale market [BoF]
TECHNOLOGY
  • Amazon readies Alexa-powered earbuds [Retail Dive]
  • Ikea’s new smart speaker looks like a HomePod crossed with a lamp [The Next Web]
  • Everything you need to know about the Pinterest IPO [NYT]
SUSTAINABILITY & PURPOSE
  • ‘Buy local’ seeks to reduce fashion’s environmental footprint [Vogue Business]
  • Salvatore Ferragamo promotes sustainability with art and fashion exhibition [WWD]
  • Galeries Lafayette launches second-hand fashion platform [Fashion Network]
  • Fur supporters plan to keep fighting New York City’s proposed ban on fur sales [WWD]
RETAIL & E-COMMERCE
  • According to Amazon’s new horoscopes, the stars want you to go shopping [Vox]
  • The line between social media and e-commerce is beginning to disappear [Fashionista]
  • Gucci opens doors to pop-up apartment [Campaign]
  • The new retail: today’s China is tomorrow’s America [Jing Daily]
  • Singapore’s $1.3 billion airport expansion is half botanical garden, half mega-mall [Fast Company]
  • H&M subsidiary to start trialing secondhand sales next week [WWD]
MARKETING & SOCIAL MEDIA
  • Ermenegildo Zegna introduces new fragrances with special installations [WWD]
  • New Balance invests in gamified mobile ads to win over young, global customers [Glossy]
  • Asos ‘upweights’ digital spend as it puts focus on acquisition [Marketing Week]
PRODUCT
  • Rodarte unveils a collaboration with Universal Standard [Vogue]
  • Guess to sell vintage capsule via Fred Segal [Fashion Network]
  • How Cos is changing the way we think about design [Vogue]
BUSINESS
  • Asos pre-tax profits plunge 87 percent [Fashion United]
  • Why Tommy Hilfiger is selling better than ever [Vogue Business]
  • Sales surge at LVMH [Drapers]
  • Allbirds goes all-in on China [WWD]
  • Debenhams falls into administration [Drapers]
CULTURE
  • Estée Laundry: the Instagram collective holding the beauty industry to account [The Guardian]
  • The shady truth about inclusive beauty (and how brands can improve) [BoF]
  • Virgil Abloh’s real value to Louis Vuitton isn’t about the clothes he can sell [Quartz]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business Campaigns digital snippets e-commerce product Retail social media sustainability technology

ICYMI: The rise of watchdog culture, new zero-waste platform, Under Armour’s spacewear

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Diet Prada, Estée Laundry and the rise of watchdog culture: harmful or helpful? [BoF]
  • A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform [Fast Company]
  • Under Armour to create ‘spacewear’ for Virgin Galactic astronauts [Fashion United]
TECHNOLOGY
  • Amazon’s new robot delivers packages to rich people [Quartz]
  • Marks & Spencer launches AI-powered photo search on mobile site [The Industry]
SUSTAINABILITY & PURPOSE
  • Fast fashion exploits everyone it touches [Quartz]
  • The world’s largest packaged food company will ditch single-use plastic [Fast Company]
  • Exploitation ‘rife’ in UK textile industry [BBC]
  • The Kate Spade brand is donating $1 million to mental health organizations [Racked]
RETAIL & E-COMMERCE
  • The Body Shop to turn its stores into ‘activist hubs’ to combat the high street [Marketing Week]
  • A look inside Virgil Abloh’s Louis Vuitton pop-up in Miami [Hypebae]
  • Net-a-porter, Mr Porter enhance personal shopping services [WWD]
MARKETING & SOCIAL MEDIA
  • Avon apologizes for anti-cellulite ad after being accused of ‘shaming women’ [The Guardian]
  • Amazon knows what you buy. And it’s building a big ad business from it. [NYT]
  • Brand purpose advertising will be the making – or breaking – of Stylist [The Drum]
  • Celebrities and social media influencers sign transparency pact [The Industry]
  • CVS unveils initiative to label retouched images [BoF]
PRODUCT
  • Is 2019 the year men’s make-up goes mainstream? [Vogue]
  • Asos to launch its first own-brand homeware collection [Fashion United]
BUSINESS
  • How serious is luxury’s China crisis? [BoF]
  • Burberry upbeat despite Q3 sales dip, monthly drops are strong [Fashion Network]
  • The RealReal in talks with banks for IPO [BoF]
  • Avery Baker stepping down at Tommy Hilfiger [WWD]
  • Karl Lagerfeld was a no-show at both Chanel couture shows [Reuters]
CULTURE
  • Dolce & Gabbana advert completely ruined my career, says Chinese model Zuo Ye as she breaks her silence over race row [SCMP]
  • How bots ruined buying sneakers [Complex]
  • This is what the future of sneaker reselling looks like [Highsnobiety]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business digital snippets e-commerce Events mobile product Retail social media sustainability technology Uncategorized

ICYMI: Retail innovation is failing, Rihanna and LVMH’s deal, ASOS on the future of e-commerce

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Why retail innovation is failing [BoF]
  • Rihanna and LVMH make a deal and, possibly, history [NYT]
  • Asos CEO on the next e-commerce frontier [BoF]
  • Bloomingdale’s updates the in-store beauty experience with technology, cross-selling experiences and events [Glossy]
  • 3 key takeaways from NRF’s Big Show 2019 [TheCurrent Daily]
TECHNOLOGY
  • Robot delivery dogs deployed by self-driving cars are coming [TechCrunch]
  • Procter & Gamble debut a handheld device that could replace makeup [The Next Web]
  • Google buys $40 million worth of smartwatch tech from Fossil Group [Ars Technica]
SUSTAINABILITY & PURPOSE
  • CFDA launches sustainability resource hub [Fashion United]
  • J.Crew and Cotton Incorporated partner to turn used denim into housing insulation [Sourcing Journal]
  • Americans throw out 10 pieces of clothing a year for not knowing how to care for them [Fashion United]
  • Marks & Spencer to tap into vegan fashion trend [Fashion Network]
  • Sustainable fashion hubs rise in Hong Kong and Taipei [BoF]
  • Tommy Hilfiger to introduce sustainable denim jeans [WWD]
RETAIL & E-COMMERCE
  • American Eagle launches dressing room technology [Retail Dive]
  • Missguided enhances payment options [Fashion United]
  • Net-a-Porter launches ‘try before you buy’ [Drapers]
MARKETING & SOCIAL MEDIA
  • Burberry has the last laugh in Instagram egg battle [Vogue]
  • Walgreens testing in-store coolers with IoT ad displays [Retail Dive]
  • Victoria Beckham amps up direct-to-consumer strategy with focus on editorial content [WWD]
  • Virgil Abloh unveils first men’s campaign for Louis Vuitton [WWD]
PRODUCT
  • Savage x Fenty responds to criticism that they’re selling different styles to straight- and plus-size customers [Teen Vogue]
  • Valentino and Birkenstock collaboration hits Men’s Fashion Week in Paris [Sourcing Journal]
  • Off-White and Mr Porter to launch collaborative capsule collection [Fashion United]
  • SoulCycle is stepping up its retail game with new in-house line of performance activewear [Fashionista]
  • Amazon unveils own-brand makeup line [Fashion Network]
  • The Fenty effect comes to skincare [BoF]
BUSINESS
  • LVMH takes minority stake in Gabriela Hearst [Fashion United]
  • British Fashion Council plumps for The People’s Vote on Brexit [WWD]
CULTURE
  • Catering to Gen Z is a balancing act of activism and selfies [Sourcing Journal]
  • America Vogue apologises for misidentifying Muslim American journalist [BoF]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Campaigns digital snippets e-commerce Events mobile product Retail social media sustainability technology Uncategorized

ICYMI: beauty tech takes over CES, UK retail’s year of doom, the fake influencer problem

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • The future of beauty is on display at CES [CNN]
  • UK retail sales suffer worst year in more than a decade [BoF]
  • Fake influencers cost brands more than 200 million dollars [Fashion United]
TECHNOLOGY
  • IBM unveils its first commercial quantum computer [TechCrunch]
  • Amazon sets up virtual furniture showroom online [RetailDive]
  • Baidu announces Apollo Enterprise, its new platform for mass-produced autonomous vehicles [TechCrunch]
  • Here’s everything Google announced at CES 2019 [TechCrunch]
  • Bell’s hybrid-electric flying car will be available via Uber by the ‘mid-2020s’ [The Verge]
SUSTAINABILITY & PURPOSE
  • Boohoo faux fur jumper found to contain real fur [Fashion United]
  • Survey finds ‘conscious consumerism’ a top priority for Gen Z shoppers [WWD]
  • Asos and PVH Corp. join Global Fashion Agenda as strategic partners [Fashion Network]
  • NHL, Adidas to create sustainable jerseys for All-Star Game [WWD]
  • Los Angeles is hosting the very first Vegan Fashion Week [Dazed]
  • Bangladesh strikes: thousands of garment workers clash with police over poor pay [The Guardian]
  • Reusing, upcycling and innovation to be integral at the upcoming Circular Fashion Games [WWD]
RETAIL & E-COMMERCE
  • Outlet malls seize WeChat to bring online traffic offline [Jing Daily]
  • Microsoft and Kroger to create data-driven connected grocery stores [Venture Beat]
  • Calvin Klein to rebrand 205W39NYC line, close Madison Avenue store [Fashionista]
  • The sweater you don’t like is a trillion-dollar problem for retailers. These companies want to fix it [CNBC]
MARKETING & SOCIAL MEDIA
  • Lululemon’s next target is mindfulness for men [Quartz]
  • Novak Djokovic takes time out to meet his greatest opponent, thanks to SEIKO [PR Newswire]
PRODUCT
  • Neutrogena unveils personalized, 3-D-printed sheet masks at CES [WWD]
  • L’Oréal’s newest prototype detects wearers’ skin pH levels [The Verge]
  • Simplehuman looks to upgrade beauty accessories business with CES launch [WWD]
  • Nike stretches into Lululemon’s space with 1st yoga line [RetailDive]
  • Goop alumni launch the “Sephora of CBD” to target the cannabis curious [FastCompany]
  • The North Face debuts new outerwear technology [Fashion United]
BUSINESS
  • CFDA report highlights what it will take to achieve a truly diverse and inclusive fashion [W24]
  • These latina Avon sellers have dominated a beauty company modeled on white womanhood [Buzzfeed]
  • Tommy Hilfiger and Zendaya to show at Paris Fashion Week [Fashionista]
  • L’Occitane acquires Elemis for $900 million, eyes Asia expansion [WWD]
  • 38 percent of fashion and beauty brands plan to launch collaborations in 2019 [Fashion United]
  • Moschino has a code word for black shoppers, according to damning new lawsuit [The Fashion Law]
  • Dior switches Paris catwalk date to avoid ‘yellow vest’ protests [Reuters]
  • Debenhams rescue plan could involve closure of more than half of its stores [The Industry]
  • HSBC predicts luxury market to slow down in 2019 [Fashion United]
CULTURE
  • Gucci Garden opens exhibition dedicated to reflections on masculinity [WWD]
  • Miuccia Prada’s take on freedom of speech, cultural appropriation [WWD]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.