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What you missed: Blockchain in fashion, the dark side of digital luxury, Alibaba on tech’s future

Blockchain fashion
Blockchain in use at Shanghai Fashion Week

The role Blockchain will play in the fashion industry is our top story this week after it was documented from a storytelling and verification perspective at Shanghai Fashion Week by Babyghost and VeChain. The opportunity for the fashion industry at large to look to embrace it for anti-counterfeiting and provenance is brought to mind.

Meanwhile, the ongoing struggle of luxury brands has been strongly documented this past week, from the positive effect Brexit has had on the likes of Burberry to a new report from Bain/Altagamma on what’s ahead. That sits alongside insight from Luca Solca, head of luxury goods at BNP Exane Paribas, on the strategic threats of digital to luxury brands.

Also worth reading this week are predictions for the future of technology from Alibaba’s Jack Ma and an interview with Apple retail chief Angela Ahrendts on turning stores into town squares. Don’t forget to also sign up for our Snapchat Masterclass before the early bird rate ends on Oct 31.


TOP STORIES
  • Blockchain technology hit Shanghai Fashion Week [Bitcoin Magazine]
  • The dark side of digital [BoF]
  • Alibaba’s Jack Ma just predicted the next 30 years of technological change [Fortune]
  • Speed, transparency and efficiency lead Blockchain’s potential for disruption [Stores]

BUSINESS
  • If not for Brexit, Burberry would be in even bigger trouble [Quartz]
  • Luxury isn’t having a very good year [NY Times]
  • 8 experts predict the 2016 holiday shopping season [Retail Dive]
  • Is the new Style.com working? [BoF]
  • MPs unanimously back motion to strip Sir Philip Green of his knighthood [The Industry]

SOCIAL MEDIA
  • Why chat may be king of the new mobile landscape [Fast Company]
  • Fashion brand All Saints uses Instagram as a sales channel [Digiday]
  • Fendi extends life of Snapchat stories with international album [Luxury Daily]
  • Here’s how brands like Nordstrom are cashing in on Snapchat’s long-awaited API [AdWeek]
  • How Nike is beating brands like Apple and Adidas at Twitter customer care [AdWeek]

RETAIL
  • Apple retail chief Angela Ahrendts on turning stores into town squares [Fortune]
  • Everlane mulling brick and mortar efforts [Retail Dive]

TECHNOLOGY
  • YOOX Net-A-Porter unveils plans for new London technology hub [Vogue]
  • Why ‘Silicon Valley Fashion Week’ is not a joke [WWD]
  • Charlotte Tilbury’s new virtual ‘magic mirror’ serves as active make-up selling tool [Forbes]
  • Shiseido partnered with Microsoft to create a make-up filter for women who telecommute [Quartz]
  • Mirror scans your face and prints the perfect make-up [PSFK]
  • Brands are testing programmatic catalogues [Glossy]

START-UPS
  • Your brilliant Kickstarter idea could be on sale in China before you’ve even finished funding it [Quartz]

UPCOMING EVENTS
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Editor's pick mobile technology

Macy’s teams with IBM Watson for AI-powered mobile shopping assistant

IBM Watson Macy's
The new AI-powered Macy’s On Call mobile tool from IBM Watson and Satisfi

Macy’s is set to launch an in-store shopping assistant powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner and intelligent engagement platform, Satisfi.

Macy’s On Call, as it’s called, is a cognitive mobile web tool that will help shoppers get information as they navigate 10 of the retail company’s stores around the US during this pilot stage.

Customers are able to input questions in natural language regarding things like where specific products, departments, and brands are located, to what services and facilities can be found in a particular store. In return, they receive customised relevant responses. The initiative is based on the idea that consumers are increasingly likely to turn to their smartphones than they are a store associate for help when out at physical retail.

Head over to Forbes for the full story on what the technology itself includes as well as further detail on what the experience enables the customer to do.

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data digital snippets e-commerce film mobile social media technology

Digital snippets: Selfridges, Prada, Victoria’s Secret, Gap, Asos, Lancôme, Valentino

A highlight of the top stories surrounding all things fashion and digital of late:

Selfridges_drivethru

  • Drive-through Dior? Coming right up at Selfridges London [CN Traveler]
  • Wes Anderson debuts latest Prada feature [Fashionotes]
  • Victoria’s Secret creates 3D-printed angel wings for fashion models [Huffington Post]
  • Gap rolls out “reserve in store” service [CNBC]
  • Valentino jumps in on China’s high-tech runway revolution [JingDaily]
  • Under Armour looks to take a bite out of FuelBand success with MapMyFitness acquisition [BrandChannel]
  • Pinterest opens API to retail partners [TechCrunch]
  • Google’s Eric Schmidt invests in retail tech designed to help personalisation and data measurement [WWD]
  • Here’s why ‘The Internet of Things’ will be huge, and drive tremendous value for people and businesses [Business Insider]
  • Why companies desperately need to make wearables cool [Wired]
  • How brands get shoppers to volunteer their personal data: transparency and better experiences [PSFK]
  • Social media drives less than 1% of shopping sessions, study says [Fashionista]
  • Fashion retailers are still failing to optimise email marketing for mobile [Econsultancy]
  • What retailers can learn from mobile commerce in the UK [Shop.org]
  • 15 stats that show why click-and-collect is so important for retailers [Econsultancy]

Note: Look out for a separate holiday-specific digital round-up later this week, featuring all the top retail campaign stories as well as insights into the biggest innovations being pushed for the festive season.