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AnOther mag celebrates site redesign with Spring Clean video

 

AnOther magazine is celebrating the launch of its new site design with an animated short by Polly Dedman.

Referred to as the brand’s “Spring Clean”, the video showcases highlights from the publication over the past year, including its Rachel Weisz, Alexander McQueen, Rick Owens and Victoria Beckham exclusives and its favourite fashion week moments.

The relaunched site brings renewed focus to the magazine’s established AnOther Loves section, a stream featuring luxury products handpicked by contributors worldwide on the basis of inspiration they want to share.

Under the “Current” section meanwhile, it pools content as varied as conversations with leading cultural figures to a meet-the-pets of creatives including Tom Ford and Frida Kahlo column, and a pronounciation guide.

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Victoria Beckham and AnOther’s ‘Steps for 2’ denim film short

AnOther magazine has teamed up with fashion designer Victoria Beckham to bring her spring/summer 2012 denim collection to life through a short film called Steps for 2, created by Quentin Jones.

“Inspired by Anna Karina dancing in Jean-Luc Godard’s Bande à part, the film is a kaleidoscopic mash up of unfurling illustrations, interwoven with jiving hands in bowties and a chorus line of multi-coloured denim-clad legs, all set to a finger clicking score by Pete Duffy,” reads the write-up.

Check it out, below:

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Rachel Weisz stars in film short for AnOther magazine

The 21st issue of AnOther Magazine featuring Hollywood actress Rachel Weisz is complemented with an exclusive short film shot by Craig McDean. It was released on Anothermag.com today.

It’s a beautiful series of “non-narrative micro performances,  inspired by postmodern dance legend Pina Bausch”. Creative direction by David James and styling by Olivier Rizzo.

Meanwhile, the autumn/winter 2011/12 campaign video from Yves Saint Laurent, by Inez van Lamsweerde & Vinoodh Matadin, and starring model Raquel Zimmermann, has also been released. Check it out, here.