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digital snippets Events sustainability technology

ICYMI: Met Gala, sustainability progress has slowed, fashion’s love affair with podcasts

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Capitalising on the Met Gala moment is harder than it looks [BoF]
  • Progress in sustainable fashion has slowed by a third in the past year [Forbes]
  • What’s driving fashion’s love affair with podcasts [Vogue Business]
  • Fashion’s diversity problem has real costs [Vogue Business]
TECHNOLOGY
  • How augmented reality put five Madonnas on stage at once [Engadget]
  • Professor: Total surveillance is the only way to save humanity [Futurism]
  • Delivery robots will soon be allowed on Washington sidewalks [Engadget]
  • Your phone isn’t really spying on your conversations—the truth might be even creepier [Quartz]
  • Forget about artificial intelligence, extended intelligence is the future [Wired]
SUSTAINABILITY & PURPOSE
  • After weeks of protests, UK becomes first country to declare ‘climate emergency’ [ABC]
  • It’s time we ended the ridiculous millennial trend of constantly buying new clothes [Independent]
  • ‘The consumer is pushing them’: How fast-fashion brands are responding to sustainability [Glossy]
  • Indonesia could be the first country to move its capital because of climate change [Global Citizen]
  • Why fashion doesn’t pay fair [BoF]
  • A.P.C. now allows you to exchange old A.P.C. pieces for credit [Highsnobiety]
  • Shunning bad luck, Hong Kong buys into ‘pre-loved’ fashion [Reuters]
  • Forever 21 ‘steals’ anti-fast-fashion art [BBC]
  • H&M stops the presses, shreds its print catalog after 39 years [Sourcing Journal]
RETAIL & E-COMMERCE
  • Alibaba gets creative with three new Tmall genie speakers [Alizila.com]
  • Why the expansion of Nordstrom Local is important [Forbes]
  • Macys.com tops list of most trafficked retail apparel sites [WWD]
MARKETING & SOCIAL MEDIA
  • Instagram will now let creators and influencers sell items directly [TechCrunch]
  • How fashion brands are tapping into the exclusive Reddit community [Glossy]
  • Will the future of shopping be livestreamed? [Mobile Marketer]
  • How Instagram transformed the fashion industry [i-D Vice]
  • ‘This is for Men’ – L’Oreal Paris unveils clever ads calling for more women in leadership [The Drum]
  • Gucci and Snapchat offer taste of MET Gala [WWD]
PRODUCT
  • Puma is working on a shoe featuring living microbes [Puma]
  • Allbirds moves away from sneakers with new launch [Fashion United]
BUSINESS
  • The future of Chanel [BoF]
  • Gucci on track to hit €10 billion in 2020 [Vogue Business]
  • Sonia Rykiel enters receivership [WWD]
  • High-end slipper brand Mahabis goes into administration [Independent]
  • Zalando still loss-making but sales and site traffic surge [Fashion Network]
  • Adidas profits climb 17.1% in Q1 [WWD]
  • Jason Wu acquired by Chinese firm Green Harbor [Fashion Network]
  • Valentino is luxury fashion’s fastest-growing company [Vogue Business]
CULTURE
  • The age of political correctness will kill great fashion [Highsnobiety]
  • Maria Grazia Chiuri on her inclusive vision for Christian Dior [Fashion Network]
  • Virgil Abloh is in the midst of backlash for lack of diversity on his Off-White staff [Fashionista]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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Campaigns data digital snippets Retail social media sustainability technology

ICYMI: Plastic waste becomes Adidas tees, how Bitcoin went luxury, data to reduce returns

Adidas for Earth Day
Adidas for Earth Day

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past fortnight.

TOP STORIES
  • Adidas created Earth Day soccer jerseys made from ‘upcycled’ plastic ocean waste [AdWeek]
  • How Bitcoin went luxury [Vogue]
  • How retailers are crunching data to cut losses from returns [Glossy]
  • The fashion world after Anna Wintour [NY Times]
TECHNOLOGY
  • Alibaba is becoming a major investor in facial-recognition technology [Quartz]
  • Retail’s adapt-or-die moment: how artificial intelligence is reshaping commerce [CB Insights]
  • Leap Motion’s “virtual wearables” may be the future of computing [Co.Design]
  • Why beauty giants are snapping up technology startups [BoF]
  • Farfetch launches startup accelerator [BoF]
  • LVMH’s Ian Rogers on Station F [WWD]
SUSTAINABILITY
  • The beginner’s guide to how blockchain could change the ethical fashion game [Fashionista]
  • Why brands are under increasing pressure to be transparent about what they believe in [AdWeek]
  • Stella McCartney: ‘Only 1% of clothing is recycled. What are we doing?’ [TheGuardian]
RETAIL & E-COMMERCE
  • Brandless, the ‘Procter & Gamble for millennials’ startup that sells everything for $3, is launching a pop-up, but you can’t buy anything [Business Insider]
  • Glossier opening permanent retail space in LA [WWD]
MARKETING & SOCIAL MEDIA
  • Two computer-generated influencers are at war right now, and nothing is real anymore [W Magazine]
  • With privacy updates, Instagram upsets influencer economy [BoF]
  • How Vans is shaking up its experiential marketing to get more personal [BrandChannel]
  • Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers [TheDrum]
BUSINESS
  • Adidas partners with Lean In to promote equal pay for women [WWD]
  • Gap CEO Art Peck: Big data gives us major advantages over competitors [CNBC]
Categories
Comment Editor's pick social media

Anna Wintour at Cannes Lions: Fashion needs to seek sincerity not size

anna-wintour-cannes-lions
Anna Wintour on stage at Cannes Lions

“Dare to be different,” said Anna Wintour, editor-in-chief of American Vogue and artistic director of Condé Nast, to a crowd of advertising executives in the South of France today. In a digital world overloaded with information, and more pressure than ever to produce in volume, she encouraged the audience to think about stepping out of the mainstream, even if it might be scary to do so.

She applied that same thinking to what she looks for in the talent she supports in the fashion industry. As the foremost woman that designers wish to have seated firmly on their front row during fashion weeks, not to mention the continuing battle occurring to stand out in such a saturated space, she suggested the idea of focusing on sincerity over size.

“Personal, emotion-driven presentations can just as easily become blockbusters as the huge extravagances,” she said at the Cannes Lions International Festival of Creativity.

She highlighted Demna Gvasalia as one of the best examples of this. His first show for Balenciaga did indeed feel particularly sincere, she noted; reminding her of John Galliano’s show in the autumn of 1994, which with just 18 all-black looks completely changed the way women think about dressing. “It sent the 80s power suit packing once and for all,” she said. “It was feminine, and romantic and emotional.”

To introduce her onto today’s stage, Christopher Bailey, chief creative and executive officer of Burberry, also told the tale of how she first came to know about the designers behind Proenza Schouler – Jack McCollough and Lazaro Hernandez. Sat on a flight, Hernandez noticed that Wintour was up ahead of him. As a student at that point, he was too nervous to go and speak to her himself, but asked the airhostess to pass her a note written on a napkin. Wintour was reportedly so touched by that move, she soon invited them to see her at Vogue and set them up with internships at Marc Jacobs and Michael Kors.

The rest, as they say, is history. But it was that slight dare to be different that of course made Proenza Schouler stand out – and no doubt become memorable to Wintour down the line.

Back in her own talk, Wintour also emphasised the fact such moves – or indeed fashion show formats – don’t have to be small and precious to be creative. An example of someone winning in both the sincerity and scale stakes, she said, is Alessandro Michele at Gucci.

“He’s been doing remarkable things in that role. Gucci was this huge flashy, trashy house, and Alessandro disrupted that.” She made reference particularly to the fact he saw gender-neutral fashion coming before the rest of the industry and made it his own.

“I want to emphasise how hard this sort of disruption is. Not just because of the need to try and do what hasn’t been done before, but because stepping outside of what’s expected is frightening,” she said.

And she also talked to the idea therefore of disrupting herself. “When we are young we dream of moving upwards, but as I’ve got older my joy has come from moving forward,” she explained. “When I became editor of Vogue in 1988, if you had told me about everything that was to come in digital, that we would be coding our content, not to mention that [Condé Nast] would also be doing film and books and television, as well as events, podcasts and more, I would have had a heart attack. I was struggling to get the magazine on the newsstand every month.”

Today she’s gone from newsstand to stand up, having just delivered an amusing video swapping roles with comedian (and this month’s Vogue cover star) Amy Schumer – as above. And it was this passion for not just humour but being that little bit more daring that she left the crowd with: “We live in a virtually unstoppable time. Let’s seize it, embrace it, but most importantly let’s enjoy it.”

Categories
Comment Editor's pick Events

Cannes Lions 2016: a content guide for the fashion industry

Christopher_Bailey_Cannes_Lions
Burberry’s Christopher Bailey is one of the headline speakers at this year’s Cannes Lions

Work in (or with) the fashion industry and heading to the Cannes Lions International Festival of Creativity this year? Then we’ve done you a solid… Here’s a list of all the relevant sessions you should attend directly related to this industry, from Anna Wintour and Christopher Bailey in conversation, to exciting start-ups including MikMak and Wearable Experiments, not to mention keynotes from Kevin Plank of Under Armour, and John C Jay from Uniqlo.

We’ve also outlined a few bonus must-see talks from other verticals each day in order to get your creative juices flowing.

And don’t forget to check out our tips and tricks for spending the week in Cannes too, from how to keep up with all the content to the best rosé to drink. Do look us up if you’re in town…

Sunday, June 19

10.45am: Digital Darwinism: From the Makers of Monty the Penguin
The creative team at MPC will be sharing the process behind the CG character work they do, exploring the science behind ‘Monty the Penguin’ for John Lewis.

5pm: Want Brand Fans? Create a Movement
Sports performance clothing manufacturer SKINS is teaming up with BBD Perfect Storm for a conversation around building fans by challenging what harms the sports industry: corruption and cheating.

Sunday’s bonus content – 11am: Can Good User Experience Change the World?
If you want any insight into what works in China, this is the session to attend – a deep dive into how one app – WeChat, owned by Tencent – has become an essential part of everyday life by focusing on the user experience.

Monday, June 20

3pm: Adobe Experience
There are a series of speakers in this session, but the one to look out for is Billie Whitehouse, CEO of Wearable Experiments who will be demonstrating how physical, digital and emotional connections are shaping our future and culture (and yes, through clothing).

3.15pm: Creativity Under Pressure
In the world of sporting performance, innovation and new technologies operate at speed, so to remain relevant without sacrificing authenticity, a brand has to continually innovate both products and creativity. Adidas global CMO Eric Liedtke is in the hotseat for this one, exploring co-creating the brand with its consumers.

4pm: Capturing Short Attention Spans: Custom Video Creative for Social Media
If you want insights on video content, hearing from Adaptly and Refinery29 is a good place to start – this session will explore research around short attention spans through to the evolution of long-form media.

Monday’s bonus content – 1pm: Brian Chesky in Conversation with Joanna Coles
Cosmo’s editor-in-chief sits down with Airbnb’s CEO to discuss the vision for his company and the current state of today’s sharing economy. This is a not to miss session as one of the world’s hottest start-ups. Other Monday highlights include Samsung’s virtual reality experience at 12pm, NASA in IPG Mediabrand’s session at 4pm and Mattel in 360i’s reimagining of play at 5pm.

Tuesday, June 21

10am: Anna Wintour in Conversation with Christopher Bailey
For those in the fashion industry, this is one of the most-anticipated sessions of the week, Condé Nast’s infamous artistic director starting off talking about breaking through the noise with an authoritative editorial voice, followed by a conversation about creativity with Burberry’s chief creative and executive officer. Never have the obstacles to true innovation been so real, Wintour explains – but never have the opportunities been as great.

12.15pm: From Roman Emperors to Roman Orgies
Strictly speaking this is a talk about the world of agency and client relationships, but the fact United Colors of Benetton and its history of creative campaigns is the subject makes it a worthwhile one to attend. The brand’s chief product and marketing officer, John Mollanger, will be in conversation with 180 Amsterdam.

12.30pm: Invisible UI – Transforming the Way We Think About Wearables
Another wearable technology conversation takes place courtesy of Fjord (part of Accenture Interactive) during Lions Innovation, this time focusing on moving beyond wrists stacked with smart watches and fitness trackers to integrating tech seamlessly into what we already have and do.

1pm: The Gang of Four
As part of Lions Innovation, L2 Inc’s Scott Galloway will explain the race to grab share in the retail and media industries between Amazon, Apple, Facebook and Google – outlining who will thrive and who will die in the digital age. Knowing Galloway’s style of presenting, this will be a fast-paced delivery of data and insights, meaning it’s rich in information even if your head is left spinning.

Tuesday’s bonus content – 5pm: The Art of (Brand) Seduction
There’s Will Smith at 11am and Usher at 2pm, but the session we don’t want to miss is rather from FCB in conversation with the chief scientific advisor for Match.com. In a complex life, building enduring connections is difficult – whether you’re shopping or looking for life partners. The hypothesis here is there’s a lot for brands to learn from the social science behind how the world of dating has changed.

Kevin Plank Under Armour
Kevin Plank, CEO and founder of Under Armour

Wednesday, June 22

1pm: Stephen Sackur Interviews Gwyneth Paltrow
This year’s BBC Hardtalk session – a live on-stage recording for TV – is with award winning actress Gwyneth Paltrow. For industry folk, it’s her role as the driving force behind health and wellness platform Goop that will likely be of most interest though.

5pm: Inside the Innovator’s Mindset
Forbes has pulled together two entrepreneurs for its session at Lions Innovation this year – exploring what innovation and creativity means to them as game-changers. One of them is the co-founder and CPO of smart jewellery brand, Bellabeat; the other the founder and CEO of mobile video shopping network, MikMak. Both are well worth a listen.

Wednesday’s bonus content – 1pm: Wired’s Kevin Kelly on Where We Are All Heading
Today’s must-see: It clashes with Gwyneth Paltrow, but if you’re happy to “consciously uncouple” yourself from her, head over to Wired co-founder Kevin Kelly’s conversation with PHD Worldwide instead. The session will explore 12 inevitable technological forces that will revolutionise the way we buy, work, learn and communicate. Failing that, you’ve also got Simon Pegg at 10am, Unilever’s Keith Weed at 11am and Iggy Pop at 3pm.

Thursday, June 23

12pm: Kevin Plank and David Droga: from Underdogs to Challengers
Another big highlight of the week comes in the form of this conversation between the founder of Under Armour and the founder of Droga5 – a duo who have both built successful, innovative companies with authenticity at the core. Hot on the heels of his talk at SXSW, Plank particularly is one not to miss.

5pm: Spike Jonze & Shane Smith: Making Content We Care About
How do we make content that young people genuinely care about? A key question for brands today, and who better to share key insights than Oscar winning director Spike Jonze and Vice founder Shane Smith. The discussion will be a broad one, but there should be lots of applicable snippets to learn in this session.

Thursday’s bonus content – 10am: Saatchi & Saatchi New Directors’ Showcase
On the off-chance the pace of Cannes has started to catch up with you, there’s nothing better than Thursday morning’s New Directors’ Showcase for a spot of recovery. It’s a good excuse to sit in the dark for an hour and a quarter on the one hand, and on the other a flood of inspiration from some of the best new global creative talent. If that doesn’t take your fancy for the day, you’ve also got Oscar winning director Alejandro González Iñárritu at 2pm, plus a view on cracking China from Nils Andersson at 11am.

Friday, June 24

11am Beyond the Big Screen: The Future of Storytelling in Hollywood
The relationship between entertainment and advertising is increasingly a fine one when storytelling comes in. At a time when multiple industries, fashion included, are looking to nail how they create engaging content, who better to learn from in this space than one of Hollywood’s most-awarded storytellers and visionaries, Harvey Weinstein. He’ll join Maurice Levy, chairman and CEO of Publicis Groupe.

12.30pm Future Five: The Next Five Fashion Influencers
As part of Lions Entertainment, StyleHaul has curated a video presentation of five key influencers to know about in the fashion space. This content will be followed by a discussion about who they are and what you need to know.

2.15pm Isobar Presents ‘Icons Of Creativity’ with Uniqlo’s John C Jay
It’s a rarity to have someone from Uniqlo talking, let alone its president of global creative, John C Jay. He believes the world today is experiencing a creative revolution, changing culture and business simultaneously, and will be discussing how his organisation works to maintain its creative edge and relevancy in this fast changing, brand commerce era.

Friday’s bonus content – 3.15pm: How to Do Terrible Work
Wrapping up your Friday, how about a view on how not to win, how to be maliciously obedient and how to kill things? That’s the crux of the session between the global CMO of Mars and worldwide CCO of BBDO. Also don’t miss the Lion of St Mark interview, this year with Marcello Serpa at 4.15pm, and the Cannes Debate with Ban Ki-Moon, secretary-general of the United Nations, at 12pm.

Saturday, June 25

11am: The Future is Rebellion
For those making it all the way through to Saturday, there’s a session hosted by DigitasLBi featuring two rebel heroes of the internet: Ari Seth Cohen, founder of Advanced Style, and Amani Al- Khatachtbeh, founder of MuslimGirl, that’s definitely worth listening to. “These rebels have one thing in common: they saw an accepted wisdom and faced it down with technology and content,” reads the write-up.

Saturday’s bonus content – 3.30pm: Out With a Bang
And last but not least, be sure to head to the closing session of the 2016 Cannes Lions programme. This year’s guest is yet to be announced, but in the past, this slot has featured Heston Blumenthal, Bono and Johnny Ive. Stay tuned.

Categories
digital snippets e-commerce mobile social media Startups technology

Digital snippets: Inside the Vogue x Apple relationship, Gucci’s digital strategy, Farfetch raises $110m

Gucci

It probably goes without saying you’re well and truly over the plethora of stories covering the cyber-themed Met Gala looks (including the true wearable tech pieces), but if you haven’t read Racked’s piece on the relationship between Vogue and Apple in the build-up to the event – as below – then do take the time. Also buzzing in fashion and tech news over the past couple of weeks is everything from further advertising plans on Snapchat to Gucci’s digital strategy and the wearable revolution taking place in Brooklyn. Read on for a complete rundown…


  • Unravelling Vogue and Apple’s self-serving relationship [Racked]

  • The digital strategy driving Gucci’s growth (as pictured) [Glossy]

  • Farfetch raises $110 million in ‘strategic’ move [BoF]

  • William Gibson and Andrew Bolton on the future of fashion and technology [Document Journal]

  • Decoding ‘Manus x Machina’ [BoF]

  • Westfield launches room service retail with interactive mirror [Retail Gazette]

  • Target and Lancôme produce Snapchat’s first e-commerce ads [AdWeek]

  • Old Navy ad with interracial couple sparks a social media firestorm [BrandChannel]

  • Louis Vuitton and Snapchat team up to bring live coverage of world class sailing event [The Drum]

  • Lyst inspires post-work shopping therapy with subway placements [Luxury Daily]

  • If you don’t get social media-only brand ‘Obsessee,’ you probably aren’t its target audience [Fashionista]

  • Bushy eyebrows and $50k per day on Facebook ads: How a small beauty brand blew up [Forbes]

  • How Snapchat won the Met Gala [WGSN Insider]

  • 10 of the best brands on Snapchat right now (and why they’re so great) [Hubspot]

  • How to build a brand on Instagram [Fashionista]

  • Brooklyn’s wearable revolution [NY Times]

  • Why Silicon Valley VC firms fund online retailers like Dollar Shave Club [Seattle Times]

  • Is Flipkart turning into the perfect example of what a tech startup must not do? [Quartz]

  • The future of shopping: trapping you in a club you didn’t know you joined [Bloomberg]

  • The future of the fashion show, according to MatchesFashion.com’s Ruth and Tom Chapman [Vogue]

  • This new tool wants to make the off-price clothing business easier [Fast Company]

  • Digiday launches new fashion and luxury publication, Glossy [Digiday]

  • Heated coats and Kate Moss holograms: the key moments fashion and technology have collided [Daily Telegraph]

  • This video of Anna Wintour introducing the @Voguemagazine app is oddly threatening [Fashionista]

  • The sneakerhead bot problem is getting worse and Nike has the only answer (so far) [HighSnobiety]

  • What fashion brands can learn from Beyoncé’s Lemonade [BoF]
Categories
Editor's pick social media

Snapchat ruled social media at #NYFW this season – here’s a look at the best of it

KateBosworth_CarolinaHerrera_Snapchat

Influencers, brands and models alike have taken to Snapchat during this season’s New York Fashion Week in droves. Providing real-time insights into what happens behind-the-scenes, it’s been the best version yet of immediate access to what happens around the runway shows.

Brands including Tommy Hilfiger and Marc Jacobs (still to show this evening) are just a few that have launched new accounts this season, while Snapchat itself has featured two relevant live stories throughout the week. “New York Fashion Week” and “This Is Fashion”, are a curation of snaps from others attending the shows – it pulls in the best of each event, with overlaid info about which collection it’s about to screen.

From Marchesa to Public School and Michael Kors, both stories have provided a well-rounded view of each day. They’ve also, inevitably, been a go-to place to spot the famous faces in attendance, including Kate Bosworth at the Rebecca Minkoff show, Kylie Jenner at Alexander Wang, Emily Ratajkowski sitting front row at Altuzarra, and Anna Wintour at DKNY. Particularly interesting on the “This Is Fashion” story otherwise, was the integrated advertising from ASOS too. (See below screenshots)

celebs_snapchatNYFW

ASOSadvertising_snapchat

As we know, many brands are adjusting to a see now/buy now consumer-driven strategy for fashion week. Where once Snapchat may have been used as an additional storytelling tool; the future has it as a relevant channel to drive immediate interest and ultimately conversions.

Tommy Hilfiger’s announcement for a direct-to-consumer shift for example, was accompanied by the launch of its Snapchat in collaboration with new global brand ambassador Gigi Hadid. These “takeovers”, where a celebrity or influencer is given full reign of a brand’s Snapchat, are becoming increasingly commonplace.

Gigi shared snippets of the rehearsal, an inside peek into the make-up for the show and mini interviews with some of the other models also walking for the brand. Her perspective, no doubt, was a smart move by the designer in terms of driving interest and follower acquisition; something it will be able to capitalise on in the long run once its capsule collection with the supermodel launches in real-time this September.

Tommy_snapchatNYFW

Following a wide variety of Snapchat accounts over NYFW provided a broad additional view on activities taking place. Tips, tricks and trends for make-up enthusiasts were shown by @Maybelline New York, as well as @SephoraSnaps.

Meanwhile, @Houseofherrera’s story was a star-studded one with the likes of Olivia Palermo and Karlie Kloss making an appearance. And @Louboutinlive gave a great behind-the-scenes preview of Naeem Khan’s show all the while showcasing some of its heels being worn by the models.

If that wasn’t enough, influencers such as Chriselle Lim and Man Repeller even had their own Snapchat filters created, with their name, company and a life-like cartoon of themselves featuring across their Snaps during the week.

Maybelline_SnapchatNYFW

Next up: London, where we know @MullberryEngland is one-to-watch, having already started snapping for the first time with new creative director Johnny Coca.

Check out some more (cheeky) screenshots of all the Snapchat action during NYFW below:

Snapchat_NYFW

NYFW_snapchat3

Snapchat_NYFW2

Categories
Editor's pick social media

From Yoda Wintour to Karltrooper, fashion characters gets a Star Wars makeover

Stylight-StarWars-Infographic

The Minions might have taken on looks inspired by fashion’s most prominent figures earlier this summer, but now they’ve been usurped by Yoda, R2-D2 and Chewbacca.

Yes, in celebration of the release of Star Wars: The Force Awakens this week, fashion site Stylight has once again transformed a number of well known fashion names, this time including the likes of Anna Wintour, Karl Lagerfeld and his cat Choupette, Victoria Beckham, Cara Delevingne, Kanye West, Jean Paul Gaultier and Miley Cyrus.

Each of them takes on a different lead role, with the likes of Delevingne becoming Chewbacca and Beckham assuming Darth Vader.

Stylight-StarWars-Poster-small

“Star Wars has been a recurring theme on runways for many years now. Who could forget Chanel’s A/W 2010 iceage collection with distinctly Chewbacca inspired fur onesies, Balmain’s C-3PO influenced all-gold A/W 2013 runway looks and of course Rodarte’s A/W 2015 collection which actually featured Star Wars characters printed onto flowing maxi dresses,” writes the Stylight team.

Check out each of the looks they’ve created in more detail, below:

Stylight-Star_Wars-Karltrooper
Stylight-Star_Wars-Yoda-Wintour
Stylight-Star_Wars-Carabacca
Stylight-Star_Wars-Darth-Victoria
Stylight-Star_Wars-Kanye-Maul
Stylight-Star_Wars-R-2-Gaultier
Stylight-Star_Wars-Miley-Binks

Categories
Editor's pick technology

Fashion and tech announced as theme of 2016 Met Gala, sponsored by Apple

met-gala-theme-2

Technology is due to get a big nod of acceptance from the fashion industry in 2016 as the theme of the next Costume Institute exhibition at the Metropolitan Museum of Art.

“Manus x Machina: Fashion in an Age of Technology”, will focus on the dichotomy between handmade haute couture and machine-made fashion, according to Vogue. It will showcase over 100 pieces of fashion, and unsurprisingly, be sponsored by Apple.

“Traditionally, the distinction between the haute couture and prêt-à-porter was based on the handmade and the machine-made,” explains Andrew Bolton, curator of the Costume Institute. “But recently this distinction has become increasingly blurred as both disciplines have embraced the practices and techniques of the other.”

Expect to see traditional techniques including embroidery, pleating and lacework placed alongside new technologies such as laser cutting, thermo shaping, and circular knitting. Workshops on areas including 3D printing will also allow the public to see designs taking shape in real-time.

While there’s no information yet as to whether the exhibition will span into the embracing of digital by the industry thus including brands such as Burberry through to Ralph Lauren, there will no doubt be pieces on display from the likes of Hussein Chalayan, Alexander McQueen and Issey Miyake.

Further hints lie in the fact Nicolas Ghesquière, Karl Lagerfeld and Miuccia Prada will serve as honorary chairs of the Met Gala due to take place on Monday, May 2. Apple’s Jonathan Ive as well as Idris Elba and Taylor Swift will join Anna Wintour as co-chairs.

You might also like: Robots, holograms and wearables: a tech history of fashion week

Categories
Editor's pick film social media Uncategorized

Your Friday highlight: fashion’s finest get a Minion makeover

TheMinionistas1

The Minions are taking over the fashion industry… quite literally. In what might be one of the best stories to ever hit my inbox on a rainy London Friday, the infamous yellow, pill-shaped creatures have provided the basis for a makeover of some of the industry’s most iconic figures.

Karl Lagerfeld, Suzy Menkes, Anna Wintour, Jean Paul Gaultier, Alexa Chung, Vivienne Westwood, Marc Jacobs, Cara Delevingne and Donatella Versace have all been given a new look to fit their animated counterparts, courtesy of the designers over at fashion site Stylight. A be-goggled Wintour and Gaultier with a single central eye, are particular highlights.

TheMinionistas2

The Minionistas, as they’ve been called, follow hot on the heels of Minion fever across the retail space of late. In celebration of the Universal Pictures film, Minion (a prequel to Despicable Me, which first featured the yellow army), themed animated product has been popping up everywhere.

There is of course the expected flood of product at the likes of Primark, while Selfridges teamed up with designers Rupert Sanderson, Giles Deacon, Tatty Devine and others, for a dedicated collection called Minions Bello Yellow.

MinionsRUPERT-SANDERSON-L

If that wasn’t enough, Vogue also made the headlines when it introduced a (spoof) Minion-dedicated cover to accompany a documentary explaining exactly why these little organisms are so inspirational for designers across the space. Watch it and weep, below…

This post first appeared on WGSN Insider

Categories
data digital snippets e-commerce social media technology

Digital snippets: Apple, Michael Kors, Chiara Ferragni, Crocs, Snapchat, Neiman Marcus, Gap

A round-up of the latest stories to know about surrounding all things fashion and tech…

AppleVogue3

  • Apple runs first watch ads: 12 pages in Vogue [AdAge]
  • Michael Kors is getting into wearable tech [Bloomberg]
  • 10 things we learned about the business of blogging from Chiara Ferragni’s Harvard Study [StyleCaster]
  • Drones to fetch orders at Tokyo Crocs store [WSJ]
  • Luxury brands on Snapchat? Why Michael Kors is taking the plunge [Digiday]
  • Asos plots further Snapchat activity despite admitting it provides ‘virtually no data at all’ [The Drum]
  • Neiman Marcus integrates interactive tables for unbridled selection [PSFK]
  • Gap launches Instagram soap opera with Jenny Slate, Paul Dano [Mashable]
  • Nordstrom shrinks Innovation Lab, reassigns employees in shakeup of tech initiatives [Geekwire]
  • Apple stores will implement jewellery store practices to help sell the Apple Watch [TechCrunch]
  • I wore a Fitbit during fashion week [Fashionista]
  • What the tech world doesn’t understand about fashion [Racked]
  • The future of retail is the end of wholesale [BoF]
  • Will drones fly in retail? [Stores Magazine]
  • Jeff Bezos makes another push for Amazon Fashion. Will it work? [Bloomberg]
  • How Code and Theory’s Brandon Ralph gained the trust of everyone from Anna Wintour to Burger King [Fashionista]
  • Victoria’s Secret ads warm up People Magazine’s Snapchat Stories [AdAge]
  • Adidas app lets sneakerheads wait in virtual lines for limited editions [Bloomberg]
  • River Island moving IT ‘out of the back room’ with tech hub collaboration [The Drum]
  • ‘Lucky’ launches LuckyShops.com [MediaPost]
  • Face hacking: transforming our future visages with digital make-up [Motherboard]
  • How start-ups are beating Burberry to DIY fashion [Marketing Magazine]
  • How Line is turning Instagram into an e-commerce app in Thailand [TechInAsia]
  • First digital measuring tape to make online shopping less risky [PSFK]