Categories
business digital snippets e-commerce film product social media Startups sustainability technology

What you missed: overhauled trade deals, Shulman steps down from Vogue, automation in fashion

Iris van Herpen's SS17 couture show / what you missed - overhauled trade deals, Shulman steps down from Vogue, automation in fashion
Iris van Herpen’s SS17 couture show

Donald Trump’s first week as President has been quite something… for this industry, it’s the overhaul on trade deals particularly to keep an eye on, as outlined by Bloomberg below. Elsewhere, the past seven days have been all about British Vogue editor Alexandra Shulman stepping down, through to lots more in the way of technical detail from the couture shows in Paris.

Also worth reading is the BoF’s piece on automation, a view on what the store of the future looks like now we have Amazon Go, and the unveiling of the first dress made with graphene.


TOP STORIES
  • Nike and Ford caught in crossfire of Trump’s trade overhaul [Bloomberg]
  • British Vogue editor Alexandra Shulman steps down [Vogue]
  • How automation is reshaping fashion [BoF]
  • Iris van Herpen uses visual trickery for latest couture collection [Dezeen]
  • How the retail industry can prepare for the Fourth Industrial Revolution [Medium]

BUSINESS
  • As Trump pushes for U.S. manufacturing, ‘Made in America’ is losing its lustre in the fashion world [LA Times]
  • Warby Parker to open 25 stores this year, co-CEO says [WSJ]
  • Why Macy’s is closing even profitable stores [Fool]

SOCIAL MEDIA
  • How 5 UK brands are using Instagram Stories [Digiday]
  • Dior serialises Bella Hadid-fronted beauty content to retain youth interest [Luxury Daily]

MARKETING
  • H&M launches latest recycling campaign with Bring It On film [The Industry]
  • New Balance aims for inspiration with time capsule initiative [Retail Dive]
  • Cosmopolitan launches influencer network with River Island as first client [Campaign]

RETAIL & E-COMMERCE
  • What does the store of the future look like now we have Amazon Go? [Guardian]
  • The demise of the department store experience [AdAge]
  • Shoppers now expect personalisation to extend to the store: study [Internet Retailing]
  • Get closer to the single customer view – by connecting online and offline data [The Drum]
  • E-commerce: Next day delivery is the “new norm” [The Industry]
  • Amazon puts virtual Dash buttons on its homepage [Techcrunch]

TECHNOLOGY
  • CFDA collaborates with Accenture on tech integration initiative [WWD]
  • First dress made with graphene unveiled in the UK [Guardian]
  • Is this sewing robot the future of fashion? [Fast Company]
  • Starbucks Japan partners with fashion brand for contactless payments [BrandChannel]

START-UPS
  • Vestiaire Collective raises $62 million in pursuit of online luxury resale world domination [Fashionista]
Categories
social media Uncategorized

British Vogue hits one million followers on Twitter

BritishVogue_Twitter

The @BritishVogue Twitter handle has just reached one million followers after a period of significant growth off the back of its Vogue.co.uk site relaunch in September 2012.

The magazine added 250,000 followers in the past four months to hit the milestone, a fact it attributes to the “enhanced level of engagement that [its] users now have across platforms”.

“Social media is becoming ever more important and apparent in our users’ lives.  Our aim is to ensure that our Twitter feed remains relevant and entertaining, providing our core followers with up to the minute fashion news and authoritative fashion insight,” said Jamie Jouning, digital director of Condé Nast.

In comparison, @VogueMagazine (US Vogue) has 2.1m followers, @VogueParis has a similar following of just over 1m, @Vogue_Italia has nearly 275,000, and @styledotcom has just shy of 500,000. Alexandra Shulman herself has 11,000.

British Vogue has also just achieved 250,000 followers on Facebook and 10,000 followers on both Pinterest and Instagram.

Categories
Uncategorized

‘Vogue experience’ to hit London June 8

Franca Sozzani, editor of Vogue Italia is set to host a day dedicated to showcasing life behind-the-scenes at her world famous magazine at London department store Harvey Nichols next week.

The “Vogue Experience” follows in the footsteps of similar events held in Milan and Rome. With Lisa Armstrong of The Times and UK Vogue editor Alexandra Shulman as co-hosts, it will offer visitors the chance to learn about working in the fashion industry.

Designers including Christopher Kane, Manolo Blahnik, Philip Treacy and Giles Deacon will also play a part, as will Sarah Mower, Katie Grand and Ronnie Newhouse.

“Vogue Italia’s aim is to actively support the creativity of fresh talent, thus helping to build up a new generation of designers, photographers and stylists able to play a dynamic role in the world of fashion. London is a lively, inspirational city, and I am very happy to share this experience with those who live here and those whose ideas and creativity have made a huge contribution to the fashion system in its broadest sense,” says Sozzani.

It will take place on Wednesday June 8, from 11am – 5pm in a designated area of the store’s fashion and lifestyle fourth floor. To register to attend, visit www.vogue.it.

For those not able to get down to Knightsbridge, however, the whole event will also be live streamed from Sozzani’s blog throughout the day.

Categories
Uncategorized

Vogue’s Shulman takes to Twitter

British Vogue editor Alexandra Shulman is set to take control of the magazine’s Twitter account this evening, March 15.

From 6-8pm (GMT), tweeters will be able to ask questions about everything to do with the past month of catwalk shows and the autumn/winter 2011/12 season.

What are the key trends? What was the most unforgettable moment? Who was her favourite even?

Those ahead of the game can send in questions early to VogueQandA@condenast.co.uk or submit them via Twitter with the hashtag #VogueQandA.

Some of the questions flying in already surround John Galliano, as well as queries about how to proceed in fashion and her overall views on the future of the industry. It will be interesting to see what she decides to reply to…

The Vogue Twitter handle can be found at: @vogue_london