Categories
e-commerce mobile social media

Alexa Chung’s Villoid expands; opens up stores for influencers

Villoid
Villoid

Alexa Chung is expanding her fashion app, Villoid, into a place for “hyper curated” shopping by enabling style influencers to sell directly to their fans through their own web stores.

From December 1, a new shop owner is being announced everyday, starting with Chung herself. The initiative takes heed of the fact 92% of consumers reportedly trust an influencer over an advert, according to Forbes.

Each individual style maven showcased will fill their digital rail with the products they love and wear from the 4,000 brands that Villoid stocks.

“Looking for an Xmas party outfit? Head into Poppy Delevingne’s dress section. Lusting after that printed tee you saw Gia Coppola wear on Instagram? It’s there in her shop,” the write-up reads.

“I’m so excited to be launching this next phase of VILLOID alongside some incredible women with enviable taste – some are friends, some I just stalk and others are people I’m sure you’ll come to know and love. I’m intrigued to see what they do with their shops and look forward to sharing this journey with you all,” Chung commented.

Villoid CEO and co-founder, Karin Kaellman, added: “In the two years since our launch, we have developed a strong international brand, a solid tech platform, a stream of magnificent brands applying to become part of our ecosystem – and most importantly a warm community of women of all ages, persuasions and locations. It was only natural that we strap on our working gloves and build this new angle to our platform – to give our fans what they’ve been calling for – an accessible, personalised and hyper curated shopping experience with a nifty buy button. Killing three birds with one stone, we simultaneously allow style influencers to side-step the typical hassles of opening their own stores from scratch, and allow brands to be authentically and organically endorsed by some of the most stylish ladies on the planet.”

Villoid now has users in over 180 countries, with the average one spending 20 minutes a day on the app – the same as Instagram. ?

One of the continuing focuses for the platform will be on emerging design talent. Villoid has run its “Emerge” programme with the British Fashion Council since 2016; supporting young designers by giving them exposure through the platform.

Categories
business digital snippets e-commerce film mobile social media technology

What you missed: Women’s march, what Brexit means for fashion, Branson on retail’s survival

Signs from the Women's March on Washington. (Photographed by Jonno Rattman, via Vogue)
Signs from the Women’s March on Washington. (Photographed by Jonno Rattman, via Vogue)

Top of the news agenda this past week has of course been the US inauguration of President Donald Trump, and the subsequent Women’s Marches that took place around the world. Credit to some of the intelligent coverage coming out of traditionally “fashion” (not to mention “teen”) publications, above and beyond the mere commentary around what the new First Lady and First Daughter are wearing. A particular nod to Fashionista for deciding not to comment on the latter. Lots to read, support and get behind, and the fashion industry has the potential to be a big part of that in terms of equal rights for all.

Meanwhile, other big news to know about, includes a view on what UK prime minister, Theresa May’s Brexit speech means for fashion, as well as an inspirational keynote from Richard Branson at NRF Retail’s Big Show on entrepreneurialism in retail. Also check out our recent view on whether Twitter is still relevant for fashion brands, as well as below further insight on how the industry is using Whatsapp, what to expect from Pinterest, and yet more updates on the chatbot space.


TOP STORIES
  • The most inspiring moments from the speeches at the Women’s March on Washington [Vogue]
  • Decoding Theresa May’s Brexit speech and what it means for fashion [BoF]
  • Richard Branson: Retail brands must ‘be entrepreneurial’ to survive [Retail Dive]
  • Shoes of Prey and Indochino on mass customisation and the future of retail [NRF]

BUSINESS
  • Bitter end to American Apparel as wind down accelerates [WWD]
  • Fashion house BCBG closing stores, restructuring [Retail Dive]
  • Fashion brands fear Trump’s trade policies will disrupt global production chains, with risk of tariffs squeezing profits [SCMP]

SOCIAL MEDIA
  • How fashion brands are using Whatsapp [Glossy]
  • Instagram accounts for 92% of brand social interactions: report [Luxury Daily]
  • Here’s what marketers can expect from Pinterest in 2017 [AdWeek]
  • Is Twitter right for customer service? [L2]
  • Twitter is phasing out the “Buy” button, will continue to offer donations [TechCrunch]
  • Dolce & Gabbana innovates fashion show by casting social media stars as models [CPP-Luxury]

MARKETING
  • How influencer chatbots could close the gap between content and commerce [The Drum]
  • Alexa Chung’s latest campaign video for AG is very, very, very funny [Fashionista]
  • Burberry’s forthcoming mobile app designed to ‘build connection’ with consumers over commerce [The Drum]

RETAIL
  • Meeting millennials where they shop: Shaping the future of shopping malls [McKinsey]
  • Do digital brands need physical stores? [BoF]
  • Mall owners find relief from unlikely source: online retailers [WSJ]

TECHNOLOGY
  • Your clothes will be on the radio [Bloomberg]
  • How robots in stores could revolutionise the customer experience [Retail Dive]
  • Neiman Marcus launched voice-controlled wearables for associates [Apparel]
  • Amazon reportedly in search of creative chief for VR commerce plans [Retail Dive]
Categories
film

Vogue wins Webby awards for Alexa Chung video series

vogue

British Vogue has secured two Webby awards – accolades for excellence on the internet as presented by The International Academy of Digital Arts and Sciences – for its video series showcasing inside the fashion industry, hosted by model and TV star Alexa Chung.

“The Future of Fashion With Alexa Chung” won best online film and video in the fashion and beauty category, as well as the People’s Voice award in the same category. The overall Vogue video channel was also shortlisted.

Over 2.5 million votes were cast in the People’s Voice award, the largest figure to date, proving internet users’ love of the series. In six episodes, Chung is seen answering questions that the next generation of employees would want to know about the industry.

She interviews designers, buyers, journalists and even students, providing a valuable insight into the inner workings of fashion life, what the future looks like, and the roles that both sustainability and technology have to play.

You can watch the whole series below:

Story by Becca Rocha

Categories
digital snippets e-commerce film mobile social media Startups technology

Digital snippets: Asos launches podcast, Burberry’s success on Periscope, Jet hits $1m in first-day sales

A round-up of the latest stories to know about surrounding all things fashion and tech…

asos

  • Asos launches weekly podcast in customer engagement push [Retail Week]
  • Burberry’s Snapchat and Periscope campaigns deliver a record 100m impressions [The Drum]
  • Jet, the new Amazon competitor, hits $1 million in sales on launch day [re/code]
  • Forever 21 launches Instagram-powered thread screen [DigitalBuzzBlog]
  • Nordstrom is making it simple to buy via text message [NRF]
  • Birchbox’s monthly deliveries will give virtual reality a fascinating test run [AdWeek]
  • Katy Perry, Coty launch perfume line with Twitter pop-up shop [AdAge]
  • Victoria’s Secret chatting app ensures instantaneous customer satisfaction [PSFK]
  • LVMH to launch Apple Watch rival [Reuters]
  • Amazon will be the number one US clothing retailer very soon [Bloomberg]
  • Old Navy follows viral hit with another back-to-school music video [AdAge]
  • Rakuten buys virtual fitting room start-up Fits.Me in a fashion commerce play [TechCrunch]
  • E-commerce start-up Tinker Tailor shuts down operations [Fashion Times]
  • Personal shopping app Scratch launches with $3.6 million in funding [Fashionista]
  • Battle of the buy buttons: What does the social commerce hybrid mean for retail brands? [The Drum]
  • The surprising way smartphones are changing the way we shop [The Washington Post]
  • Malte Huffmann of Dafiti on cracking fashion e-commerce in Latin America [BoF]
  • Fashion’s biological future is now [Huffington Post]
  • Programmable clothes are going commercial [Co.design]
  • Apple Watch sales: what we know (and don’t know) [WSJ]
  • Pebble boss: ‘one day, people will not be able to live without their smartwatch’ [The Guardian]
  • Does Ringly have a place in an Apple Watch world? [TechCrunch]
  • Vogue launches Alexa Chung fashion documentary series, crowdsources questions [Vogue]
  • 10 retailer blogs that are genuinely worth reading [Econsultancy]
Categories
digital snippets e-commerce film mobile

Digital snippets: Macy’s, Margiela, Farfetch, Longchamp, Versace, Polo Ralph Lauren

A round-up of the latest stories to know about surrounding all things fashion and tech…

Macy's Reports Strong Quarterly Earnings

  • Macy’s aims to become retail tech powerhouse with latest moves [Fortune]
  • Maison Martin Margiela reveals 8-chapter cryptic film [Dazed Digital]
  • Farfetch launches new Discover app: a shoppable tour guide to the world’s most fashionable cities [Co.Design]
  • Made in Britain denim brand Hiut Denim Co pushes boundaries of consumer interaction with new window “hack” installation [WGSN blogs]
  • Alexa Chung reads her own book in new Longchamp video [Fashionista]
  • Versace embeds instant e-commerce in runway show livestream [Luxury Daily]
  • How 3D printing will impact our future: A rundown of companies to keep your eyes on [TheNextWeb]
  • Could Apple Pay kill the traditional wallet? [AdAge]
  • Top 10 stop-motion artists doing brilliant work for brands on Vine [AdWeek]
  • To pay or not to pay: major survey reveals what bloggers expect from brands [Marketing Magazine]
Categories
Editor's pick social media

Non-fashion digital influencers to capture Tommy Hilfiger’s #NYFW show

tommy2

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access to actively participate in their first ever show this season.

The First Timers campaign, as it’s being referred to, will see experts from the worlds of music, art, floristry, travel and architecture invited to document their different perspectives throughout the event on Monday September 7.

They include Amymarie Gaertner, Vine artist and talented dancer (music); Micaël Reynaud, award-winning GIF artist (art); Justina Blakeney, stylist and conceptual artist (floristry); Murad Osmanov and Natalia Zakharova, photographers, partners and world travellers (travel); and Nicanor Garcia, teacher and photographer (architecture).

Each will focus on a different element of the show to incorporate their personal areas of expertise. They will post across their own blogs and social feeds, as well as be amplified by the Hilfiger social channels. All of the coverage will also be aggregated through “The Conversation” – a live social media feed running on Tommy.com and featured in real-time on LED screens backstage at the runway show.

“Each season we strive to develop digital programs that engage new audiences,” said Avery Baker, CMO of the Tommy Hilfiger Group. “By introducing our First Timers program, our runway show is becoming an increasingly democratic experience, answering our consumers’ demands for immediate access and original information.”

The brand is also handing over the reins of its Instagram account to Alexa Chung on show day. The model and TV presenter will provide behind-the-scenes access directly from the Park Avenue Armory venue before, during and after the show, sharing everything from the models getting ready to sneak peeks of the key accessories, guests at the show and Tommy himself making last minute tweaks to the collection.

Backstage will additionally play host to a Vine booth where the models, VIPS and bloggers invited will be able to create bespoke 360º Vines for their followers.

For those wanting to gain their own little slice of access to the show otherwise, the brand’s social concierge campaign is continuing this season too. This offers anyone the ability to request bespoke assets from a dedicated team working on the ground as well as remotely – from an opening look of the collection to a close-up on a favourite accessory or even a handwritten message from one of the models.

The show takes place at 11am EST on Monday, September 7. The hashtag is #tommyspring15.

Tommy1

Categories
digital snippets e-commerce Uncategorized

Digital snippets: Debenhams, Harrods, Style.com, Target, Vanessa Bruno, J Crew

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Debenhams rewards engagement with Facebook credits [New Media Age]
  • Target takes control of its e-commerce [WWD]
  • Behind-the-scenes on Vanessa Bruno’s new campaign starring Kate Bosworth [Vogue.co.uk]
  • See Alexa Chung’s second Madewell collection: video [The Cut]