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business digital snippets e-commerce mobile product Retail social media sustainability technology

ICYMI: Fashion’s sustainability pulse, Gucci customization, is blockchain a bad move?

Gucci
Gucci

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Sustainability in fashion is growing, but ‘systemic’ change a ways off [WWD]
  • Blockchain is crappy technology and a bad vision for the future [TNW]
  • Gucci introduces new ‘do it yourself’ customization program [WWD]
  • Nike patent imagines shoes with tiny treadmills built into the soles [Gizmodo]
TECHNOLOGY
  • Apple, Amazon and more vie for us drone pilot program [Reuters]
  • Facebook is launching a new team dedicated to the blockchain [Recode]
  • We were promised mind-blowing personal tech. What’s the hold-up? [WSJ]
SUSTAINABILITY
  • De Beers tracks diamonds through supply chain using blockchain [Reuters]
  • Amazon’s new codes on boxes encourage re-use [RetailDive]
RETAIL & E-COMMERCE
  • Amazon reportedly could grab 10% of retail sales by 2020 [RetailDive]
  • Walmart’s head of e-commerce on the future of retail [Cheddar]
  • Aldo updates app to streamline trying on shoes in store [RetailDive]
  • Alibaba’s brick-and-mortar mall heralds new growth strategy [Nikkei]
MARKETING & SOCIAL MEDIA
  • Ikea ‘bullied’ a potted plant while encouraging another, then showed schoolkids the impact [AdWeek]
  • The world’s most popular iPhone app isn’t Facebook or WhatsApp [QZ]
PRODUCT
  • How product customization is driving a new business strategy at Tapestry [Glossy]
  • Ikea and Savile Row tailor William Hunt partner up to create three-piece suits [FashionUnited]
  • $12,350 for a pair of adidas? [BoF]
  • Alexander Wang designs cooler bag with Magnum [FashionUnited
BUSINESS
  • Hudson’s Bay seeks to revive Lord & Taylor’s fortunes [CNBC]
  • Here’s why nobody wants to buy Birchbox, even after VCs spent $90m [FastCompany]
  • Apple’s retail boss will be joining Ralph Lauren’s board of directors [BusinessInsider]
  • YNAP shareholders say yes to Richemont purchase offer [WWD]
Categories
business digital snippets e-commerce film mobile social media Startups technology

What you missed: Nike scavenger hunts, AI changing how we shop, Reebok’s Oscars letter

Nike's scavenger hunts
Nike’s scavenger hunts

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Inside the wild world of Nike’s high-tech scavenger hunts [Mashable]
  • No clicks required: Artificial intelligence is changing how we shop, Boxed CEO says [CNBC]
  • Reebok just sent an open letter to the Academy Awards asking for a new award to honour fitness trainers [AdWeek]
  • The evolution of retail personalisation, in five charts [Glossy]

BUSINESS
  • Aldo to buy Vince Camuto in a merger of shoe brands [NY Times]

SOCIAL MEDIA
  • Dior and Louis Vuitton are the fashion brands with best Instagram Stories engagement [BoF]
  • How H&M is using Instagram to drive buzz for its latest brand, Arket [Digiday]

MARKETING
  • Shoemaker Kickers capitalises on FOMO to spur purchases [Digiday]
  • Boohoo enlists all-female crew for #AllGirls ads, but critics claim diversity vision is lost in casting [The Drum]
  • Female empowerment imagery more effective than sex appeal in ads, says Facebook [The Drum]
  • The fashion influencer has found a new gig [Refinery29]

RETAIL & E-COMMERCE
  • 3 things retailers can do to compete with Amazon [Retail Dive]
  • GGP looks to revive its malls with interactive concept stores [Glossy]

TECHNOLOGY
  • Streetwear brands are tapping the creative power of AR [JWT Intelligence]
  • The end of typing: The next billion mobile users will rely on video and voice [WSJ]
  • Here’s what you need to know about voice AI, the next frontier of brand marketing [AdWeek]

START-UPS
  • With “return bars” and “returnistas”, Happy Returns is eliminating the hassle of returning online orders by mail [LeanLuxe]
  • This virtual try-on system for clothing might actually work [Engadget]
Categories
digital snippets e-commerce mobile social media technology

Digital snippets: NYFW’s consumer shift, has Burberry become a gimmick, Thakoon’s real-time fashion plans

A round-up of the latest stories to know about surrounding all things fashion and tech…

thakoon

  • NYFW going consumer? CFDA hires BCG to study the idea [WWD]
  • Is Burberry becoming too gimmicky? [Yahoo Style]
  • Thakoon to shift to “real-time fashion”, launch see-now, buy-now, wear-now model (as pictured) [BoF]
  • How Rebecca Minkoff is disrupting the traditional runway show [Co.Design]
  • Proenza Schouler to keep its Pre-Fall 2016 collection images under wraps and off Instagram [WGSN Insider]
  • JC Penney shoppers visit Santa’s workshop in new virtual reality initiative [AdAge]
  • The North Face launched an online customer service tool powered by conversation [Digiday]
  • Aldo takes non-fashion approach in new Instagram push [Digiday]
  • How Boohoo.com releases up to 300 new products a day [Fashionista]
  • Michael Kors bet big on Instagram marquee ads, and it’s paying off [AdWeek]
  • Swatch to start selling mobile payment watch in US in 2016 [Bloomberg]
  • How Apple executive Angela Ahrendts is bringing a touch of chic to retail stores [NY Times]
  • Why Gilt Groupe is forced to sell, either to Saks’ parent company or someone else [Re/code]
  • 3D fashion police: how 3D-printed clothing could affect fashion law [3ders]
  • Is virtual reality the future of fashion week? [Vogue]
  • ‘Unboxing’ videos a gift to marketers [NY Times]
  • How luxury brands are balancing the digital tightrope between aspirational image and conversation [The Drum]
  • Social media: powerful selling tool for emerging designers [WWD]
  • The future of wearables is normal clothes made smart [Racked]
  • Last fashion week, Dazed armed anonymous industry insiders with wearable tech bracelets [Dazed]
  • Team behind Lady Gaga’s flying dress to bring wearable tech to a store near you [Mashable]
  • How Clothing+ is bringing smart clothes closer to your kit bag [CNET]
  • Half a year later, the Apple Watch feels like a stalled platform [Quartz]
  • Will phones replace wallets by 2021? [Vogue]
  • What’s going on at Condé Nast? [BoF]
  • Why brands are ditching Twitter’s 6-second Vine app [AdWeek]
Categories
digital snippets e-commerce Uncategorized

Digital snippets: DKNY, Calvin Klein, Aldo, Osoyou, Luisa via Roma Firenze4ever

Some more great stories from around the web surrounding all things fashion and digital:


  • Ashley Greene for DKNY spring/summer 2012 campaign: video (as above) [DKNY PR Girl]
  • Calvin Klein Underwear partners with stylist Annabel Tollman for video series [WWD]
  • A new breed of macho fashion bloggers writing for a post-metrosexual world [NYTimes]
  • Aldo launches contest to identify and reward “the next stars of Tumblr” [Mashable]
  • Street Style: Luisa Via Roma Firenze4Ever 4th edition [MyDaily]
  • 75% of women think about resale value when shopping [MediaPost]
  • Five trends that will shape the online fashion world in 2012 [Huffington Post]