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film Uncategorized

Spring films arrive from Lanvin, Calvin Klein and David Beckham Bodywear for H&M

It’s been a bit of a week for fashion film releases, with highlights coming in from Lanvin, Calvin Klein and H&M surrounding the spring/summer 2013 campaigns.

 

Lanvin, a firm favourite every season thanks to the genius of creative director Alber Elbaz, has unveiled a spot that seems as though it’s just focusing on the print shoot in action. The models are each seen posing in beautiful surrounds very calmly, before suddenly a Skype call comes in from Elbaz who was unable to get to New York due to Hurricane Sandy.

What follows is highly amusing commentary from him on the “sick perspective” and “beautiful lighting” of the campaign. “It’s very very poetic, very chic,” he says. “There’s something very Californian about [it]… You know I’m still at the office. I feel I’m in a dream, I feel I’m in a cloud.”

 

Calvin Klein meanwhile, followed its Super Bowl underwear spot with the rest of its spring/summer campaign. Actor Alexander Skarsgård and model Suvi Koponen both star in its film, Provocations, which sees the men’s and women’s Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans brands all brought together for the first time. There are three variations of it available: 10 minutes, 60 seconds and 30 seconds (above).

Shot on location in California by Fabien Baron of Baron + Baron, it focuses on recurring elements of fire, air and water as the pair are seen in a variety of “sleek, architectural settings to dark and mysterious milieus”.

 

And H&M roped in film director Guy Ritchie to shoot David Beckham in his first video spot for the retailer. The ad sees Beckham chasing after his family car after his bathrobe gets stuck in the door. As he runs / jumps / swims through the Beverly Hills neighbourhood he continues to lose other items of clothing remaining in just the boxers from his Bodywear line.

“David makes the perfect leading man,” said Ritchie. “For me this felt more than a campaign; it was like directing a short film.”

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Opening Ceremony provides virtual tour of Chloë Sevigny’s wardrobe

Hollywood actress and fashion favourite Chloë Sevigny has launched an online video series in partnership with Opening Ceremony, which explores inside her famous closet.

“At home with Chloë Sevigny” provides a glimpse into life with the New York style icon. The first two episodes, called Closet Case, profile dozens of the incredibly quirky items in her wardrobe, as well as other things she likes to save, including invitations, the first review of her Opening Ceremony collection and a series of illustrations done for her by Lanvin’s Alber Elbaz.

In the third episode, Mementos, she talks through her photographs.

As PSFK said: “Sevigny’s closet is very cool, a collection of different characters and stories that weave the narrative of her career.”

Watch the three episodes below:

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Lanvin proves fashion has dance moves in latest campaign video

In case anyone missed it, here is the very funny autumn/winter 2011/12 campaign video from Lanvin.

Shot by Steven Meisel, it features the likes of supermodels Raquel Zimmermann and Karen Elson pulling off a series of so-bad-they’re-brilliant dance moves to Pitbull’s I Know You Want Me.

Look out for creative director Alber Elbaz’s cameo at the end too:

 

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e-commerce Uncategorized

Lanvin launches European e-store

Lanvin has launched its new European e-commerce site at www.lanvin.com/e-lanvin/UK-FR.

Designed to offer customers a “unique new experience in an intimate and welcoming environment that replicates the ambience of its famous boutiques”, it offers products from across a broad range of categories split up into comprehensive divisions.

Women incorporates ready-to-wear, handbags, shoes, accessories, ballerinas or jewellery, and men, ready-to-wear, bags, shoes, sneakers and accessories.

Each product featured is zoom-able to full screen.

Under “Hot Picks”, there are must-haves for the season across bags, shoes and jewellery. So too is there then a page for brides, one for gifts – complete with the brand’s famous porcelain dolls as well as cards decorated with Alber Elbaz’s sketches – and another featuring exclusives.

Lanvin launches European e-store

Lanvin has launched its new European e-commerce site at www.lanvin.com/e-lanvin/UK-FR.

Designed to offer customers a “unique new experience in an intimate and welcoming environment that replicates the ambience of its famous boutiques”, it offers products from across a broad range of categories split up into comprehensive divisions.

Women incorporates ready-to-wear, handbags, shoes, accessories, ballerinas or jewellery, and men, ready-to-wear, bags, shoes, sneakers and accessories.

Each product featured is zoom-able to full screen.

Under “Hot Picks”, there are must-haves for the season across bags, shoes and jewellery. So too is there then a page for brides, one for gifts – complete with the brand’s famous porcelain dolls as well as cards decorated with Alber Elbaz’s sketches – and another featuring exclusives.