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Blocks Editor's pick film technology

Wrangler launches interactive adventure map series

Wrangler_bornready

Wrangler has teamed up with explorer Alastair Humphreys to produce a series of interactive maps based on local adventures in and around the UK, as well as in Germany and Poland.

The guides aim to encourage even city-dwellers to experience the great outdoors, and accordingly include activities curated by Humphreys that are available to do within an hour of London, Manchester and Edinburgh.

Almost 100 adventures are featured in total, ranging from challenging hill cycles to alfresco swims. Each one also includes tips from Humphreys on what to wear and bring.

Wrangler_bornready_maps

Users can also share their own everyday adventures to be in with the chance of winning a number of different prizes from Wrangler.

The initiative is part of the brand’s Born Ready campaign, which celebrates its new performance denim collection; a line of insulating, water resistant and stretch resistant jeans. A TV ad featuring urban adventurers on location in North America, has also launched. You can watch it here:

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Blocks Editor's pick technology

Designers are jumping into the wearable tech space this #NYFW – should we care?

RalphLauren-smart-tshirt

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to Europe – to London, Milan and Paris – to highlight what all we’ll be wearing for spring/summer 2015.

Attention won’t just be on the new clothes in New York on this occasion however, but on the wearable accessories set to hit the catwalks too. Designers including Rebecca Minkoff and Opening Ceremony are each expected to unveil new tech-enabled pieces, while simultaneously over at the US Open, Ralph Lauren’s biometric t-shirts are already being worn.

The question is, after all the hype that will no doubt follow – will any of the new releases actually provide something that has true market appeal beyond the early adopter set?

Read the full story via Forbes.com to find out.