UK outdoor media owner Ocean Outdoor is teaming up with eco-label VIN + OMI to launch an exclusive collection during London Fashion Week that will be manufactured entirely from vinyl panels taken from billboard displays.
The partnership will feature men’s and women’s accessories and not be available for sale. Instead, Ocean will donate the pieces to its charity partner, the Marine Conservation Society, to help fund the fight against plastic pollution in order to protect the world’s oceans and marine line. This is in one with Ocean’s commitment to staying at the forefront of innovation, as the majority of its out-of-home advertising is already purely digital.
“As a 95 percent based digital media company, Ocean is actively moving away from the use of vinyl,” said Liliana Teixeira, Ocean’s senior marketing executive. “That said, it’s important we find the best possible way to upcycle the vinyl we do still use. This partnership also allows us to support emerging creative talent which adds to its scale and impact,”
UK-born VIN + OMI works in developing recycled polyester (rPET) textiles, including silk-like finishes and wool which are spun from salvaged plastic primarily sourced from rivers and oceans. For this project, it will be working with students from Oxford Brookes University who will help design the collection. This means that in addition teaching a new generation how to work with sustainable garments, the project will further bring together a community with the common goal of raising awareness to the cause.
The range will feature at VIN + OMI’s London Fashion Week show on February 14, while Ocean will display highlights of the presentation on February 18 across its The Grid digital displays country-wide as well as on the iconic Piccadilly Lights display in Piccadilly Circus, London. Last fashion week season, Ocean teamed up with designer Victoria Beckham to livestream her show on the same screens, marking the first time the company streamed live content on its 4K displays.
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