Rebecca Taylor has teamed up with Tilt Brush by Google for an in-store installation during the brand’s fall 2018 NYFW presentation.
Tilt Brush is a VR app that lets users paint in three-dimensional spaces, thus rendering any room a blank canvas for interaction. At Taylor’s Meatpacking District store, guests will be able to immerse in a space that uses light-infused 3D projections, further enhanced by Tilt Brush and augmented reality effects.
To achieve the feat, the designer collaborated with Wesley Allbrook, an illustrator who is part of Google’s Artist in Residence campaign, to create the 3D environment; and Pendnt, an independent art studio, to introduce AR elements.
“One of my favorite quotes is from Roald Dahl, where he talks about watching the world with glittering eyes because the world’s greatest secrets are hidden in the most unlikely places. This quote really resonates with me because I love the idea of finding a little bit of magic in everyday life and translating that into my collections. I want our customer to feel inspired when she’s wearing our clothing, and I think this collaboration with Tilt Brush really allows that magical vision to be brought to life,” Taylor told WWD.
The installation will be open for interaction on February 7 by invitation, while consumers will be able to visit the store, pre-order the collection and experience the Tilt Brush project from February 8.