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e-commerce Editor's pick technology

YOOX combines AI and digital avatars in virtual try-on feature


Luxury e-commerce platform, YOOX is launching YOOXMIRROR, an in-app feature that acts as a discovery tool for users to explore new looks through a virtual avatar, Daisy.

On the app’s homepage, users can view nine fashion stories laid out in a similar style to Instagram Stories, divided into themes such as “Join the party” and “Check mate”.

Daisy, the avatar, has been introduced to showcase the outfits,  customizable by four different skin tones and hair colors. Users can then ‘swipe up’ to play mix-and-match with more garments and accessories. Daisy has also take over the YOOX Instagram account.

 “The introduction of YOOXMIRROR represents an important move for us, offering our customers something personalized and memorable which is also a brand-new way to explore the very best of YOOX, ” says Paolo Mascio, president of YOOX. “We are so excited by the potential of this initiative that we will not limit our avatar Daisy to the styling suite – taking over our IG she is going to become the personification of YOOX, allowing us an even more direct contact with our followers and customs.”

The feature is currently available for both men and women on the retailer’s iOS app.

The luxury e-commerce group has been investigating the different ways in which AI can provide users with a more personalized experience in the future, but also how it can enable its staff to deliver more efficiently. Last year, it opened a tech hub to investigate AI and the next wave of mobile technologies. Meanwhile, at the Wired Smarter conference in London in October, it announced it is introducing a new private label collection that is informed by AI, while designed by a creative team.

This post has been edited. The original version said users could also upload a full-body shot of themselves and view outfits in 2D overlaid onto them. This feature is not currently available.

How are you thinking about digital innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.


Categories
Retail technology

Wayfair jumps on Magic Leap with AR home visualization app

Wayfair Spaces

E-commerce homewares company, Wayfair, has released an augmented reality interior design and room planning app especially for the new Magic Leap headset.

“Wayfair Spaces”, as it’s called, acts as a virtual showroom for select pieces of the retailer’s furniture and home accessories collection. It is powered by Magic Leap’s spatial computing platform and available on the new Magic Leap One Creator Edition headset, which shipped this week.

“At Wayfair, we know that visual inspiration and discovery are key to creating the best possible shopping experience for home. That’s why we’ve always taken the lead in setting industry standards in 3D modeling and visualization, and in building innovative applications that will transform the way people shop for their homes,” said Steve Conine, co-chairman and co-founder at Wayfair. “Alongside Magic Leap, we’re excited to be on the forefront of one of the most visionary explorations of what’s possible in retail, as mixed reality and spatial computing influence the future of the customer experience.”

Users can access Wayfair Spaces from the comfort of their own home and browse through multiple, professionally curated rooms featuring a selection of home products from the company’s own 3D artists and stylists.

Those 3D rendered interior spaces aim to inspire consumers to imagine the look and feel of the products. Favored elements can then be easily dragged-and-dropped using the Magic Leap handheld controller into the customer’s own home to visualize them more specifically. 

By then clicking on items in front of them, they can also view a more detailed description, read reviews and see the price.

AR is growing in relevance at retail, with numerous brands experimenting with this level of visualization since tools to use it have become more commonplace, namely through iOS and Android devices. Wayfair has done so previously alongside the likes of Ikea, Amazon and a myriad of beauty businesses.

Wayfair announced its new Spaces app at Magic Leap’s inaugural L.E.A.P. conference for creators and developers this week. It is now available in the Magic Leap app store, ML World. Additionally, shoppers can find the Wayfair web experience by visiting next.wayfair.com in the Helio browser.

How are you thinking about augmented reality? We’re all about finding you the perfect partners for your innovation strategy. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
Blocks Editor's pick technology

Fashion student 3-D prints her whole collection, and it looks kinda great

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Fashion still isn’t the first thing that springs to mind when thinking about the realistic potential of 3-D printing at this stage, but a student from Tel Aviv has taken a punt at proving that wrong.

Danit Peleg’s graduate collection features five full looks created with the sort of 3-D printers anyone can have at home.

“I was always interested in the connection [between] fashion and technology, so my work was about laser cutting and 3-D printing,” she told Fashionista.

The end result is akin to a sort of “lace-like textile”, as she refers to it in the below video, but is actually made from FilaFlex, a softer and more malleable filament than usually used in 3-D printing. The garments therefore actually move quite substantially.

Peleg, who was a student at the Shenkar College of Design, started by using fashion design software Optitex, then transferring to 3-D graphic design software Blender. From there, it took three printers running 24/7 in order to fulfill the patterns. “It took more than 2,000 hours to print everything, not including the tests and trials I was doing before,” she said. “It’s about 400 hours [of printing] per piece.”

According to Fashionista, Peleg doesn’t see herself selling her creations (if she did, they wouldn’t be cheap), but she is interested in giving away or selling the files she used to make them, which as Fashionista highlights, is quite a sign of where the future of this space is headed.

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Categories
digital snippets e-commerce mobile social media Startups technology

Digital snippets: Amazon 3D printing, Zappos digital assistant, Target In a Snap app, and more

A round-up of the latest stories to know about surrounding all things fashion and tech…

Jeff Bezos, Amazon 2012

  • What Amazon’s foray into 3D printing means for the industry [Fortune]
  • Zappos tests digital assistant that helps you track down any fashion item [CNET]
  • Target snaps up mobile shopping innovation with image recognition app [BrandChannel]
  • L’Oréal make-up goes virtual for selfie age [FT]
  • Yoox Group teams with messaging service WeChat [WWD]
  • Marie Claire’s innovative interactive magazine covers are breaking new ground in advertising real estate [BoF]
  • This Nike vending machine accepts only FuelBand points [Creativity]
  • Virtual reality: advertising’s next big thing? [AdAge]
  • Forever 21, Urban Outfitters among most popular retailers on Pinterest, relative newbie, Modcloth, tops list [Forbes]
  • 8 start-ups trying to help you find clothing that fits [Fashionista]
  • The new bazaar: in India, online stores catch on with buyers [NY Times]
  • New York Fashion Tech Lab program debuts at Hearst Tower [PSFK]
Categories
Editor's pick mobile technology

Lacoste launches virtual try-on app for new LCST line

LacosteLCST

Lacoste has introduced a new component to its augmented reality app that allows shoppers to see what they would look like in its range of LCST trainers.

The virtual try-on experience uses in-store POS to trigger interactive 3-D models of each look. The shopper merely places their foot on designated floor graphics in selected retailers, and scans it with their smartphone. From there they can see superimposed models of the entire product line, swiping through from one to the next and exploring the details of each.

They can also purchase directly through the app, as well as share their images via social media.

“Augmented reality offers retailers a new way of delivering immersive digital experiences in the real world,” says Matt Key, managing director of digital innovations agency, Engine Creative, which is behind the project.

“The LCST app uses AR to provide shoppers an easy way of checking out the new trainer range without having to wait for a shop assistant or take the time to take off their old shoes. It’s perfect for the young target audience and can be used in Lacoste stores as well as in concessions to differentiate LCST from other brands.”

The app otherwise enables users to scan images of the Lacoste crocodile pin wherever they might be to activate a world of digital content.

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Categories
digital snippets social media

Digital snippets: Nordstrom, Apple, YSL, Instagram, Tesco, Forever 21, Cartier

Here’s a highlight of stories from around the web surrounding all things fashion and digital over the past week:

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  • Nordstrom adds Pinterest logo to products in-store as social proof for potential buyers (as pictured) [Gigaom]
  • Apple poaches Yves Saint Laurent CEO to work on ‘special projects’ [Mashable]
  • Fashion shows increasingly come with perfectly staged Instagram moments [BoF]
  • Tesco aims to be first supermarket to introduce 3D printing in-store [PSFK]
  • Forever 21 pushes instant outfit inspiration with new social platform, 21st Street  [MTV Style]
  • Cartier releases seven short films for seven rings [Fashionotes]
  • Why Eva Chen is the first editor-in-chief of our generation [Fashionista]
  • 12 digital technologies retailers are investing in [Mashable]
  • “Sale” proves more powerful than “save” in subject lines of emails [Econsultancy]
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technology Uncategorized

Holographic model animates Paris lingerie windows, AR to facilitate ‘street shopping’

There’s been a couple of great examples of virtual technologies applied to the fashion industry this past week.

The first is from Empreinte, a French underwear brand that showcased a 3D holographic mannequin in its Paris store from May 23 – 26.

The masked and lingerie-clad model, who only appeared after 9pm when it was dark outside, grabbed attention by moving around in the window of the boutique for passersby to see, before disappearing in a shower of stars.

Take a look at the video below:


The second example is actually just an idea, but I loved the pic that went with it, not to mention the very simple concept of being able to see what items people are wearing by using augmented reality.

How many times do we like the look of someone else’s outfit in the subway and never know where it’s come from? And how long until we can, giving new meaning to the term ‘street shopping’…

Categories
digital snippets e-commerce Uncategorized

Digital snippets: Oscar de la Renta, Hugo Boss, Nike, Michael Kors, Dove, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Oscar de la Renta sells five Resort tees in first day via TheFancy (as pictured) [NY Times]
  • Hugo Boss hosts New Dimension Beijing event, live-streams new collection and campaign in 3-D [Hugo Boss]
  • Nike’s interactive ad challenges viewers to find secret content [PSFK]
  • Michael Kors opens new store via email, social video invite [Luxury Daily]
  • E-commerce in China: how the world’s biggest market buys online [Mashable]
  • Op-Ed: Are we failing to fulfill the potential of fashion film? [BoF]
Categories
Uncategorized

Valentino to launch virtual archive museum

Valentino is set to launch a virtual museum that will showcase five decades of the designer’s fashion history in an immersive 3-D experience.

A downloadable desktop application connected to an online database, it captures over 300 dresses from the Valentino archive, organised by theme.

Users can explore different galleries and wings that would likely cover over 10,000sq m in an actual museum. There are also sketches, illustrations, advertising campaigns and red carpet as well as event photos accompanying each dress.

Photos and videos celebrate the special events and exhibitions from Valentino Garavani and his business partner Giancarlo Giammetti’s history, from the 1968 White Collection to the 2011 White Fairy Tale Love Ball. And there’s a media library cataloguing more than 5000 images including dresses, photos, drawings and 95 show videos.

A short video introduction has just launched (as below), while users are currently being invited to register their email addresses on the site to keep up with news on the December 5 launch.

A social media campaign has also kicked off across Facebook, Twitter and YouTube.

The museum has been created by Valentino Garavani and Giancarlo Giammetti, with support from Valentino SpA. It was designed and produced by Novacom Associes in Paris, in collaboration with Kinmonth-Monfreda Design Project in London.

 

Categories
digital snippets Uncategorized

Digital snippets: Norma Kamali, Net-a-Porter, StylistPick, Swarovski, M&S

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Norma Kamali SS12

    Norma Kamali hosts 3D video fashion show, launches website [Forbes]

  • Net-a-Porter’s autumn ads tie-in Aurasma augmented reality [WWD]
  • Celebs meet tech – Cheryl Cole collaborates with Stylistpick [TechCrunch]
  • Tommy Hilfiger finds Facebook generates most views of interactive videos [NewMediaAge]
  • Swarovski to run SCVNGR hunt in London [Mashable]