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    • Björn Borg disrupts World Cup with blockchain and AR LGBTQ experiences

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Balenciaga - ICYMI mary meeker internet trends meme

ICYMI: Mary Meeker’s internet trends, Balenciaga’s t-shirt meme, drones at Walmart

Rachel ArthurJune 5, 2018
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week, including this year's internet trends from Mary Meeker. ...
Liz Bacelar and Dan Makoski, Walmart

How Walmart creates growth with design

Rachel ArthurJune 4, 2018
Design is all about helping shoppers live better lives, says Dan Makoski, vice president of design at Walmart, on the latest episode of TheCurrent Innovators podcast....
AllBirds x Shake Shack

From streetwear to food and beverage: Fashion collaborations continue to thrive

Rachel ArthurMay 31, 2018
Unconventional collaborations aren’t a completely novel concept in fashion, but heat is building with streetwear and more commercial entities alike, in a bid to gain share of voice in an increasingly populated space....
Prada Nylon Farm

Prada looks at automated future in new sci-fi video series

Rachel ArthurMay 30, 2018
Prada has released a ‘futuristic fairytale’ film series celebrating its nylon backpack first launched in 1984, by referencing a series of next generation technologies....
Proenza Schouler

ICYMI: LVMH’s digital strategy, feathers in fashion, the McQueen documentary

Rachel ArthurMay 29, 2018
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week, including whether feathers in fashion are any more ethical than fur. ...
Diesel

Diesel focuses on productivity with world’s most uncomfortable meeting room

Rachel ArthurMay 28, 2018
Diesel is continuing with a sense of irony in its latest marketing initiative, this time presenting a prototype meeting room designed to keep all meetings to a minimum amount of time. ...
Fruit of the Loom

Fruit of the Loom combats shirtless selfies in new PSA

Rachel ArthurMay 25, 2018
Fruit of the Loom has released a tongue-in-cheek play on a public service announcement, decrying the spread of men’s shirtless selfies across our social media channels. ...
Glow Recipe - Watermelon Glow Sheet Mask

Glow Recipe encourages fans to sheet mask in public with latest innovation

Bia BezamatMay 24, 2018
K-beauty brand Glow Recipe is aiming to help its fans keep up their beauty routines even when on-the-go with the introduction of a transparent sheet mask....
Paul Peros and Rachel Arthur

FOREO on driving meaningful innovation in the beauty device market

Bia BezamatMay 23, 2018
Applying innovation to every aspect of a product or service is at the core of beauty device company Foreo’s strategy, from product design to discoverability and communications, says CEO Paul Peros on the latest episode of TheCurrent Innovators podcast....
Fashion women

ICYMI: Fashion’s woman problem, the hologram reality, Zara’s digitally-integrated store

Rachel ArthurMay 22, 2018
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week, including fashion's woman problem. ...
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Liz Bacelar and Dan Makoski, Walmart

How Walmart creates growth with design

Gucci launches online platform to promote sustainable purpose

AllBirds x Shake Shack

From streetwear to food and beverage: Fashion collaborations continue to thrive

Ikea unveils new collaborations with adidas, Lego and Sonos

Rosanna Falconer and Sandrine Deveaux

Farfetch on the store of the future

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How Equinox services the luxury wellness consumer

June 18, 2018

Björn Borg disrupts World Cup with blockchain and AR LGBTQ experiences

June 15, 2018

Lush trials AR product app in new package-free store

June 14, 2018

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  • Department store @theofficialselfridges has unveiled a public water fountain located outside its store in London, in a bid to make drinking water more accessible and encourage people to stop using plastic bottles. Since beginning its goal of reducing the use of plastic, the retailer has banned all plastic straws from its foodhalls and restaurants, and removed all single-use fizzy drinks bottles from its stores. Here is a startling fact about the magnitude of the plastic overconsumption: by 2050, the amount of plastic in the ocean could outweigh fish 🌎
  • Our CEO and founder @lizcurrent is at the #Impact18 conference in Krakow, Poland, today, where she is leading a fireside chat with none other than @sophiatherobot. Pictured is the duo casually chatting before taking the stage 🤖
  • Yesterday the @britishfashioncouncil hosted its yearly #FashionForum, curated and co-produced by @thecurrentdaily. Here are some highlights including the @tommyhilfiger keynote, @lizcurrent on stage for a DTC panel, @rachel_arthur talking trends, our startup partners and finally, the international @thecurrentdaily team 🙌🏼🙌🏼🙌🏼 head to our site for a round-up of the day.
  • Speaking on the latest episode of #TheCurrentInnovators, @farfetch's Sandrine Deveaux tells us that the online experience is pivotal to better serve the customer in the physical world, and how the store of the future is about keeping in line with increasing consumer expectations. Link in bio 🙌🏼
  • With the goal to promote its "culture of purpose", @gucci has launched #GucciEquilibrium, an online platform that celebrates and promotes the label's pledges towards people, planet and purpose. The site hopes to inspire Gucci employees as well as fans and hold the brand accountable for the goals they are hoping to reach in terms of sustainability, social causes and innovation 🌎
  • How is this for a nostalgia overload? @crayola has just launched a 58-piece vegan makeup line with @asos, and the products and imagery are just as colourful and fun as you'd expect from the iconic brand. The line features crayon-shaped eyeshadows, lip & cheek and highlighter sticks, in fun hues such as lavender and bright yellow, so beauty fanatics can fully achieve their 90s look 💋🌈
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