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Appear Here on why retail is more valuable than Google Ads

Bia BezamatMarch 7, 2019

Successful retail decisions are made when physical space is seen as another media channel, says Ross Bailey, founder and CEO of Appear Here, the online marketplace for short retail leases on the latest episode of the Innovators podcast by the Current Global. ...

Your guide to SXSW 2019 through 10 key themes

Rachel ArthurMarch 6, 2019

SXSW has shifted from a launchpad for new technologies, to a reflection of much broader connected culture. Here are 10 themes for brand execs to look out for during this year’s festival....

7 tech activations that stood out this fashion week season

Larissa GomesMarch 6, 2019

This season we saw designers reinvent the show space yet again by using tools including artificial intelligence, LED sets and mixed reality powered by 5G to create memorable (and shareable) experiences for their guests....

virginie viard replaces karl lagerfeld at Chanel

ICYMI: Chanel announces successor, Amazon scraps Dash buttons, Ted Baker boss steps down

Rachel ArthurMarch 5, 2019

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week, including Chanel naming Virginie Viard as Karl Lagerfeld's successor....

Nike launches virtual store where items can only be bought with Air Max credits

Bia BezamatMarch 4, 2019

Nike has launched a virtual pop-up store where shoppers can only access limited edition items once they have earned credits from a previous purchase....

Tommy Hilfiger launches Instagram Stories templates ahead of fashion week show

Camilla RydzekMarch 1, 2019

Tommy Hilfiger is celebrating the launch of its collection with actress Zendaya, which is to be unveiled in Paris tomorrow, by encouraging social media followers to post branded Instagram Stories. ...

How Havaianas is using collaborations to take over the world

Bia BezamatFebruary 28, 2019

“Collaborations to me, are a love affair,” says Eno Polo, US president of Alpagartas, the parent company of the world’s most popular flip flop brand, Havaianas, on the latest episode of the Innovators podcast by the Current Global. ...

Heist promotes new shapewear by encouraging consumers to ‘rip off’ their old spanx

Natasha BaxterFebruary 28, 2019

Heist Studios is encouraging customers to 'rip off' their old shapewear and send it to the brand in exchange for its own alternative, a new product called The Outer Body....

Emporio Armani creates life-like 3D printed ad

Camilla RydzekFebruary 27, 2019

A new outdoor advertising campaign from Emporio Armani has turned to 3D printing to make its designs come to life. ...

MAC targets Chinese Gen Z with interactive store concept

Camilla RydzekFebruary 26, 2019

MAC Cosmetics is targeting Gen Z consumers in Shanghai, China with the Experience Center, an interactive store that aims to bridge the gap between physical and digital with a host of interactive experiences....