Hunter has launched its largest ever experiential campaign with “The Original Flying Boot”, which sees a 120-foot wellington boot-shaped hot air balloon fly across the globe....
Chinese e-commerce giant Alibaba has partnered with Guess to pilot an artificial intelligence-enabled store of the future concept, where the technology will improve and further personalize the shopping experience....
Italy's fashion body, the Camera Nazionale della Moda Italiana (CNMI), in partnership with Eco-Age and the Italian government, is investigating the future of sustainable fashion and the notion of "Made in Italy" with a design competition for up-and-coming designers....
WeWork has launched WeMRKT, a new retail space featuring products made by WeWork members, giving up-and-coming companies visibility, support and feedback within the co-working space’s community....
Adidas Originals’ latest offline campaign speaks to a group of influencers individually through a series of personalized billboards in Los Angeles and New York, promoting the launch of the P.O.D. shoe....
Fruit of the Loom has launched a campaign stunt that highlights how light its underwear is by testing how much passersby are paying attention to their surroundings in New York City....
Asos has partnered with the London College of Fashion’s Centre for Sustainable Fashion to launch a sustainable training program for its design team.
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Commerce is changing in China at rates unseen in any other market. Possibly the biggest change is in the attitudes and shopping behaviors of modern Chinese consumers. These shoppers demand the kind of convenience technology can provide, yet are increasingly seeking meaningful ways to engage with brands in the real world....
Dove has introduced the “No Digital Distortion Mark” to represent when an image has not been retouched, as it furthers its approach of representing beauty in an authentic aesthetic....
