Luxury has a lot to learn from the way streetwear brands trade on creating desire, says Ferdinando Verderi, co-founder and creative director of NY-based agency Johannes Leonardo, on the latest episode of TheCurrent Innovators podcast....
“The scariest thing [in the world] is doing something different and not having an example to follow,” says designer Misha Nonoo on the latest episode of TheCurrent Innovators....
Risk, authenticity and understanding your consumer are the keys to innovation, says Avery Baker, chief brand officer of Tommy Hilfiger, on the latest episode of TheCurrent Innovators podcast....
Blockchain will have the same impact long-term as we have seen the internet have on commerce, says Laurence Haziot, global managing director of IBM, on the latest episode of TheCurrent Innovators podcast....
The type of experiences a retailer brings to their stores shouldn’t be determined by what the competition is doing, but ultimately what’s relevant to each brand, argues Tim Kobe, founder and CEO of strategic design firm Eight Inc, on the latest episode of TheCurrent Innovators podcast....
Emotion holds huge value for modern business, says VP of international marketing and communications for Bumble, Louise Troen, on the latest episode of TheCurrent Innovators podcast....
“We are such a closed, centralized system. Being open and transparent is the only way forward,” says designer Martine Jarlgaard with regards to applying blockchain to the fashion industry, on the latest episode of TheCurrent Innovators podcast....
Direct-to-consumer brands don’t often live up to the hype placed on them by endless amounts of VC funding and Silicon Valley fandom, says Jen Rubio, co-founder of travel brand Away, on the latest episode of TheCurrent Innovators podcast....
The mass appeal of ‘wellness as a lifestyle’ may be something trending with consumers today, but it’s a mindset that’s been central to Equinox since its inception in 1991, says Vimla Gupta, CMO of the premium fitness brand, on the latest episode of TheCurrent Innovators podcast....
The store of the future is about solving the problems of today in an innovative and meaningful way for the customer, says Sandrine Deveaux of Farfetch, on the latest episode of TheCurrent Innovators podcast....
