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Podcast Retail sustainability technology

Peter Diamandis: A look to the future

We have the tools today to make the change the world needs, says engineer, author and futurist, Peter Diamandis, on the latest episode of the Innovators podcast. 

Speaking from Summit LA19, an annual gathering of today’s brightest leaders, he explains why we must remember that our mindset matters more than ever before as we head into 2020. 

“I think this is the most extraordinary time ever to be alive. I think that we are living in a time where if you want to make a difference in the world you can. You’re more empowered as individuals to take on the world’s biggest problems than heads of nations and kings and queens were just decades or centuries ago,” he explains.  

During a time when we’re surrounded by negative news – something we pay 10x more attention to than anything positive – it’s easy to get dragged down. But it’s time to feel optimistic, he notes. We have a new decade ahead of us, which presents more opportunity than ever before. 

“I’m more bullish than ever before. Yes, we have problems. Yes, we have environmental problems. Yes, we have political problems. Yes, we have all those things. But the fact the matter is, we also have the tools to challenge them and change them and make the world a better place. We’ve romanticize the past, but the past was pretty brutal, pretty brutal compared to today.” 

During this conversation, Diamandis explains why there’s a crazy idea behind every breakthrough innovation, how the next decade will be a critical time to reinvent much of humanity, and the one thing you need to know to prepare for this future.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business e-commerce Podcast product Retail technology

Mastercard: Creating experiences beyond transactions

Mastercard is on a mission to curate and create priceless experiences that money cannot buy, says Raja Rajamannar, CMO of the company, on the latest episode of the Innovators podcast.

While credit cards have historically been about giving consumers speed and convenience, over the past couple of decades they have made strides into becoming an integral part of how consumers live their lives.

“We are a lifestyle brand. Lifestyle doesn’t mean it’s lifestyle for the rich and famous -lifestyle for everyone,” explains Rajamannar. “Everyone deserves to lead a beautiful life and to grow.”

On the one hand there’s the fact the technology is more seamless – gone is the swiping and signing, and in is the tapping and dipping. And if you’re shopping online, digital wallets mean you don’t even need to remember your password.

But on top of that today are perks focusing on giving consumers exclusive access to events, services and treats that help create an even deeper emotional connection between brand and participant.

A few years ago, Mastercard noticed a change in consumer behavior and strategically shifted its advertising spend into experiences. It now hosts over 750 experiences on any given day globally, from recreating the iconic The Rock restaurant from Zanzibar in NYC’s Tribeca, to enabling card holders to shadow Cirque du Soleil cast members in Canada. This strategy is based on addressing key consumer passion points, ranging from music and sports to the environment and philanthropy.

During this episode, Rajamannar explores creating emotional connections, gives advice to brands on how to drive loyalty through having a clear purpose, and reveals an industry first: why the brand is launching a sonic identity.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business e-commerce Podcast product Retail

Orlebar Brown: Trusting partners for growth

When you start a business, you should always be thinking about what your end goal is, says Adam Brown, founder of luxury swimwear brand Orlebar Brown, on the latest episode of the Innovators podcast. In Brown’s case, it was the eventual acquisition by none other than Chanel.

Many founders pride themselves on being scrappy, and figuring it out as they go along. There is an element of truth to that approach – Brown spent the brand’s first two years in a storage unit in West London learning every aspect of the business, from pressing shorts to talking to customers on the phone. 

But he knew from the get-go that one of the strongest tools he could have under his belt was finding the people he trusted to do the things that were beyond his expertise. That is a surprisingly rare trait for a founder, who often have so much emotional stake in the game that it is hard to let go of the control. 

Brown, however, always knew he didn’t want to be a CEO with 300 stores across the globe. He also doesn’t consider himself a designer, but rather a curator. So his focus became the product, and creating a process to perfectly tailor swim shorts that fit every body shape, and could take you from the beach to a fancy dinner party. The brand filled a gap in the market and quickly created its own niche.

And in 2018, just at the right time, Chanel came knocking. The acquisition, says Brown, represents the perfect marriage of aspirations that both sides have for the swimwear brand, as well as the chance to leverage many of Chanel’s mature capabilities in brand positioning, sourcing, e-commerce, and so on.

During this conversation, Brown tells us just why the Chanel partnership is a match made in heaven, how they are looking to connect sustainability with the brand in a creative way, and just what is needed to make the luxury consumer forget the price tag.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business data Podcast product Retail Startups

Neighborhood Goods: Making retail relevant

Physical retail traditionally exists in a vortex of information, which doesn’t make sense for brands these days, says Matt Alexander, co-founder and CEO of new department store Neighborhood Goods, on the latest episode of the Innovators podcast. 

The company’s inaugural space, which launched in Plano, Texas, in late 2018, carries a selection of new and established brands in an environment that is hyper relevant to both its location, and its customer, through the use of data. 

Alexander’s view? Success lies in information. “If you’re a direct-to-consumer, digital-native brand, you’re going to look at this world, and you’re going to say: ‘We should be able to capture a certain amount of informative data to dictate how we should run that store, and how we should merchandise [it]’.” he explains. “That’s what they do on the web all day long. The moment you land on any of their websites, they know a huge amount about you, and exactly how you’re interacting with that site. And they optimize around it.”

His brilliant phrase: it’s all about operating in an economy of relevance. 

It’s for this reason many legacy retailers are otherwise struggling, he explains. In a basic sense it comes down to them not creating the goods, services and experiences that they know for fact the consumer wants. There is therefore a lot for them to learn from D2C incumbents – from Everlane to Casper – who have placed this front and centre in their strategies. 

Join us for this episode as we also explore why experiential retail needs to go beyond just putting a ball pit in the store, how modern brands are using the physical space for entirely new reasons, and why Alexander believes legacy retailers may still have the ability to play catch up after years of ignoring consumer needs after all.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business Podcast product Retail sustainability

Christopher Raeburn: How to scale circularity

There is so much opportunity in being a big business that there’s no excuse for not doing the right thing, says Christopher Raeburn comparing his British-born Raeburn brand with the global scale of Timberland, on the latest episode of the Innovators podcast. 

Raeburn has been creative director at the latter since late 2018, where he says he is focusing on putting responsible, innovative design at the centre of its strategy. But it’s through his work and experience for the smaller Raeburn business that he’s able to do so, he explains. 

“One of the ways I’ve always looked at Raeburn is almost like a Remora – those small fish that clean sharks… sometimes they can clean the teeth and everything like that. I think it’s a really interesting analogy, because by swimming alongside sometimes those big big fish in the ocean, A) you have the opportunity to clean them, and that’s exciting because they want to be cleaned. B) you have the opportunity to talk to them a little bit and then maybe you can start to really steer them. And if they want to be steered and it’s a really good partnership then you’re going to go in the right direction together,” he says. 

Raeburn, which was founded in 2009, has built up its business focused on three key areas that all come under the circularity header: reduced, remade and recycled. But that was the case long before sustainability itself became a “trend”. 

“I never really set out to start a responsible company. It was more a company that started from common sense. And it fascinates me, as I say, that there is all of this stuff out there. And why can’t we reuse and remake it before we even need to buy anything new,” Raeburn notes.

Join us as we also explore why scaling such a model is essential for the future of our industry, how much opportunity is coming down the pipeline from what we currently consider trash, and the role business has to play in education today.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business Podcast product Retail

Thom Browne: Choosing authenticity over hype

A brand’s success depends on authentic relationships and good design over hype, says Rodrigo Bazan, CEO of designer label Thom Browne, on the latest episode of the Innovators podcast. 

“I tend to like less anything based on hype or cool, or the hot thing of the moment, because by definition that’s going to cool down at some point. So I still believe that the big things that are happening are led by a very, very strong design idea,” he explains.

It’s for the same reason that dressing rapper Cardi B for this year’s Met Gala in a larger-than-life ruby ballgown made sense for the luxury label, he notes. 

The Thom Browne team does little PR and has no internal VIP team, meaning the relationship with Cardi, as well as sports superstars like basketballer LeBron James, happen organically.

Since launching in 2004, the brand has gained a loyal audience that appreciates its modern take on classic silhouettes. The designer’s discrete nature (he himself is not on social media) and timeless designs mean it has managed to stand out in a world of overconsumption and celebrity designers that rule social media, from Virgil Abloh at Off White and Louis Vuitton to Olivier Rousteing at Balmain. 

Bazan explains how the brand is averse to overexposure and flashiness, instead focusing on creating more of these meaningful partnerships, from dressing Barcelona FC players off the field to creating bespoke tailoring with Barneys. As a result, it is steadily growing a business aiming to survive the influencer fatigue that is starting to pick up speed. 

Join us to learn more from Bazan about what that means in practice, including how music and celebrity help fuel its success, why the brand believes in sportswear over streetwear, and just how its thinking about the balance of data and design today.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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e-commerce Podcast product Retail technology

Browns Fashion: Enhancing customer experience through tech

The only way to embed technology in the store is to think about it in a meaningful way focused on what will benefit the customer, says Holli Rogers, CEO of Browns Fashion, on the latest episode of the Innovators podcast. 

On top of that, it’s been about how it can help connect the physical and digital spaces together. “We want to be able to bring the online and offline together. Because I think that’s actually fundamentally where we’re all going from a retail standpoint. Because people give you their time, physically, a little bit less than they used to, so it needs to be very engaging when you do get their time,” Rogers explains. 

The British luxury retailer, which sits within the Farfetch stable of businesses these days, has been experimenting with the e-commerce company’s Store of the Future strategy since it was first announced in 2017. News here has been relatively quiet in terms of what all has been included as well as how well it is or isn’t working, but Rogers reveals the main thing it has focused on has been around how to use technology in a way that is enhancing to the sales associates. 

Browns has fully focused on this strategy through its Browns East store in London’s Shoreditch, but also has big plans for its upcoming new space on Brook Street in Mayfair. 

Co-founder and chief innovation officer of Current Global, Rachel Arthur, with CEO of Browns Fashion, Holli Rogers

One thing that’s clear across the industry is that brick and mortar stores aren’t as cut and dry as they used to be – there’s no more of the simple “build them and they will come” philosophy. But it’s also not just about going all in on tech or all in on bells and whistles experiences. Somewhere in the middle is this little thing called the customer, which is where Browns says it is concentrating. 

During this episode we also talk about the forgotten virtue of product, Holli’s experience being one of the first employees at Net-a-Porter and what out of the box thinking she’s also applying to the brand’s sustainability strategy.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business Campaigns Podcast Retail sustainability

Katharine Hamnett: Backing a Global Green New Deal

Introducing legislation along the lines of a Global Green New Deal is mandatory for the future of our planet and the existence of the fashion industry within it, says designer and activist Katharine Hamnett on the Innovators podcast. 

“That’s the dream, isn’t it? We reclaim the destroyed lands, we get out of burning fossil fuels and killing the planet, we go to renewables. People find interesting jobs, rewarding jobs… you know, building a better world – it’s exciting for everybody and is the way that we’ve got to go,” she explains. 

A Global Green New Deal suggests investment in key areas such as net-zero greenhouse gas emissions, clean-energy jobs and infrastructure, clean air, water, access to nature and more. It’s not brand new, it’s an evolution on from a United Nations paper in 2009 that focused on helping power a job-rich global economic recovery through decarbonization, and before that a Franklin D Roosevelt term from the 1930s.  

While it’s got a lot of mixed opinions, it supports the idea ultimately that we need a stronger push around climate change legislation, and that the needs are now too big for businesses to do it alone. 

The commercial endeavours of industry full stop mean there just isn’t incentive enough there to do so in a way that results in any tangible change. So we have to make it mandatory, and, as per Hamnett’s thoughts, we have to lobby existing governments to introduce the sort of regulatory methods that will actually lead us somewhere. 

Rachel Arthur, co-founder & chief innovation officer of Current Global, with Katherine Hamnett

Hamnett herself is one of the original fashion activists. Her brand is now celebrating its 40th anniversary, but she is a designer that has become particularly well known for her t-shirts supporting various movements, from helping refugees to indeed, supporting a Global Green New Deal. And she’s now lobbying for it too. 

Join us as we dive into what her view is on the sort of regulations we need in the UK and Europe particularly, what activism today should really look like both for businesses and for us as individuals, and why she doesn’t believe the answer is about reducing how many clothes we all actually buy.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business Podcast Retail sustainability

Roland Mouret: Rethinking single-use plastics

“Being creative gives us the ability to help change the world”, says Roland Mouret, a designer on a mission to eradicate single-use plastics in the supply chain, on the latest episode of the Innovators podcast. 

“Let’s not consider our creativity penalized by the fact that we have to become responsible,” he explains during the recording at the British Fashion Council’s annual Fashion Forum this year. 

His view is that the concept of luxury that dominated the past few decades has been destroyed by the climate crisis, meaning having money, logos and power are no longer the values consumers want to be associated with. 

Instead, we’re seeing a global shift to a more sustainable approach, he explains. This makes for a highly complex business shift, he acknowledges, but he’s doing so by taking a small step that could add up to a big change if adopted across the industry. 

Consequently, one of his focuses is around the humble coat hanger. Not those glamorous types you see in luxury stores, but the cheap plastic ones that flood the supply chain to get products from manufacturer to shop floor, and ultimately end up going to waste. He is working with a startup called Arch & Hook to do so. 

Fashion designer Rouland Mouret with our co-founder, Liz Bacelar

He refers to hangers as the plastic straws of the fashion industry, highlighting their need to be replaced by sustainable alternatives. In doing so he ties the fashion supply chain in with the overconsumption challenge of single-use plastic. Worldwide, about eight million tons of it leak into the ocean every year. 

Join us for this episode where we also talk to Mouret about why he’s on a mission to make sustainability sexy, the major trend he thinks is dying out in fashion right now, and how the climate crisis is redefining power and the luxury industry. 

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business e-commerce Podcast product Retail sustainability technology

Ganni: Taking risks for long-term return

The most important question everybody needs to ask themselves relative to a more sustainable fashion industry is around cost and long-term thinking, explains Nicolaj Reffstrup, founder of Danish fashion brand, Ganni, on the latest episode of the Innovators podcast.

“If you really want to do something, you need to look at the fabrics that you’re using and see if you can convert those to recycled fabrics, or at least organic fabrics. But that comes with a cost. So the biggest and most important question everybody needs to ask themselves, is literally how much are we spending on converting our company or our brand and our product towards a more sustainable future?” he asks.

Oftentimes, the immediate follow-up query to what is the cost, is who is going to pay for it. The majority of brands in the space – including those actively making moves towards adapting their business processes – are measured on short term returns. And yet sustainability is not an overnight fix. To make the changes that are really necessary throughout the supply chain is a big and long-term investment.

So how do we convince CFOs and shareholders that it’s worthwhile – that we have to take a hit now in order to benefit in the future. Or more importantly, that there is indeed a business case there to do it full stop?   

Ganni is one exploring it from all angles. The fact it’s small and agile means it has more ability to do so, but it also means it relies entirely on an outsourced supply chain to drive the agenda forward. Power is therefore limited, but ambition is not.

Rachel Arthur, co-founder & chief innovation officer at Current Global & Nicolaj Reffstrup, founder of Ganni

Join us as we discuss with Reffstrup how the brand is flexing its muscle as well as making investments to drive towards a more sustainable future. We also explore how he’s watching innovation from other industries like food, the new rental business model he’s testing, and why he believes sustainability and fashion is a contradiction that needs to be faced by all brands.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.