A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week, including the systemic change still needed within sustainability for fashion. ...
Google has announced Style Match, a feature allowing users to point their smartphone’s camera at an outfit so it generates suggestions on what to buy online....
Under Armour is jumping in on the popularity of mobile trivia games with Steph IQ, a new gaming app centred around UA ambassador and basketball player Stephen Curry. ...
Facebook has introduced an augmented reality feature that will enable brands including Nike to offer fans more immersive experiences when speaking on Messenger....
Eminem may not be a name that first springs to mind when considering innovation, but during his headline slot at this year's Coachella music festival, the rapper used augmented reality to enhance the live music experience....
American Express has integrated a shoppable augmented reality feature to the official app of the Coachella music festival, spanning two weekends in Palm Springs this month....
US retailer Fred Segal has partnered with Mastercard to open an interactive Sunset Strip-themed pop-up shop in Los Angeles, which includes a shoppable window to allow customers to shop anytime, day or night....
US teen apparel label Hollister is promoting the launch of its spring collection by creating 12 corresponding outfits for Bitmoji characters, available to post on Snapchat....
