Vote for the big themes we believe will shape SXSW in 2020, one of the industry’s leading festivals when it comes to the intersection of technology and culture today.
There was undeniably a continued focus on culture at SXSW this year, as what was once the behemoth tech festival aligned itself with broader societal shifts as well as the consumer itself.
SXSW has shifted from a launchpad for new technologies, to a reflection of much broader connected culture. Here are 10 themes for brand execs to look out for during this year’s festival.
In 2019, TheCurrent will be returning to SXSW in Austin, Texas – but we need your support! Next up: connected beauty.
In 2019, we’re returning to SXSW in Austin, Texas – but we need your support! Our aim is to host three panels but we need your vote to get us on the official schedule. Next up: Streetwear.
In 2019, we’re returning to SXSW in Austin, Texas, in a big way. Our aim is to host three panels but we need your vote to get us on the official schedule. First up: Blockchain.
While there were keynote talks about everything from quantum computing to expeditions to Mars at SXSW Interactive this year, underpinning the festival more than ever was a more down to earth reflection on society, from the idea of being human, to women and diversity, and a growing need for trust.
Adidas is aiming for all of its products to be made from recycled plastics by 2024, according to Eric Liedtke, head of global brands at the company.
Future technologies will not only help curb the counterfeit market, but act as vehicles for brand storytelling, said Graham Weztbarger, chief authenticator of second-hand e-tailer The RealReal at SXSW.
Strategy and creative shouldn’t be opposing forces, said the marketing team from Kate Spade at SXSW this week, highlighting how they balance both for every initiative they put out.