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SXSW 2020 trends: From big tech to the explosion of cannabusiness

Vote for the big themes we believe will shape SXSW in 2020, one of the industry’s leading festivals when it comes to the intersection of technology and culture today.

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data Editor's pick Retail technology

From relevancy to regulation: Why SXSW 2019 was the year of the individual ?

There was undeniably a continued focus on culture at SXSW this year, as what was once the behemoth tech festival aligned itself with broader societal shifts as well as the consumer itself.

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Comment Events Retail sustainability technology

Your guide to SXSW 2019 through 10 key themes

SXSW has shifted from a launchpad for new technologies, to a reflection of much broader connected culture. Here are 10 themes for brand execs to look out for during this year’s festival.

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Events technology

Vote for us at SXSW: The future of connected beauty

In 2019, TheCurrent will be returning to SXSW in Austin, Texas – but we need your support! Next up: connected beauty.

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Events technology

Vote for us at SXSW: How streetwear turns hype into $$$

In 2019, we’re returning to SXSW in Austin, Texas – but we need your support! Our aim is to host three panels but we need your vote to get us on the official schedule. Next up: Streetwear.

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Events technology

Vote for us at SXSW: Blockchain for radical transparency

In 2019, we’re returning to SXSW in Austin, Texas, in a big way. Our aim is to host three panels but we need your vote to get us on the official schedule. First up: Blockchain.

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Editor's pick Events technology

In-Depth: The big takeaways from SXSW Interactive 2018

While there were keynote talks about everything from quantum computing to expeditions to Mars at SXSW Interactive this year, underpinning the festival more than ever was a more down to earth reflection on society, from the idea of being human, to women and diversity, and a growing need for trust.

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Editor's pick product sustainability technology

SXSW 2018: Adidas declares 2024 moonshot to only use recycled plastics

Adidas is aiming for all of its products to be made from recycled plastics by 2024, according to Eric Liedtke, head of global brands at the company.

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business Editor's pick sustainability technology

SXSW 2018: The RealReal on how technology will help stay one step ahead of counterfeiting

Future technologies will not only help curb the counterfeit market, but act as vehicles for brand storytelling, said Graham Weztbarger, chief authenticator of second-hand e-tailer The RealReal at SXSW.

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Campaigns Editor's pick social media

SXSW 2018: How Kate Spade balances strategy and creative in its storytelling

Strategy and creative shouldn’t be opposing forces, said the marketing team from Kate Spade at SXSW this week, highlighting how they balance both for every initiative they put out.