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Selfridges sustainability program, Henkel’s digital strategy, Instagram launches QR codes

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Clienteling takes fashion retailers directly to shoppers (WWD)
  • What it means to be a Gen Z beauty brand today (NYT)
  • How to salvage back-to-school season (BoF)
SUSTAINABILITY & PURPOSE
  • Who’s wearing vinyl pants in the quarantine? How the pandemic could kill fashion trends for good  (Fast Company)
  • Tiffany & Co. now offers a complete lens into diamonds’ origins (WWD)
  • Is sustainable loungewear the future of fashion? (Refinery29)
  • Selfridges launches Project Earth sustainability program (TheIndustry.Fashion)
RETAIL & COMMERCE
  • Pre-orders are becoming a popular tool for fashion brands. But are they a good idea? (BoF)
  • Store innovations: which store tech makes business sense now? (Fashion United)
  • Here is the only good pricing strategy for luxury brands (Jing Daily)
  • How turning malls into fulfillment centers can reshape towns (Modern Retail)
  • Amazon, DIY and fitness rule in pandemic-related spending (WWD)
MARKETING & SOCIAL MEDIA
  • Hoke One One opens virtual pop-up shop with Snapchat AR (Retail Dive)
  • Why growth marketing will help retailers stay afloat (WWD)
  • Instagram to launch QR code feature allowing shoppers to connect with retailers’ profiles (TheIndustry.Fashion)
  • Luxury faces up to US-China tech wars (Vogue Business)
PRODUCT
  • Burberry launches range of reusable and sustainable face masks in iconic checkprint (Independent)
  • Pat McGrath Labs announces Supreme collaboration (WWD)
  • Adidas collaborates with Noah NYC on recycled collection (Fashion United)
BUSINESS
  • Inside the corporate responsibility strategies shaping PVH (BoF)
  • Payless relaunches online, with plans for hundreds of stores (Retail Dive)
  • When the mall owns the retailer (Retail Dive)
  • Inside Henkel’s digital ambitions (Glossy)
  • Walmart’s focus shifts to retention as ecommerce grows 97% (Modern Retail)
  • Sephora’s Jean-André Rougeot reveals is strategic vision (WWD)
CULTURE
  • Why counterfeit beauty products are booming amid Covid-19 (Vogue Business)
  • What China’s affluent consumers want post-COVID-19 (Jing Daily)
  • The pandemic changed the way people live. How can fashion adapt? (BoF)

By Katherine Cheng

Katherine Cheng is the Innovation Editor at TheCurrentDaily and Head of Technology Strategy at Together Group, where she consults for clients including Farfetch, Cartier and H&M. Originally from Hong Kong, she is interested in how cultural, behavioral and technological shifts influence how consumers and brands interact with each other. Her primary focus is on leveraging emerging technologies and the global startup ecosystem to drive meaningful innovation across the retail landscape.