A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Clienteling takes fashion retailers directly to shoppers (WWD)
  • What it means to be a Gen Z beauty brand today (NYT)
  • How to salvage back-to-school season (BoF)
SUSTAINABILITY & PURPOSE
  • Who’s wearing vinyl pants in the quarantine? How the pandemic could kill fashion trends for good  (Fast Company)
  • Tiffany & Co. now offers a complete lens into diamonds’ origins (WWD)
  • Is sustainable loungewear the future of fashion? (Refinery29)
  • Selfridges launches Project Earth sustainability program (TheIndustry.Fashion)
RETAIL & COMMERCE
  • Pre-orders are becoming a popular tool for fashion brands. But are they a good idea? (BoF)
  • Store innovations: which store tech makes business sense now? (Fashion United)
  • Here is the only good pricing strategy for luxury brands (Jing Daily)
  • How turning malls into fulfillment centers can reshape towns (Modern Retail)
  • Amazon, DIY and fitness rule in pandemic-related spending (WWD)
MARKETING & SOCIAL MEDIA
  • Hoke One One opens virtual pop-up shop with Snapchat AR (Retail Dive)
  • Why growth marketing will help retailers stay afloat (WWD)
  • Instagram to launch QR code feature allowing shoppers to connect with retailers’ profiles (TheIndustry.Fashion)
  • Luxury faces up to US-China tech wars (Vogue Business)
PRODUCT
  • Burberry launches range of reusable and sustainable face masks in iconic checkprint (Independent)
  • Pat McGrath Labs announces Supreme collaboration (WWD)
  • Adidas collaborates with Noah NYC on recycled collection (Fashion United)
BUSINESS
  • Inside the corporate responsibility strategies shaping PVH (BoF)
  • Payless relaunches online, with plans for hundreds of stores (Retail Dive)
  • When the mall owns the retailer (Retail Dive)
  • Inside Henkel’s digital ambitions (Glossy)
  • Walmart’s focus shifts to retention as ecommerce grows 97% (Modern Retail)
  • Sephora’s Jean-André Rougeot reveals is strategic vision (WWD)
CULTURE
  • Why counterfeit beauty products are booming amid Covid-19 (Vogue Business)
  • What China’s affluent consumers want post-COVID-19 (Jing Daily)
  • The pandemic changed the way people live. How can fashion adapt? (BoF)