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TikTok’s beauty potential, Allbirds sustainable partnership, post-COVID luxury strategy

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • All the major fashion brands and retailers severely impacted by the COVID-19 pandemic (WWD)
  • How JD.com leveraged new technologies to overcome COVID-19 (Jing Daily)
  • No tourists, no commuters, no customer: thinking beyond the shopping district (BoF)
SUSTAINABILITY & PURPOSE
  • Michael Kors, Tory Burch linked to “unfair” factory dismissals (Vogue Business)
  • China to open market to beauty brands that don’t test on animals (Fashion United)
  • Diesel becomes member of Better Cotton Initiative (TheIndustry.Fashion)
  • Allbirds, Chinatown Market unveils multi phased sustainability partnership (WWD)
RETAIL & COMMERCE
  • Swarovski launches London “Crystal Studio” concept store (TheIndsutry.Fashion)
  • Are pop-up shops more relevant in a pandemic-altered world? (Retail Wire)
  • How the coronavirus altered DTC’s relationship with brick and mortar (Retail Dive)
  • Will post-pandemic markdowns hurt luxury brands long-term? (Jing Daily)
  • Dissatisfaction with online retailers runs deep (WWD)
MARKETING & SOCIAL MEDIA
  • Nordstrom uses influencers to promote safety and draw anxious shoppers (NYT)
  • PetSmart gamifies reptile adoption with Snapchat AR quiz (Retail Dive)
  • TikTokers see big beauty potential – if there’s no ban (Vogue Business)
  • Mulberry’s new marketing approach in China may not be enough (Jing Daily)
PRODUCT
  • Puma teams with MIT on new cushioning technology (WWD)
  • Gillette Venus debuts ‘skinclusive’ clothing on Animal Crossing (WWD)
  • Chipotle launches sustainable fashion line (Fashion United)
BUSINESS
  • Farfetch, New Guards Group on future, technology (WWD)
  • North Face owner ready for post-COVID era (Retail Detail)
  • What the pandemic has done to Nordstrom’s revamp (Retail Dive)
  • LVMH, Kering and the new luxury strategy post-COVID-19 (Jing Daily)
  • How Estée Lauder is pandemic-proofing a legacy brand (Vogue Business)
CULTURE
  • Is streetwear a machine that turns insecurity into money? (High Snobiety)
  • What an inspiring digital fashion week looks like (Vogue Business)
  • Are Chinese travelers not buying at the airport? (Jing Daily)

 

 

 

 

By Katherine Cheng

Katherine Cheng is the Innovation Editor at TheCurrentDaily and Head of Technology Strategy at Together Group, where she consults for clients including Farfetch, Cartier and H&M. Originally from Hong Kong, she is interested in how cultural, behavioral and technological shifts influence how consumers and brands interact with each other. Her primary focus is on leveraging emerging technologies and the global startup ecosystem to drive meaningful innovation across the retail landscape.