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Nike’s Innovation store, Burberry experiments with social retail, surviving the pandemic

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Consumer outlook tempered by uncertainty, concern of lingering pandemic (WWD)
  • How to survive the future of retail (BoF)
  • Can fashion survive a second wave of Covid-19? (Vogue Business)
SUSTAINABILITY & PURPOSE
  • Outland Denim uses COVID-19 to increase sustainability focus (TheIndustry.Fashion)
  • Primark launches new UK in-store recycling scheme (Fashion United)
  • Covid hasn’t dampened consumer appetite for sustainability (Sourcing Journal)
  • A close look at fashion supply chain is not pretty (NYT)
RETAIL & COMMERCE
  • Inside Burberry’s trailblazing “social retail” store (TheIndustry.Fashion)
  • What luxury’s worst quarter ever reveals about the new normal (BoF)
  • Top customer service considerations for retailers in a post-COVID world (Retail Dive)
  • Five behavioral trends to take note of as high street re-opens (The Drum)
  • Will Chinese outlet malls for luxury in the post COVID-19 era? (Jing Daily)
MARKETING & SOCIAL MEDIA
  • DSW’s debut hashtag challenge on TikTok racks up 1.3b views (Retail Dive)
  • Achieving cultural credibility is a must for today’s young luxury consumers (WWD)
  • How virtual idols became real-life brand ambassadors in China (CCI)
PRODUCT
  • This Chinese luxury brand’s first sneaker uses 4D technology (High Snobiety)
  • Hari Mari: luxury flip-flops with a philanthropic purpose (WWD)
  • Air and Grace launches its first ever vegan collection (Fashion United)
BUSINESS
  • Moncler strengthens its digital strategy (Fashion United)
  • Former Lancome CEO launches fund for fashion and beauty start-ups (WWD)
  • Todd Snyder sees DTC as path to future growth (WWD)
  • Lowe’s innovation exec on why it was built for the COVID-era consumer (The Drum)
  • Inside Nike’s latest bet to understand its consumers (Vogue Business)
CULTURE
  • Meet the consumer class fueling China’s sneaker market (Jing Daily)
  • The internet doesn’t care for Fashion Week without influencers (HighSnobiety)
  • The Yards Covent Garden unveils art installation to welcome back consumers (TheIndustry.Fashion)

By Katherine Cheng

Katherine Cheng is the Innovation Editor at TheCurrentDaily and Head of Technology Strategy at Together Group, where she consults for clients including Farfetch, Cartier and H&M. Originally from Hong Kong, she is interested in how cultural, behavioral and technological shifts influence how consumers and brands interact with each other. Her primary focus is on leveraging emerging technologies and the global startup ecosystem to drive meaningful innovation across the retail landscape.