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Virtual showrooms, Kanye and Gap partner, TikTok for business

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • As fashion resets, its algorithms should too (Vogue Business)
  • Catwalks, trade fairs and fitting rooms: how the fashion industry is going digital (Fashion United)
SUSTAINABILITY & PURPOSE
  • Fashion’s steep climb to sustainable viscose (Vogue Business)
  • Digitised and circular: the future of fashion buying (Fashion United)
  • Retailers need to get back to saving the earth  (Forbes)
  • L’Oreal set sustainability goals for 2030 (WWD)
RETAIL & COMMERCE
  • Beauty brands adopt shoppable livestreaming in the US (Glossy)
  • Online resale appears to be pandemic proof (Fashionista)
  • See the future of online shopping. It looks nothing like Amazon (Fast Company)
  • At-home fit technology is helping some retailers survive the coronavirus (WWD)
  • As cities reopen, the DTC store strategy is changing (Digiday)
MARKETING & SOCIAL MEDIA
  • TikTok launches “TikTok for business” (TheIndustry.Fashion)
  • How brands can fill the “experience void” while customers are stuck at home (Fast Company)
  • CRM gains new relevance in pandemic era (WWD)
  • Sephora launches on Instagram checkout with over 80 brands (Retail Dive)
PRODUCT
  • H&M’s new dress collection isn’t just pretty, it’s sustainable too (Marie Claire)
  • Rimowa branches out into eyewear (WWD)
  • Unilever dropping ‘skin-whitening’ products and ‘Fair & Lovely’ brand names (Fast Company)
BUSINESS
  • Kanye West and Gap strike 10-year deal for ‘Yeezy Gap’ apparel line (NYT)
  • Suited for safety: Suitsupply is braving new retail realities (Forbes)
  • Alibaba and JD.com handle a record $136.51 billion in sales during major Chinese shopping event (CNBC)
  • Kohl’s CEO says the store are changing faster than expected (Bloomberg)
  • Restoration Hardware CEO aims to make his company a luxury giant  (Forbes)
CULTURE
  • Mural, street-front shopping: retailers use ingenuity to welcome back customers (WWD)
  • Have Chinese beauty consumers changed after the COVID-19 outbreak? (Jing Daily)
  • Why luxury brands aren’t giving up on fashion month (BoF)

By Katherine Cheng

Katherine Cheng is the Innovation Editor at TheCurrentDaily and Head of Technology Strategy at Together Group, where she consults for clients including Farfetch, Cartier and H&M. Originally from Hong Kong, she is interested in how cultural, behavioral and technological shifts influence how consumers and brands interact with each other. Her primary focus is on leveraging emerging technologies and the global startup ecosystem to drive meaningful innovation across the retail landscape.