Virtual showrooms, Kanye and Gap partner, TikTok for business
A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.
TOP STORIES
- As fashion resets, its algorithms should too (Vogue Business)
- Catwalks, trade fairs and fitting rooms: how the fashion industry is going digital (Fashion United)
SUSTAINABILITY & PURPOSE
- Fashion’s steep climb to sustainable viscose (Vogue Business)
- Digitised and circular: the future of fashion buying (Fashion United)
- Retailers need to get back to saving the earth (Forbes)
- L’Oreal set sustainability goals for 2030 (WWD)
RETAIL & COMMERCE
- Beauty brands adopt shoppable livestreaming in the US (Glossy)
- Online resale appears to be pandemic proof (Fashionista)
- See the future of online shopping. It looks nothing like Amazon (Fast Company)
- At-home fit technology is helping some retailers survive the coronavirus (WWD)
- As cities reopen, the DTC store strategy is changing (Digiday)
MARKETING & SOCIAL MEDIA
- TikTok launches “TikTok for business” (TheIndustry.Fashion)
- How brands can fill the “experience void” while customers are stuck at home (Fast Company)
- CRM gains new relevance in pandemic era (WWD)
- Sephora launches on Instagram checkout with over 80 brands (Retail Dive)
PRODUCT
- H&M’s new dress collection isn’t just pretty, it’s sustainable too (Marie Claire)
- Rimowa branches out into eyewear (WWD)
- Unilever dropping ‘skin-whitening’ products and ‘Fair & Lovely’ brand names (Fast Company)
BUSINESS
- Kanye West and Gap strike 10-year deal for ‘Yeezy Gap’ apparel line (NYT)
- Suited for safety: Suitsupply is braving new retail realities (Forbes)
- Alibaba and JD.com handle a record $136.51 billion in sales during major Chinese shopping event (CNBC)
- Kohl’s CEO says the store are changing faster than expected (Bloomberg)
- Restoration Hardware CEO aims to make his company a luxury giant (Forbes)
CULTURE
- Mural, street-front shopping: retailers use ingenuity to welcome back customers (WWD)
- Have Chinese beauty consumers changed after the COVID-19 outbreak? (Jing Daily)
- Why luxury brands aren’t giving up on fashion month (BoF)
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