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The future of experiential retail, contactless payments, Gucci sustainability targets

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • The future of experiential retail in era of coronavirus (Retail Dive)
  • Stores may be reopening, but brands shouldn’t put e-commerce back on the simmer (The Drum)
  • LVMH and Kering’s new battlefield is online (Vogue Business)
SUSTAINABILITY & PURPOSE
  • Gucci environmental impact reduced by 21% ahead of 2025 targets (WWD)
  • China’s new technologies are making retail more sustainable (Jing Daily)
  • What does it mean to be a mission-driven brand now? (BoF)
  • BFC sets positive fashion site, partners with Parley for the Oceans (WWD)
RETAIL & COMMERCE
  • Will covid-19 push contactless payments into the mainstream? (Retail Dive)
  • Selfridges seeks to offer “joyful experience” as stores reopen (The Guardian)
  • Brands should seize the retail opportunity as lockdown restrictions lift (The Drum)
  • Tapping Russia’s booming e-commerce market(Vogue Business)
  • Mirolio’s Motivi launches new retail-to-digital initiative (WWD)
MARKETING & SOCIAL MEDIA
  • Are targeting vouchers a successful strategy for brands (Jing Daily)
  • Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs (Marketing Dive)
  • Tech battles to take fashion’s live-streaming crown (Vogue Business)
PRODUCT
  • Havaianas reinvents original design to create street sandal (TheIndustry.Fashion)
  • London fashion-tech company launches custom facemask service (Fashion United)
  • Nike’s Space Hippie marks a new era of sustainable product (Highsnobiety)
BUSINESS
  • Zara owner built a post-covid retailer before virus came along (Bloomberg)
  • The secret to Mytheresa’s success (BoF)
  • Starbucks is about to look a lot different – and covid-19 is only part of the reason why (Fast Company)
  • Why Chanel doesn’t want to change the fashion system (BoF)
  • The rise and fall of reformation  (Glossy)
CULTURE
  • The fashion show is over (The Guardian)
  • Have consumers in Asia changed their digital consumption habits during coronavirus? (The Drum)

By Katherine Cheng

Katherine Cheng is the Innovation Editor at TheCurrentDaily and Head of Technology Strategy at Together Group, where she consults for clients including Farfetch, Cartier and H&M. Originally from Hong Kong, she is interested in how cultural, behavioral and technological shifts influence how consumers and brands interact with each other. Her primary focus is on leveraging emerging technologies and the global startup ecosystem to drive meaningful innovation across the retail landscape.